AMZ Tracker was one of the original Amazon seller tools… back when the Amazon marketplace was a different beast entirely. But here’s the thing: AMZ Tracker isn’t what it used to be. The platform had its share of struggles. Reviews are… mixed, to put it kindly. And honestly? There are better options now.
If you’re searching for AMZ Tracker alternatives, you’re in good company. Thousands of Amazon sellers have moved on to tools that offer more features, better data accuracy, and (let’s be real) less frustration.
This guide covers four solid AMZ Tracker alternatives that Amazon sellers actually use and recommend in 2026. Not theoretical comparisons. Not outdated reviews from three years ago. Real tools that work for real sellers right now.
Quick Comparison on AMZ Tracker Alternatives: What You’re Actually Choosing Between
Let me save you some reading time. Here’s the honest breakdown on best AMZ Tracker alternatives:
| Tool | Starting Price | Best For | Key Strength | Watch Out For |
|---|---|---|---|---|
| Helium 10 | $39/month | All-around power users | Most comprehensive toolkit | Can be overwhelming for beginners |
| Jungle Scout | $49/month | Beginners & data accuracy | 84% data accuracy, beginner-friendly | Limited advanced features on starter plans |
| Perpetua | $250/month | PPC-focused sellers | AI-powered ad automation | Higher price, advertising focus only |
| Viral Launch | $49/month | Product launches | Launch optimization & split testing | Smaller user base than competitors |
4 Best AMZ Tracker Alternatives 2026
1. Helium 10
Amz Tracker is a popular Amazon keyword research tool that allows users to track their rankings, review competitor landscapes, and more.
Helium 10 is a newer tool that offers similar features, as well as some unique benefits. In terms of ranking tracking, Helium 10 offers more detailed and customizable reports.
Users can also see estimated sales numbers for each keyword, which can be helpful in determining which keywords are most worth targeting.
Helium 10 also offers a number of other features that Amz Tracker does not, such as product research tools and listing optimization tools.
As a result, Helium 10 is often considered the better choice for Amazon sellers who are looking for a comprehensive Amazon keyword research tool.
Who Should Choose Helium 10
Pick Helium 10 if:
- You want one tool that does everything
- You’re serious about Amazon (not just testing)
- You can invest time learning the platform
- You value having every possible feature available
Skip it if:
- You’re literally just starting and want something dead simple
- You only need basic keyword tracking
- You’re on an extremely tight budget
- Feature overload stresses you out
2. Jungle Scout
Jungle Scout is a good option if you’re looking for an Amazon keyword research tool. Jungle Scout provides accurate data and keyword suggestions to help you optimize your listings and improve your ranking on Amazon.
Jungle Scout also offers a free trial so you can try the tool before you buy it. Amz Tracker is another good option for Amazon keyword research.
Amz Tracker offers a free trial and provides accurate data and keyword suggestions to help you optimize your listings and improve your ranking on Amazon. Amz Tracker also offers a money-back guarantee so you can feel confident about your purchase.
Jungle Scout Makes Sense For
Choose Jungle Scout if:
- You’re new to Amazon selling
- Data accuracy is your top priority
- You want something that just works
- Finding reliable suppliers matters
- You value simplicity over having every feature
Look elsewhere if:
- You need advanced PPC tools
- You want the most comprehensive feature set
- You’re managing massive catalogs (100+ products)
3. Perpetua
Perpetua is a technology company that focuses on helping eCommerce brands improve their Amazon ad performance. We do this by using AI-powered automation to help manage and optimize campaigns.
In addition to our technology platform, we also offer a suite of services that include creative management, media buying, and campaign management.
Their team has a proven track record of success in helping brands grow their businesses on Amazon. They are excited to be able to offer our solutions to more brands and help them achieve their growth goals.
Perpetua Is Perfect For
Choose Perpetua if:
- You’re spending $5,000+ monthly on Amazon ads
- PPC is critical to your business
- You want automation that actually works
- You sell across multiple platforms
- You have the budget for specialized tools
Skip it if:
- You’re not doing significant ad spend
- You need product research and keyword tools
- Budget is tight
- You’re just starting with Amazon PPC
4. Viral Launch
Viral Launch is better than Amz Tracker because Viral Launch provides a more comprehensive set of tools to help you sell on Amazon. With Viral Launch, you can track your sales data, optimize your listing, and manage your PPC campaigns all in one place.
Viral Launch also offers a suite of powerful analytical tools that can help you understand your customers and find new ways to grow your business.
In addition, Viral Launch provides exceptional customer support, which can be helpful if you’re having trouble using the platform or if you need assistance with a specific issue.
Overall, Viral Launch is the better choice for those who want a complete solution for selling on Amazon.
Viral Launch Is Good For
Choose Viral Launch if:
- You launch new products regularly
- Historical market data matters to you
- You want integrated PPC tools
- Split testing is important
- You like the launch-focused workflow
Look elsewhere if:
- You’re managing established products only
- You need the most comprehensive supplier database
- You want the largest user community
- Basic keyword research is all you need
FAQs on Best AMZ Tracker Alternatives
Is Helium 10 better than Jungle Scout?
For comprehensive features? Yes. For beginners and data accuracy? No. Helium 10 has more tools. Jungle Scout has better data and easier learning curve. Different tools for different needs.
Which tool has the most accurate data?
Jungle Scout leads at 84% accuracy in independent testing. Helium 10 is around 74-79%. AMZ Tracker and others vary widely.
Can I use multiple tools together?
Absolutely. Many sellers use Jungle Scout for product research (accuracy), Helium 10 for keywords (depth), and Perpetua for PPC (automation). Mix based on each tool’s strengths.
Do I really need to pay for Amazon seller tools?
If you’re serious about Amazon? Yes. The free tools (Amazon’s own analytics, basic Chrome extensions) are limited. Professional tools pay for themselves in better product decisions.
Which tool is best for complete beginners?
Jungle Scout. Clean interface, excellent training through Academy, accurate data you can trust. Not overwhelming.
Quick Links
- AMZ Tracker vs Jungle Scout
- Best Jungle Scout Alternatives
- Hostinger Review
- Miss Hosting Coupon
- PQ.Hosting Review
- Different Types of Web Hosting and Their Cost
Conclusion- AMZ Tracker Alternatives 2026
While AMZ Tracker is a popular and powerful tool, it may not be the best option for every Amazon seller. In this article, we’ve looked at some of the most popular AMZ Tracker alternatives on the market and outlined their pros and cons.
Hopefully, this information has helped you decide if AMZ Tracker is the right tool for you or if you should explore one of its many competitors. Have you tried any of these tools? What was your experience? Let us know in the comments below.
