Are you looking to unleash the power of the Internet in order to expand your business reach, increase web traffic and boost sales? Search engine optimization (SEO) can be a powerful tool – if used correctly. Learning the ins and outs of SEO can seem daunting at first, but don’t worry; there are plenty of free resources available online that can help you get up to speed quickly.
In this blog post, we’ll highlight 10 great free SEO courses so you can start optimizing your website today!
The 10 Best Free SEO Courses Available Online
1. Free SEO Course (Reliablesoft)
If you’re looking to become more knowledgeable in SEO, one of the best ways to do so is through a free SEO course. Reliablesoft is an online provider of comprehensive, high-quality SEO courses at no cost.
With their courses, novice and experienced professionals alike can learn the fundamentals and advanced techniques needed to succeed in the ever-evolving field of search engine optimization.
Reliablesoft’s courses are taught by industry professionals who have years of experience in various digital marketing aspects. This includes but isn’t limited to website structure, keyword research, link building, content creation, analytics and reporting, and much more.
Their instructors are knowledgeable in these topics and have put together well-structured teaching plans for learners to follow along with step-by-step instructions.
The free SEO courses offered by Reliablesoft include both beginner and advanced levels of instruction. Beginner-level students will be provided with an introduction to the basic concepts behind SEO such as keyword research and on-page optimization.
They’ll learn how to use tools such as Google Analytics and Search Console in order to analyze data associated with websites online.
Additionally, they’ll also be introduced to best practices when it comes to web page design, title tags, meta descriptions, internal linking structures, headings, and much more.
Advanced-level students will delve into more complex topics such as
- off-page optimization techniques like link building strategies or social media marketing tactics;
- local SEO;
- mobile search engine optimization (SEO);
- International SEO;
- eCommerce SEO;
- voice search optimization;
- content marketing;
- earning backlinks;
- PPC advertising;
- A/B testing;
- conversion rate optimization (CRO);
- tracking software like Google Tag Manager (GTM);
- competitor analysis using tools like Ahrefs or SEMrush — just some of the many areas that can be deeply explored further within this course offering from Reliablesoft.
Overall, free SEO courses from Reliablesoft provide a great way for anyone interested in learning about SEO from experts who have been working within the industry for years.
Not only are these courses available at no cost but they also offer plenty of valuable information that will help any student become better equipped when it comes to any type of online marketing campaign or initiative related to search engine visibility.
2. Free SEO training: SEO for beginners (Yoast)
As a beginner in the world of search engine optimization (SEO), it’s important to understand the basics of how it works before you can make any progress.
Yoast offers a free SEO course for beginners which covers all the essential topics, such as keyword research, content optimization, link building, and website architecture.
The course is designed to help you learn the fundamentals of SEO and improve your skills in order to improve your website’s visibility on major search engines like Google and Bing.
The Yoast SEO course starts off by teaching you about keyword research, which is one of the most important elements of SEO.
You’ll learn how to find relevant keywords related to your niche, analyze competition levels for those keywords, and create an effective keyword strategy for optimizing your content.
Additionally, you’ll get tips on how to use long-tail keywords in order to rank higher on search engines.
e mastered keyword research, the next step is to optimize your website content for those keywords. Yoast’s free SEO course will show you how to make sure that each page of your website has quality content that is optimized for both bots and humans alike.
This includes making sure that titles and meta descriptions are descriptive and contain relevant keywords, as well as optimizing image alt-texts so that bots can identify what they are about.
link building is another major element of any successful SEO strategy; however it can be time consuming and difficult if done incorrectly.
In this free course from Yoast, you’ll discover techniques for building links naturally without having negative impacts on your rankings or violating any terms of service from search engines such as Google’s Webmaster Guidelines.
Additionally, they provide advice on internal linking practices which will help keep users on your site longer while boosting organic traffic at the same time.
Last but certainly not least is website architecture – an area where many people struggle when implementing their SEO strategies due to its complexity and technical nature.
Fortunately, with Yoast’s free course, they provide instructions on setting up a proper site structure including sitemaps for faster crawling by bots as well as canonical tags which inform search engines which versions of URLs should rank within SERPs (Search Engine Results Pages).
In conclusion whether already experienced in SEO or a complete novice looking to gain knowledge then why not check out Yoast’s free course aimed at beginners?
It covers all the essentials from keyword research through link building & website architecture – everything needed for developing an effective SEO strategy!
3. SEO Training Course by Moz (Udemy)
Moz has long been a leader in the space of search engine optimization (SEO), offering comprehensive guides and strategies for helping businesses of all sizes get ahead.
Recently, the company has released a free SEO training course on Udemy, which is designed to help users learn more about this critical aspect of digital marketing.
Through this course, users are provided with an in-depth look at how to optimize their websites and maximize their chances of success.
The course starts out by exploring the basics of SEO, such as what it is and why it’s so important. It then dives into specific tactics that can be used to improve website visibility and rankings in search engines.
This covers topics like keyword research and selection, content optimization strategies, link-building tactics, technical aspects of SEO, local search optimization techniques, and more.
The course also helps users understand how search engine algorithms work and how to measure the effectiveness of their campaigns.
In addition to providing valuable instruction on various aspects of SEO, the course also features several practical exercises to help participants better understand the concepts being discussed.
It provides insights on best practices for developing effective campaigns, as well as tips for staying ahead of the competition in terms of SEO performance.
In addition to this content-rich curriculum, Moz also offers additional resources throughout the class such as questionnaires and quizzes that allow students to assess their learning progress.
For those looking for an affordable way to become proficient in SEO theory and practice without breaking the bank, Moz’s Udemy training course presents an excellent opportunity.
With its comprehensive coverage spanning basic fundamentals all the way through advanced techniques, this is a great option for businesses or individuals who want to take their online marketing efforts up a notch or two!
4. Free SEO Course (ClickMinded)
Free SEO Course (ClickMinded) is an online course designed to teach entrepreneurs and marketers how to create effective search engine optimization (SEO) strategies. This comprehensive course is available for free, with the option of a paid upgrade for more advanced learning.
The ClickMinded Free SEO Course consists of over 12 lectures, covering topics such as keyword research, link building, content optimization, technical SEO, and more.
Each lesson includes videos, slides, and documents which provide step-by-step instructions on how to execute the topic discussed in the lesson.
In addition to the lessons ClickMinded provides, users can access resources such as webinars, cheat sheets, and further tutorials on SEO-related topics.
The course also teaches students how to diagnose common SEO problems like low organic traffic or high bounce rates and suggests ways to fix these issues.
Additionally, it introduces analytics platforms like Google Analytics and Webmaster Tools so that users can easily track their performance.
The course is ideal for beginners who want to learn about the basics of SEO or experienced professionals who want to review their skillset and better understand current industry trends.
Its easy-to-understand format makes it suitable for anyone regardless of their prior experience with SEO.
Overall, the ClickMinded Free SEO Course provides an excellent opportunity for anyone interested in learning all about search engine optimization as well as improving their existing skillset in this area.
With its comprehensive lectures and tutorial materials on various topics related to SEO, this free online resource can help marketers reach higher level of success in terms of their website’s ranking which will ultimately lead them toward achieving their desired goals in digital marketing.
5. SEO Training Course: Building Sustainable Traffic for Business Growth (Hubspot)
SEO Training Course: Building Sustainable Traffic for Business Growth (Hubspot) is a comprehensive course designed to help businesses of all sizes build lasting and sustainable traffic.
The course provides a comprehensive roadmap for developing and executing successful SEO strategies and optimizing websites for better results.
The course begins by diving deep into the fundamentals of SEO, including keyword research, understanding SERPs, website architecture, content optimization, link building and more.
It then discusses the implementation of technical SEO improvements such as canonicalization and indexing, meta tags and descriptions, sitemaps and schema markup.
Additionally, there’s a section dedicated to teaching students how to measure their website performance through Google Analytics and other tools.
One of the most interesting aspects of this Hubspot course is its focus on developing effective SEO strategies instead of just teaching technical implementation techniques alone.
This means that users will learn best practices for creating SEO-friendly content that engages customers over time rather than just trying to get quick hits from search engine optimization tactics.
This focus on long-term organic growth helps businesses create more meaningful relationships with their target audience while also becoming more visible in search results over time.
Furthermore, the Hubspot course covers topics like international SEO, local search optimization, mobile optimization and social media integration – all critical components in today’s digital marketing landscape.
It also includes exercises that allow students to apply what they’ve learned directly in their own campaigns by using live projects with real data from clients or their own sites as examples.
This allows them to not only understand the concepts but also develop practical skills that can be implemented right away in their own online presence strategies.
Overall, Hubspot’s SEO Training Course: Building Sustainable Traffic for Business Growth is an incredibly valuable resource for anyone looking to optimize their website or digital marketing efforts with sustainable traffic growth strategies.
With this course, you’ll get all the knowledge needed to enhance your visibility online while creating quality customer experiences through organic search engine traffic!
6. On-Page and Technical SEO Course (SEMRUSH)
On-Page and Technical SEO Course (SEMRUSH) is one of the best free online courses available to webmasters, content creators, and website owners who want to optimize their sites for better search engine rankings.
This course provides a comprehensive overview of on-page and technical SEO practices that can help you improve the visibility of your website in search engines.
The On-Page and Technical SEO Course from SEMRUSH offers step-by-step instructions on how to properly apply on-page optimization techniques as well as improve technical aspects of your site such as page load speed and website structure.
The course also covers topics like creating keyword-rich content, building link strategies that boost search engine rankings, optimizing images for high visibility in Google image searches, improving user experience through effective navigation, and more.
The On-Page and Technical SEO Course from SEMRUSH is designed to be user-friendly, with each chapter providing easy access to the various tools and resources available within the platform.
As you progress through the material provided by this course, you will gain an understanding of how to optimize your content for higher-ranking placement in organic search results.
- You’ll learn how to identify high-performing keywords that can increase organic traffic to your website;
- discover new ways of increasing visibility through social media marketing;
- create engaging headlines that capture reader attention;
- understand what elements need optimizing when it comes to meta tags;
- recognize why schema markup is important for search engine crawlers;
- identify broken links or redirects that may inhibit crawling indexation;
- familiarise yourself with advanced structured data usages such as Rich Snippets or Google Knowledge Graphs and more.
At the end of the On-Page and Technical SEO Course (SEMRUSH), you’ll have gained a much deeper understanding of all aspects of website optimization using both on-page tactics and approaches related to technical aspects like hosting performance or mobile responsiveness.
You’ll have become proficient at creating keyword-rich content, building link strategies that boost search engine rankings, optimizing images for high visibility in Google image searches, improving user experience through effective navigation, and many other techniques necessary for successful SEO campaigns.
7. Search Engine Optimization (SEO) Specialization (Coursera)
Search Engine Optimization (SEO) Specialization, offered by Coursera, is a great resource for individuals looking to understand the ins and outs of SEO.
This specialization is designed to help anyone from a beginner to an experienced SEO expert gain greater insight into the best practices for search engine optimization.
The specialization consists of five courses: Foundations of SEO, Advanced SEO Techniques, Introduction to Search Engine Marketing, Advanced Search Engine Optimization Strategies, and Measuring and Improving your SEO.
Each course dives deeper into the specifics of SEO, giving students a comprehensive understanding of what it takes to be successful with their online marketing efforts.
This specialized program also grants participants access to industry-leading experts in the field who can answer questions and provide valuable insights.
Foundations of SEO covers topics like keyword research, link building, content creation and optimization. It also provides helpful case studies that illustrate how different strategies can be put into practice.
Students will get an understanding of how search engines rank websites based on algorithms as well as gain skills in creating site maps and optimizing webpages for higher search engine rankings.
Advanced SEO Techniques goes into detail about on-page optimization tactics such as using header tags for keywords and meta tags for descriptions.
It also explores tactics such as duplicate content detection and natural language processing (NLP) approaches that improve website ranking significantly.
Aspiring marketers will learn how search engine bots crawl social media sites to find relevant data points so they can better optimize their pages for maximum visibility in search engines results pages (SERPs).
Introduction to Search Engine Marketing covers topics related to digital advertising campaigns, including paid search management tools such as Google Ads & Microsoft Advertising (Bing).
Participants will learn best practices for creating ad campaigns that effectively drive traffic back to their website or landing page where messages are delivered effectively when visitors arrive.
Advanced Search Engine Optimization Strategies looks at advanced techniques such as:
- website analytics tracking tools like Google Analytics & Adobe Analytics;
- blogging techniques;
- content silos & link building strategies;
- social media integration and more.
This course helps participants better understand how offers from competitors can be incorporated into their own websites in order to drive conversions from organic search traffic results pages (SERPs).
Measuring and Improving your SEO focuses on mastering the metrics used to evaluate whether an organization’s online presence is performing optimally within its domain market segment.
It helps students interpret data gathered from analytics programs such as Google Analytics and provides guidance on interpreting click-through rates (CTR), bounce rates & other performance metrics which analyzes user interactions across multiple channels so marketers know exactly what their website visitors are doing while they’re there.
Overall this specialization provides an intensive learning experience that digs deep into the complexities of modern-day SEO practices which are constantly changing over time with advances in technology & user behaviors evolving daily across all digital devices & platforms available today!
By investing time into taking this series of courses you will have a much better chance at achieving greater success when developing any type of digital marketing campaign that involves organic search engine optimization activities!
8. Free SEO 6-Part Video Series (Moz)
Moz’s Free SEO 6-Part Video Series is an essential resource for anyone looking to improve their Search Engine Optimization (SEO) strategies.
This free video series provides the latest and greatest tips, tricks, and tactics to help you get your website seen by more potential customers.
The video series consists of six parts that cover a wide range of topics, from how to set up an SEO strategy to how to optimize for local search rankings.
The first part of the series focuses on understanding what SEO is and why it’s important. It then details the different types of search engines and what they look for when ranking websites.
It further explains how different types of content can impact SEO rankings. Lastly, this section covers common mistakes companies make when creating their SEO strategies.
The second part dives deeper into understanding keyword research and how to use it effectively for SEO purposes. It looks at the various types of keywords and provides guidance on which ones will be most effective in terms of driving traffic to your website.
It also offers helpful advice on incorporating keywords into content while optimizing it for readers.
Part three looks at link building, one of the core components of any successful SEO strategy. It explains why links are important and how they help search engines understand the value of a website’s content.
This section further examines different link-building methods such as guest blogging and link exchange programs, providing detailed instructions on implementing them successfully.
The fourth part dives into analytics, looking at various tools available that can help you track website performance over time as well as measure success against competitors’ sites.
It explains in detail how analytics data can be used to identify opportunities for improvement or development within an organization’s current strategy.
Part five dives even deeper into technical aspects of SEO optimization such as HTML tags, 301 redirects, sitemaps, robots txt files and more—all tools that are critical for any successful website optimization campaign.
The final part talks about Google penalties and ways to avoid them by following best practices such as keeping content updated regularly and avoiding keyword stuffing or other blackhat tactics that could harm your site’s reputation with Google’s algorithm updates.
Overall, Moz’s Free SEO 6-Part Video Series is an incredibly valuable resource for anyone looking to gain a better understanding of search engine optimization or take their current strategies up a notch with expert guidance from a trusted source like Moz.
All six parts are extremely comprehensive yet easy enough for beginners to understand––making this free series perfect whether you’re just starting out or have been doing this awhile now but want some extra help getting ahead!
9. SEO Training and Tutorials (LinkedIn Learning)
For those who want to launch a career in search engine optimization (SEO), or just want to brush up their skills, LinkedIn Learning offers a wide range of online SEO training and tutorials.
Whether you’re a beginner or an expert, this selection of courses can help you understand the basics of SEO as well as master more advanced techniques.
From keyword research to link building and analytics, these courses cover all the essential areas of SEO. The courses are designed for people at all levels, from beginners who need in-depth explanations about each concept to professionals who want to review and expand their current knowledge.
In addition to covering the key elements of SEO, the courses also explain how web development, content optimization, and user experience impact search engine ranking.
You’ll learn how to use Google Analytics and other tools that provide valuable insights into website performance.
The instructors have extensive backgrounds in digital marketing and they make sure lessons are engaging with helpful examples and real-world scenarios.
Through lectures, quizzes, assignments, discussion forums, project reviews and more – students gain experience applying what they’ve learned in live projects.
The training programs also include prep materials for various industry certification exams such as Google Analytics Certification Exam or Search Engine Optimization Fundamentals Certification Exam by Hubspot Academy.
Plus you can get access to exclusive resources like templates for meta tags or guidelines on website structure that will help you get ahead in your studies.
Overall, these courses provide an excellent way for anyone interested in learning about SEO to hone their skills quickly without spending any money.
With comprehensive materials focusing on every aspect of this field – from optimizing content for organic searches to conducting test campaigns – it’s no surprise that LinkedIn Learning is one of the go-to resources for aspiring SEO professionals.
10. SEO Today: Strategies to Earn Trust, Rank High, and Stand Out (Skillshare)
Search engine optimization (SEO) is becoming an increasingly important factor for businesses looking to stand out online.
In order to be successful in the digital age, it’s necessary to employ strategies that can help a website rank high on search engine result pages and ultimately increase traffic and trust. Fortunately, plenty of resources are available for those wanting to learn about SEO to get ahead.
Skillshare is one such platform that offers a course called “SEO Today: Strategies to Earn Trust, Rank High, and Stand Out”.
This course provides an overview of the basics of SEO as well as some advanced techniques for improving a website’s ranking on search engines. It covers keyword research, content optimization, link building, technical SEO optimization, and more.
The course is taught by Michael Stricker who has over 10 years of experience in web development and SEO consulting. He shares his knowledge on everything from creating compelling content that ranks well with search engines to understanding how Google works when crawling websites.
The class also provides tips on setting up an effective SEO strategy that will help boost rankings while maintaining user credibility.
The course contains video lectures that span one hour in total but can be broken down into smaller pieces so each lesson can be easily digested comfortably.
Additionally, there are quizzes provided throughout the class which offer extra practice and feedback on concepts discussed during the lectures.
Overall this Skillshare course provides useful insights into the world of search engine optimization for those just starting out or for those looking for an advantage over their competitors.
With its concise yet comprehensive approach this class is a great way to start learning about SEO today and positioning yourself for success tomorrow!
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Conclusion: The 10 Best Free SEO Courses Available Online 2023 Must Read
After looking at some of the best free SEO courses available online, it’s clear that anyone wanting to grow their business digitally must have the right knowledge to make a difference.
People who are just starting out will benefit greatly from such resources and will find that they can gain a good understanding of the key aspects of SEO quickly without spending any money.
Competition may be tough, but with the right knowledge and dedication, we can all learn how to create content that meets the highest standards.
Furthermore, each course provides enough information for a budding search engine optimizer to build on the basics and start climbing their way up in ranking.
With the help of these courses, you’ll be able to tap into vast amounts of potential and maximize your website’s reach. So don’t just take our word for it – put these excellent free tools into action! You won’t regret it.