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Best Free Ecommerce Platforms 2023: A Must Read Guide

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Choosing the best ecommerce platform for your business is an important decision. It can mean the difference between success and failure in terms of sales, marketing, customer service and more.

As technology advances, so do the number of options available, leaving many entrepreneurs asking themselves: which ecommerce platform should I use?

With this comprehensive guide to free ecommerce platforms in 2023 you’ll be sure to find a tool that works best for you — no matter what type of products or services you’re selling!

From Shopify to WooCommerce and everything in-between, we’ve rounded up all the key features of each platform to help make shopping easier than ever.

Best Free Ecommerce Platforms

1. Square Online 

Square Overview

Square Online is one of the best free ecommerce platforms available in 2023. It is a powerful, secure, and easy-to-use platform that allows businesses to create an online store quickly and easily.

With its user-friendly interface, it provides all the tools needed to build a successful store – from payment processing and product management to order tracking, tax management, shipping integration, and more.

Square Online comes with an intuitive drag-and-drop website builder that makes creating your store fast and hassle-free.

You can choose from dozens of customizable templates or start from scratch with their HTML editor. No coding knowledge is necessary as Square Online takes care of all the technical aspects for you.

And with its built-in features such as mobile optimization and multilingual support, building your online presence has never been easier or faster.

In addition to creating an online store quickly and easily, Square Online also provides advanced features such as abandoned cart recovery, dynamic discounts & promotions, customer loyalty programs, Instagram Shopping integration, gift card creation & redemption system, real-time analytics & reporting, email marketing campaigns integration, SEO optimization tools and much more.

All these features make it easy for businesses to optimize their online stores across multiple channels while engaging customers more effectively.

Square Online also offers premium plans that provide even more benefits such as increased storage space for images & videos as well as priority customer support service.

All plans are reasonably priced depending on the size of the business so everyone can benefit from them regardless of budget size.

Overall, Square Online is an excellent choice for businesses looking for a reliable yet affordable ecommerce platform in 2023.

With its intuitive interface and wide array of features & services available at low prices, Square Online guarantees satisfaction for both small businesses starting out and larger enterprises wanting to expand their reach beyond brick-and-mortar stores.

2. Big Cartel 

Big Cartel Overview

Big Cartel is a free ecommerce platform that helps entrepreneurs, artists, and small businesses to build their own online stores.

It offers an easy-to-use interface for designing your store and its products, as well as comprehensive customization options.

Big Cartel also comes with powerful tools for creating marketing campaigns and setting up payments quickly and securely.

Big Cartel has become a popular choice amongst business owners due to its fast setup time, intuitive design tools, and low cost of entry.

With Big Cartel, you can quickly set up an online store without having to hire expensive professionals or learn complicated web development skills.

It’s also possible to use Big Cartel’s drag-and-drop editor to create a fully customized website that looks professional.

Furthermore, the platform allows users to accept payments via PayPal or Stripe, issue digital gift cards, offer discounts on orders over a certain amount, and much more.

Another great thing about Big Cartel is that it supports multiple languages so you can reach a wider range of customers from around the world.

You can also take advantage of various marketing features such as email integration with Mailchimp and social media sharing buttons for increased exposure on platforms like Facebook, Twitter, Instagram etc.

Moreover, the platform provides detailed analytics so you can track key performance indicators such as sales volume and conversion rates in real-time.

Overall, Big Cartel is an excellent choice for entrepreneurs who are looking to start an online business with minimal upfront costs or technical knowledge required.

With its straightforward setup process, intuitive design tools and powerful features for marketing campaigns and secure payments processing – it’s no wonder why so many businesses have already chosen Big Cartel as their ecommerce platform of choice!

3. Wix 

Wix Overview

Wix is one of the most popular free ecommerce platforms available in 2023. The platform is well-known for its user-friendly interface, easy setup process, and comprehensive range of features.

With Wix, users can easily create professional-looking online stores with powerful tools and integrated solutions.

The platform also offers intuitive page editor, which allows users to customize their store designs without any coding skills.

Additionally, customers have access to a whole range of features such as secure payment processing, advanced shipping options, product catalogs, automated tax calculations and more.

The Wix ecommerce store builder includes an array of templates that can be used as starting points for creating unique designs.

They are fully customizable according to the user’s own preferences.

Furthermore, the drag-and-drop website builder makes it easy to add various components such as buttons, images, videos and other elements without any prior experience in web development or design.

Moreover, Wix provides access to a variety of marketing tools and services that help promote stores online by increasing visibility on search engines and social media networks.

This includes SEO optimization tools that allow store owners to optimize their website content for better search engine rankings.

In addition to this, Wix has an excellent customer support system that assists customers with any queries or technical issues they may have during store setup or operation.

Overall, Wix is an excellent choice for anyone looking for a powerful yet simple ecommerce platform with plenty of features at no cost.

It is designed specifically for small businesses and entrepreneurs who need an easy way to create a professional online presence and start selling their products or services quickly.

4. Shopify 

Shopify Overview

Shopify is one of the most popular ecommerce platforms for businesses of all sizes. It has been around since 2004 and is currently used by over 800,000 stores in 175 countries worldwide.

When it comes to features, Shopify offers a comprehensive set of tools for setting up an online store.

Its drag-and-drop interface simplifies the setup process, while its back-end functions allow users to customize their store with ease.

Plus, Shopify also provides excellent customer support and a wide range of integrated payment gateways like Stripe and PayPal.

For more advanced users, Shopify provides a lot of additional features like abandoned cart recovery, discount codes, marketing tools for email campaigns, and inventory management.

Plus, its app store has hundreds of plug-ins that add extra features such as product reviews, shipping automation, and order fulfilment services.

In addition to its built-in features, Shopify also integrates with various third-party solutions like accounting software and social media platforms.

This allows merchants to sync data across their different channels and manage their operations from one place.

Finally, Shopify is backed by an extensive library of resources for those who want help getting started or need assistance managing their store.

It includes articles on general business advice such as website optimization and SEO best practices as well as video tutorials on how to use specific functions within the system.

Overall, there’s no denying that Shopify is one of the best free ecommerce platforms available today due to its comprehensive feature set and expansive library of resources.

Whether you’re just starting out or already have an established business, Shopify offers everything you need to create a successful online store without breaking the bank!

5. Amazon

Amazon Homepage

Amazon is one of the most popular and widely used ecommerce platforms. It has been in existence since 1994 and has become the leading ecommerce platform for both small businesses and larger corporations alike.

On Amazon, anyone can sell their products to customers around the world and with over 200 million active users, it’s easy to see why.

As an ecommerce platform, Amazon offers various features such as product listing, order processing, payment processing, shipping integration and more.

Its user interface is simple to use and navigate which makes it a great choice for those looking for an easy way to create an online store.

Additionally, Amazon provides its customers with powerful search engine capabilities that make finding products easier than ever before.

Furthermore, its customer service team is always on hand to help customers deal with any issue they may have quickly and efficiently.

Another great feature of Amazon is its wide range of pricing options that allow sellers to find the perfect balance between maximizing profits while keeping costs low for their business.

One of the most notable features of Amazon is its ability to customize product listings by category or subcategories so that shoppers can easily find what they are looking for.

Additionally, Amazon also allows sellers to create custom promotional campaigns that can be used as a way to market their products or services more effectively.

Finally, when it comes to security on Amazon’s site, they take no chances – they employ multiple layers of security including SSL encryption protocol which keeps your data safe when using their services online.

They also offer fraud protection so you can be sure your transactions are secure when using their platform.

For these reasons and more, it’s no surprise why many businesses choose Amazon as their go-to ecommerce platform in 2023.

With its ease of use, economical pricing plans and outstanding customer service team; it’s clear why this platform remains a top choice amongst entrepreneurs across the globe today!

6. Squarespace 

SquareSpace Overview

Squarespace is one of the best free ecommerce platforms available in 2023. It provides an incredibly powerful and easy-to-use platform for businesses of all sizes to create online stores and showcase their products to customers.

Squarespace has a wide range of features, including integrated inventory tracking, gift cards, discount codes, customer reviews, automatic tax calculations, and more.

It also offers high quality images, customizable product pages, social media integration, and a secure checkout process.

The platform is extremely user friendly with an intuitive drag and drop interface that makes it quick and easy to create beautiful sites.

You can customize your site with over 70 themes or simply use one of the professionally designed templates.

Payments are accepted via Stripe or PayPal, adding an extra layer of security for customers when they make their purchase.

Customers also have access to 24/7 customer support should they have any questions or issues during the checkout process.

What sets Squarespace apart from other platforms is its commitment to helping small business owners succeed in the competitive world of ecommerce.

Through its innovative solutions such as its “Sell Online” feature and its integrated marketing tools such as email campaigns and SEO optimization, small businesses can quickly get up and running on Squarespace as soon as they sign up for an account.

Additionally, Squarespace takes care of all web hosting duties so business owners can focus on running their stores without worrying about setting up servers or maintaining hardware infrastructure.

For those who want more advanced capabilities beyond what is offered by the free version of Squarespace can upgrade to one of their subscription plans which offer more features such as enhanced analytics tools for tracking customer engagement data, access to premium plugins for increased customization options for their store pages, expanded shipping options for domestic and international customers alike, and even SSL certificates for secure payment processing services.

Overall, Squarespace is a great choice for anyone looking for a comprehensive solution that allows them to easily manage their online store with minimal hassle or technical expertise required.

Its ease-of-use combined with powerful features makes it an excellent choice in 2023 amongst other free ecommerce platforms currently available on the market today

7. BigCommerce 

BigCommmerce Overview


BigCommerce is a popular ecommerce platform that is becoming increasingly popular among online retailers.

The platform offers users a range of features and services, including an intuitive drag-and-drop storefront builder, powerful product catalogs, advanced inventory management, customizable shipping settings, and integrated payment options.

Additionally, BigCommerce helps merchants to create compelling websites with built-in SEO capabilities, maximize conversions with abandoned cart recovery tools, and provide customers with the best user experience possible.

For those looking for the ultimate in ecommerce convenience and scalability, BigCommerce is an ideal choice. With its flexible plans ranging from self-service to enterprise-level solutions, it can easily accommodate businesses of all sizes.

Plus, it allows seamless integration with other third party applications like WordPress and Shopify.

This means that merchants don’t have to start from scratch when setting up their store – they can simply connect existing products with their BigCommerce store and be ready for business in no time.

BigCommerce also offers powerful marketing automation tools such as segmentation targeting, coupon codes and promotions builder.

These tools make it easy for merchants to engage with their target customers in a more personalized way.

Moreover, the platform has comprehensive analytics capabilities which give business owners full visibility into how well their campaigns are performing.

With this data in hand, businesses can effectively adjust their strategies or shift focus if needed.

Additionally, BigCommerce boasts a robust set of security features such as SSL certification and secure encryption protocol to protect confidential information from cybercriminals.

It also offers fraud protection services to prevent charities getting scammed out of donations or customers being charged incorrectly on their orders.

Finally, it also provides 24/7 customer support so merchants can get help whenever they need it – all these features come together to make BigCommerce one of the best free ecommerce platforms available in 2023.

8. WooCommerce

WooCommerce Overview


WooCommerce is a free and open-source ecommerce platform that is used by millions of businesses worldwide. It’s known for its flexibility, scalability, and ease of use for both store owners and customers alike.

Originally released in 2011, WooCommerce quickly became the world’s most popular ecommerce platform due to its comprehensive feature set and versatility.

WooCommerce allows users to create online stores with custom product catalogs, payment gateways, shipping options, taxes setup, discounts & coupon codes, and more. It also supports over 100 currencies from around the world.

One of the biggest advantages of using WooCommerce is that it integrates seamlessly with WordPress, one of the most widely used content management systems on the web.

This makes it very easy to create an online store even if you don’t have any coding knowledge. Furthermore, there are thousands of WordPress themes available specifically designed for WooCommerce stores which makes customization a breeze.

WooCommerce also has an extensive library of plugins that can extend your store’s functionality without having to write any code yourself.

Some popular plugins include those for payment gateways (e.g Stripe or Paypal), shipping services (e.g UPS or USPS), accounting software (e.g QuickBooks or Xero), marketing & analytics (e.g Mailchimp or Google Analytics), customer support tools (e.g LiveChat or Intercom).

There are also many other addons available such as extensions for subscriptions and memberships, multi-currency support, advanced product search tools and more.

In addition to these features, WooCommerce also offers excellent security protocols including SSL encryption technology to protect customer data from hackers as well as user access control management capabilities so you can control who sees what in your online store environment.

Finally – unlike some other ecommerce platforms – WooCommerce allows you full control over your store so you can customize it however you like without being locked into restrictive templates or plans like some other ecommerce solutions may require you to do so.

All these features make WooCommerce one of the top choices when considering an ecommerce platform solution in 2023– especially if you’re looking for something flexible yet powerful enough to handle large scale operations with ease while still providing a great user experience at a low cost!

9. Flipkart

Flipkart Homepage

Flipkart is one of the most popular free ecommerce platforms in India.

Founded in 2007 by Sachin Bansal and Binny Bansal, Flipkart has grown to be a leading online retailer in India, with over 100 million customers, making it the number one online retailer in the country.

The platform offers products ranging from books and electronics to fashion and home appliances. It also has an extensive selection of digital content like movies, music, and entertainment.

Flipkart provides its users with a variety of features such as easy ordering process, multiple payment options, secure checkout procedures, fast delivery across the country; customers can also track their orders on their phones or laptops.

Besides this, Flipkart offers excellent customer service through its team of highly trained professionals who are available 24×7 for assistance on issues related to order placement or product returns.

Beyond being just an ecommerce platform, Flipkart has also become an important part of Indian culture.

From hosting exclusive events like the annual ‘Big Billion Days’ sale to becoming a partner in educating children through initiatives like the ‘Digital India Movement’; Flipkart is helping make digital access a reality for all Indian citizens.

It is offering discounts on everyday essential items like groceries and household items to reduce prices so that everyone can benefit from online shopping.

Moreover, Flipkart has partnered up with many organizations working towards creating job opportunities for women entrepreneurs through its ‘Flipstart Women Entrepreneurship Program’.

Moreover, Flipkart’s massive catalog of products and services make it one of the best free ecommerce platforms available today in India.

With its user-friendly dashboard design and features such as return policies and cashback offers, customers can find everything they need without having to worry about where to find them at the lowest price possible.

Also, with its strong customer support team always ready to help with any queries customers may have; it’s no wonder why Flipkart is so widely used by both individuals as well as businesses alike across the country.

10. Magento 

Magento Overview

Magento is one of the most popular and widely-used free ecommerce platforms in the world. It offers a comprehensive set of features, such as unlimited products, multiple stores, and more.

The platform has a wide range of customization options and integrated payment methods, which allow businesses to tailor it to their needs.

Moreover, Magento makes it easy to create attractive online stores with its vast array of themes and designs.

Magento provides an intuitive and user-friendly interface that enables merchants to quickly set up their stores.

Furthermore, its powerful SEO capabilities help ensure that your store is easy to find on search engine results pages (SERPs).

Additionally, Magento’s responsive design ensures that shoppers have a great experience regardless of the device they are using.

Moreover, Magento supports a number of advanced features such as message scheduling and automation for sending promotional emails as well as product reviews.

It also offers web analytics tools so you can monitor customer behavior on your store’s website. Furthermore, it integrates with several third-party apps and services for social media marketing and remarketing purposes.

Security is also paramount when it comes to ecommerce platforms like Magento.

This platform boasts strong security measures such as two-factor authentication for logging in or any admin activities, secure file transfers over SSL/TLS protocols, safety checks for data input fields, password encryptions algorithms, etc., which make sure that customers’ data stays safe at all times.

Furthermore, Magento offers top-notch customer support via its extensive library of resources in different languages as well as dedicated support staff available 24/7 via live chat or phone call.

Additionally, if you need additional help with setting up or customizing your store you can hire a certified partner who will build a custom solution tailored to your needs.

All in all, Magento is an excellent choice for businesses looking for a powerful yet free ecommerce platform that offers plenty of features without compromising on quality or security.

With its intuitive and user-friendly interface plus advanced customization options – along with top-notch customer service – there’s no doubt why it has become so popular among small businesses worldwide.

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Conclusion: Best Free Ecommerce Platforms 2023: 

The best free ecommerce platforms can make all the difference when it comes to starting a business. Choosing the right platform for your needs is key, so do your research and choose wisely.

Each platform offers its own unique advantages, but if you’re looking for an ecommerce platform that’s free and has all the features you need, any of the 2021 selections above is sure to set you up on the path to success.

Whether you’re just starting out or expanding your existing business, there’s no need to break the bank – free ecommerce platforms are here and there are a lot of them!

With creative marketing strategies and proper utilization of these platforms, entrepreneurs can create powerful brands that can reach global levels in no time. So don’t be afraid to “go big” and make use of these amazing resources that are available at no cost to you.

Aditi Agarkar

With 8 years of experience as an SEO strategist, I have a wealth of knowledge and expertise in driving traffic and improving search engine rankings for my clients. I have a strong track record of success, with a proven ability to develop and implement successful SEO campaigns that deliver tangible results. I am constantly learning and staying up-to-date on the latest SEO best practices and techniques, and I have a passion for helping businesses achieve their online marketing goals. Whether it's conducting keyword research, optimizing website content, or building high-quality backlinks, I have the skills and experience necessary to drive traffic and improve search engine visibility for my clients.

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