Just Wow Factory
Client Overview:
Just Wow Factory, an eCommerce store specializing in unique and creative products, approached Digiexe with an existing website that was struggling with low organic search traffic. Despite having a well-designed website, it lacked significant visibility on Google, resulting in minimal organic clicks and impressions.
results
Objective:
The primary goal was to increase organic search traffic and improve click-through rates (CTR) by optimizing the website for relevant search queries, enhancing content strategy, and implementing SEO best practices.
Challenges:
- Existing website with low search traffic and poor visibility
- Minimal backlinks and lack of trust signals
- Poorly optimized metadata and content
- Low CTR (Click-Through Rate) due to unoptimized search snippets
- Subpar technical SEO performance affecting rankings
SEO Strategy Implemented:
To address these challenges, Digiexe executed a multi-faceted SEO strategy focusing on content, technical improvements, and link building.
1. Website Audit & Technical SEO Fixes
- Fixed broken links and improved site architecture for better crawlability.
- Implemented schema markup to enhance search result visibility.
- Optimized site speed and Core Web Vitals to improve user experience.
- Ensured mobile responsiveness and enhanced usability.
2. Keyword Research & On-Page Optimization
- Conducted extensive keyword research to identify high-intent, low-competition search terms.
- Optimized meta titles, descriptions, and header tags to increase CTR.
- Rewrote product descriptions and category pages with SEO-friendly content.
- Added internal linking to improve page authority distribution.
3. Content Marketing & Blogging
- Developed an SEO content strategy focusing on informative blog posts.
- Published keyword-optimized articles to drive long-tail traffic.
- Created engaging and shareable content, improving user engagement.
4. Link Building & Authority Growth
- Acquired high-quality backlinks from relevant industry blogs.
- Submitted the website to niche directories and local citations.
- Collaborated with influencers to generate referral traffic.
5. CTR Optimization & Rich Snippets
- Implemented FAQ Schema for better SERP appearance.
- Optimized meta descriptions with power words to increase clicks.
- Used A/B testing on titles to improve rankings and engagement.
Results Achieved:
Key Performance Metrics (Last 3 Months vs. Previous 3 Months)
- Total Clicks: Increased from 1,010 to 2,340 (+131% growth)
- Total Impressions: Increased from 137K to 221K (+61% growth)
- Average CTR: Improved from 0.7% to 1.1%
- Average Position: Improved from 17 to 18.8
Implementing these SEO strategies significantly boosted organic traffic, engagement, and search visibility for Just Wow Factory. The increase in organic clicks, impressions, and CTR indicates better keyword rankings and higher relevance for search queries.
Conclusion:
By focusing on technical SEO, content optimisation, and link-building strategies, Just Wow Factory saw a massive uplift in organic traffic and search visibility. Digiexe’s structured and strategic approach helped the website establish itself as an authoritative player in its niche, laying a solid foundation for continued growth.
Looking Ahead:
To sustain and further improve rankings, ongoing content creation, technical audits, and backlink acquisition will remain a priority. The next phase will involve conversion rate optimisation (CRO) to maximise the value of organic traffic.