HumCommerce Review 2023: Best eCommerce Analytics Tool?

In this post, we have featured HumCommerce Review with a HumCommerce discount offer to help you get an exclusive discount on HumCommerce. So let’s dive in.

Though E-commerce is turning out to be the most successful and sure-shot profitable form of business today, there are certain aspects that an eCommerce business owner needs to be very particular about to ensure the sustainability of his/her brand. One such important aspect is sales conversions.

An Ecommerce business consists of various stages from the Product page to update confirmation technically known as the “E-commerce Funnel” that a potential customer goes through. However, more than 80% of the customers back out midway or drop out from the cart just before purchase.

It is important for business owners to understand what makes them walk out on them, so they can fix the bottlenecks and ultimately boost their website visits into sales and ultimately skyrocket profits.

One way to do this effortlessly is by using this popular eCommerce campaign management tool called HumCommerce. Let us run through a quick review of this incredible tool. Let’s get started with HumCommerce Review here.

HumCommerce Review: In a Nutshell

HumCommerce  software employs powerful and cost-effective tools to allow eCommerce websites to optimize the website at each stage to skyrocket conversions by

• Recording visitor sessions and watch how they browse your website.
• Understanding which sections they spend the most time.
• Understanding where they get confused.
• Gathering valuable information of where your users are dropping out.
• Setting up E-Commerce Funnels in just a few clicks and make changes to push potential customers along the Ecommerce funnel which ultimately results in higher sales.

HumCommerce is a conversion optimization solution that captures, tracks, and analyses how visitors interact with your eCommerce website or shop. It also helps you to enhance your conversion rates by providing important and accurate insights into your consumers’ habits and activities.

On your eCommerce store, HumCommerce allows you to view visitor engagements, behaviours, and actions, as well as access all the necessary data and metrics. Conversion funnels may be used to track how users go around your website and where they leave.

Heatmaps are also included in the application to help you analyse how users click, scroll, and hover. It even allows you to record and replay sessions so you can see what your visitors are seeing and doing on your website.

Furthermore, HumCommerce collects feedback from your visitors via quick surveys and combines all vital information about them in one location.

9 Highlight features of HumCommerce:

HumCommerce provides all registered users with a centralized dashboard that neatly organizes all the necessary data and reports and presents it to you whenever required. The dashboard provides you with all the necessary tools right at your fingertips.

1. Heatmaps to track user activity

HumCommerce a very unique and out-of-the-box “Heatmaps” feature that shows which parts of your pages are getting the maximum clicks and engagement. This also means you can see which parts fare poorly. Use this powerful tool to analyze all the clicks, mouse movement, and scroll data individually for each page.

2. Record user sessions

Record every movement of people who visit your website and perfect your conversion funnel using the data.

3. Track user flow in your purchase funnel

Gather valuable information of what steps a user takes before finally, he or she makes a purchase or drops out of the conversion funnel.

4. A/B testing tool

A/B testing lets you see what works and what doesn’t on your website. The tool enables you to find the perfect design combination of button colors to match the images on your pages.

5. Efficient keyword ranking analysis for Google and Bing

Find and analyze the appropriate keywords from the HumCommerce Dashboard for which you rank for on popular search engines like Google and Bing.

6. Analyze useful or useless forms for your website

Use HumCommerce to automatically analyze your form conversion rate to understand what form fields you should keep or remove.

7. Visualize and measure conversion funnel

HumCommerce lets you setup conversion funnels so that you can track the user flow to optimize your purchase flow for maximum conversions more effectively.

8. Conversion attributions system

Users can choose from over 6 different attribution models to measure your campaign success and analyze campaign performance under one dashboard.

9. Custom reports from analytics data

Create custom reports to pull analytics data from e-commerce activity, visitor logs, website engagement metrics and more!

Benefits Of Using HumCommerce

1. Conversion Funnel:

HumCommerce enables you to construct large conversion funnels for your eCommerce business quickly and simply. These are visual representations that show which pages visitors should visit in order to become engaged and paying clients.

HumCommerce captures real-time statistics on how users interact with your website once you’ve finished building your conversion funnels.
As a consequence, you’ll be able to get a detailed picture of how customers navigate around your eCommerce site. You can find the sites where people are slipping out of your funnel and leaks in your website’s user flow.

This allows you to quickly resolve issues that have a direct impact on your store’s conversion rate.

2. Session Recordings

The conversion optimization tool allows you to track and analyse users’ behaviours and activities on your eCommerce site in a more advanced and precise way. You can record, playback, and analyse what your customers see and do in your store by using user session recordings.

You may check to see if they’re not clicking links you want them to click, scrolling to the bottom of a page, or switching between sites.

You’ll also be able to track how visitors interacted with your video material, such as what they did before and after watching it. It’s also possible to record and evaluate how customers interact with the numerous online forms accessible on your store. You may, for example, see if particular data fields in your online forms are being overlooked by visitors or are taking up too much of their time.

User session records make it simple to analyse users’ actual experiences on your site, allowing you to address their pain spots and keep them from exiting your conversion funnel.

3. Visitor Analytics

All of the crucial information about your visitors is collected in one place with HumCommerce. It creates a profile for each visitor to your eCommerce business, allowing you to track and access important visitor data including IP address, device, browser, location, and screen resolution.

The program also provides you with important visitor stats. These include the number of times they visited your business, the average amount of time they were there, and the average number of pages they looked at.

In addition, HumCommerce allows you to monitor and analyse visitor data in a variety of ways. To gain a deeper understanding of shop visitors’ behaviours and actions, you may slice, filter, segment, and aggregate visitor data.

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Conclusion: HumCommerce Review 2023

HumCommerce is capable of fetching some astonishing results for Ecommerce businesses that are struggling to effectively convert their visitors in sales. The data accumulation is extremely useful and gives you a clear picture of visitor activities on your website.

Altogether, HumCommerce has everything that you may need to skyrocket conversions and boost the profits of your Ecommerce website.

We hope this post suits your purpose well. Feel free to drop your reviews for HumCommerce right in the comment section below.