[email protected]

RankActive vs Semrush 2024: Which Is The Best SEO Tool?

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

RankActive and Semrush are two great tools for SEO. They have really good features and are used by many big companies. As someone who knows a lot about SEO and has used both tools, I’ll share what I found to help you decide which one is best for your business.


Check out


Check out
Pricing $99.99/mo $129.95/mo
Best for

RankActive excels in providing comprehensive rank tracking, backlink analysis, and website auditing tools, aiding in effective SEO strategy development.

Semrush is a digital marketing tool with a variety of capabilities, including keyword research, site auditing, backlink analysis, and competitor analysis.

  • Rank Tracking For Keywords
  • Backlink Analysis
  • Website Auditing
  • On-page SEO Optimization Suggestions
  • Competitor SEO Analysis
  • Backlink Analysis
  • Content Marketing
  • Competitor Analysis
  • Comprehensive Rank Tracking
  • Advanced Backlink Analysis
  • In-Depth Website Auditing
  • Keyword Research Capabilities
  • Responsive customer support
  • Easy to use interface
  • In-depth site audits
  • Detailed competitor analysis
  • Limited Keyword Tracking
  • Customer Support
  • Updates and Feature Enhancements
  • Local SEO is a Paid Add-on
  • Limited Free Version
Ease of Use

RankActive offers a user-friendly interface but may have a steeper learning curve for beginners due to its advanced features.

Semrush is well-known for its simple, user-friendly interface, which makes it easy to use through its wide variety of features and functionalities.

Value For Money

RankActive provides comprehensive SEO tools with robust features, but its pricing may be considered steep for some users, impacting its overall value for money.

Semrush provides excellent value for money, with extensive SEO tools, market research, and competitive insights, making it perfect for companies looking to grow their online presence quickly.

Customer Support

RankActive's customer support may be slow and lacking in responsiveness, leading to frustration for users seeking timely assistance with the platform.

Semrush's customer service is recognized for being fast and helpful, with a variety of alternatives available, including email, chat, and phone. They give quick help and excellent advice to the customers who use their SEO products.

Check out Check out

RankActive vs Semrush: Overview

What Is RankActive?

RankActive is a well-known tool for SEO. It offers a few products for people who manage websites, like webmasters, SEO fans, and marketers.

Rank Active Homepage 1


With RankActive, you can make effective SEO campaigns and show your results to clients. It started in 2014 and has become really popular since then, with clients from all over the world.

What Is Semrush?

Semrush is a platform used by people and businesses to boost their online presence and stay updated on marketing trends. It’s really helpful for marketers and agencies that focus on SEO, PPC campaigns, social media marketing, keyword research, and content marketing.


Semrush began in 2008 with a small team of SEO and IT experts. Now, it’s a big platform used globally by marketers, individuals, and businesses aiming to enhance their online visibility.

Detailed Comparison: RankActive vs Semrush

1. Rank Active Comparison

  • Rank Active:

RankActive offers a tool called Rank Tracker, which gives you detailed insights into your website’s ranking on search engines. It helps you stay updated on rank changes, analyze keywords, track competitor performance, and identify areas for improvement.

  • Semrush:

Semrush also provides a rank tracker tool that monitors your site’s rankings and those of your competitors. Simply enter the domain and set up tracking to view your site’s position, visibility, estimated traffic, and other SERP features.

  • Verdict:

Both RankActive and Semrush offer excellent rank tracker tools. However, Semrush stands out due to the additional insights it provides during rank analysis.

2. Site Audit Comparison

  • Rank Active:

RankActive offers a Site Auditor tool, which is effective for conducting regular checks on web pages to identify on-page errors, fix broken links, and ensure overall website health.

Rank Active Site Audit

It follows robots.txt instructions and ensures meta tags are correctly optimized for search engine bots to crawl and index approved pages.

  • Semrush:

Semrush provides a free SEO audit tool for detecting issues within websites and fixing them appropriately. It also offers technical SEO reports to assess website crawlability, performance, and internal linking issues.


  • Verdict:

While RankActive’s Site Auditor is useful, Semrush offers additional tools for analyzing performance and detecting linking issues, giving it the edge in this comparison.

3. Keyword Research Comparison

  • Rank Active:

RankActive offers a keyword research tool called Keyword Finder, which helps users discover relevant keywords related to their main target keyword, known as LSI keywords. It also provides insights into competitor keywords to aid in developing a search optimization strategy.

Rank Active keyword Research Tool

  • Semrush:

Semrush features a keyword research tool called the “keyword magic tool” that assists in keyword research and analysis for crafting an effective SEO strategy. It displays related keywords, top domains focusing on the keyword, ad traffic, and total ads for the keyword.

Semrush Keyword Research

  • Verdict:

Semrush wins this comparison due to its comprehensive keyword research tool, which is highly regarded for helping users build successful SEO strategies.

4. Backlink Checker Comparison

  • Rank Active:

Rank Active provides a premium backlink-checking tool that can analyze individual pages or entire domains for backlink performance within just 30 seconds. It offers insights into total backlinks, URL Rating, Domain Rating, anchor text, and more.

Users can also utilize the Backlink Monitor tool to uncover intelligence on broken links, referring pages/domains/IPs, and historical data back to 2019.

  • Semrush:

Semrush’s Backlink Analysis module stands out with its powerful tools for analyzing the backlink workflow comprehensively. It offers extensive snapshots of backlink information, including inbound links, linking domains, URLs, anchors, and location distribution.


The Backlink Audit tool helps identify broken, active, lost, and rejected backlinks, providing personalized tips to rectify harmful links.

Additionally, the Backlink Gap feature allows users to uncover opportunities by comparing backlink differences between their site and competitors’.

  • Verdict:

While Rank Active offers useful features for disclosing link-building opportunities, Semrush emerges as the winner in this comparison.

Semrush provides a broader scope of features and datasets, ensuring a greater level of detail for well-rounded backlink auditing and reaching out to lucrative linking prospects.

5. Audit Comparison

  • Rank Active

Rank Active offers straightforward auditing functionality, suitable for both beginners and experienced SEO professionals. It automatically scans websites or individual pages for weaknesses and presents the results in a well-organized manner.

Users can easily identify urgent issues and access actionable guidelines to fix them. The tool covers over 100 SEO factors, providing insights into various aspects such as indexing, SSL certificate, and meta tags. Users can also compare current audits with previous ones and share downloadable reports with their team.

  • Semrush:

Semrush provides a comprehensive SEO audit with a focus on analyzing 140 SEO factors. The tool categorizes issues into errors, warnings, and notices, prioritizing those that require immediate attention.

It offers detailed insights into crawlability, site performance, internal linking, HTTPS implementation, and more. Users can compare audit results over time, assess site structure, and integrate with Google Analytics for deeper analysis.

The platform also allows scheduling automated audits and receiving notifications upon completion.

  • Verdict:

While both platforms offer meticulous audits, Semrush emerges as the winner due to its advanced features, comprehensive data sorting, and a larger number of analyzed SEO facets.

Despite slightly longer scanning times, Semrush provides rich and useful insights, making it the preferred choice for optimizing website performance and addressing SEO issues effectively.

6. Competitor Analysis Comparison

  • RankActive

RankActive offers the Competitor Inspector tool, which allows users to conduct competitor analysis to gather insights such as traffic, rankings, visibility, and keywords. It also reveals competitors’ SEO tactics for effective strategy development.

  • Semrush

Semrush provides four competitor analysis tools: traffic analytics, organic research, advertising research, and social media tracker. These tools offer detailed information on competitors’ traffic sources, bounce rates, social media presence, and ad structures.

  • Verdict:

Semrush emerges as the winner due to its wider range of competitor analysis tools, providing a more comprehensive understanding of competitors’ performance.

7. Comparing Other Features

Rank Active:

  • SEO Checklist:

This tool helps you manage your SEO tasks efficiently by providing step-by-step guidance on various aspects such as keyword research, content strategy, and social media. It helps you climb up the search engine results pages (SERPs) quickly.

  • AI Article Writer:

Powered by GPT-4 and machine learning algorithms, this feature assists in creating SEO-optimized, original, and high-quality content tailored to your audience’s search intent.

  • SERP Simulator:

This module allows you to preview how your URL, meta description, title tags, and other key information appear in search engine results pages (SERPs). It helps streamline meta tags for better visibility.


  • Local SEO:

This section offers tools to optimize your brand for local search, including distributing business data to directories, analyzing local ranking performance, and enhancing social media presence.

  • Paid Marketing Toolkit:

These utilities help gather keywords for PPC campaigns, reveal competitors’ advertising strategies, and assess Google Shopping advertiser performance.

  • Social Media Management:

This module facilitates social media marketing efforts by guiding users through content publishing, influencer campaigns, community building, and performance evaluation.


While Rank Active offers valuable SEO tools like the SEO Checklist and AI Article Writer, Semrush stands out with its comprehensive suite of features, including those for local SEO, paid marketing, and social media management.

Depending on your business needs, Semrush may offer a wider range of capabilities to drive growth and success.

Pricing Plans: RankActive vs Semrush

RankActive Pricing:

RankActive offers four pricing plans on a monthly basis: Minimal at $99.99, Optimal at $149.99, Ultimate at $229.99, and Flexible at $144.95 per month.

Rank Active Pricing

Additionally, subscribers can opt for annual subscriptions with a 15% discount. Each plan comes with its own set of features, with higher-tier plans providing access to more advanced functionalities.

Semrush Pricing:

Semrush offers three monthly subscription plans: Pro for $129.95, Guru for $249.95, and Business for $499.95. Users can save up to 17% by opting for annual payments.


These plans vary in features such as project limits, Google Data Studio integration, historical data access, and keyword metrics updates.


RankActive emerges as the winner in terms of pricing, as its plans are more affordable compared to Semrush’s higher price range. However, users should consider their specific needs and the features offered by each platform before making a decision.

Pros and Cons: RankActive vs Semrush

1. Rank Active


  • Offers flexible frequency options for ranking updates.
  • Monitors positions across major search engines at various levels.
  • Provides an extensive keyword database and robust backlink analysis metrics.
  • Delivers detailed SEO issue scans with actionable improvement guidance.
  • Offers automated reporting and powerful filtering options.
  • Affordable plans tailored to different budgets.


  • Free trial has significant limitations on features.
  • Reports may lack granularity for optimizing large websites.

2. Semrush


  • Offers a comprehensive suite of SEO and marketing features with accurate metrics and extensive databases.
  • Boasts impeccable keyword research tools, including the stellar Keyword Magic Tool.
  • Provides in-depth traffic analysis for both organic and PPC campaigns.
  • Offers daily updates on rank-tracking insights.
  • Includes first-class tools for content creation and social media management.
  • Features unique capabilities for local SEO and link-building.


  • UI may be challenging for beginners due to its requirement for background experience.
  • Pricing system is above market average.


🔥Are there free trials available?

RankActive: Yes, it offers a free trial to test its features. Semrush: Yes, it also offers a free trial with access to most features.

🤔Can I use these tools for competitor analysis?

RankActive: Basic competitor analysis features. Semrush: Advanced competitor analysis, including traffic sources and top-performing pages.

👀Do they offer site audits?

RankActive: Yes, it offers site audits to identify SEO issues. Semrush: Yes, with more detailed audits and suggestions for fixes.

👉Which tool is more suitable for backlink analysis?

RankActive: Good for basic backlink tracking and analysis. Semrush: Excellent, with a vast database for in-depth backlink analysis and toxic link detection.

✨Can I track my website's ranking with both tools?

RankActive: Yes, it specializes in rank tracking with detailed reports. Semrush: Yes, it offers advanced rank tracking and competitor analysis.

Quick Links:-

Conclusion : RankActive vs Semrush

RankActive and Semrush are both excellent tools that can boost your search engine visibility and attract more visitors to your website. While both offer valuable features, Semrush stands out due to its versatility and comprehensive package.

Semrush offers more than just SEO tools; it also provides resources for content marketing and advertising, which are crucial for website success.

With a wide range of tools and features, Semrush enables users to create a robust SEO strategy and achieve their goals more effectively.

Thus, Semrush is the preferred choice for those looking to enhance their online presence and implement a successful SEO strategy due to its comprehensive features and focus on various aspects of digital marketing.

Aishwar Babber

Hey there, I'm Aishwar! As an SEO Goon, I am obsessed with optimizing websites and driving organic traffic. With my strong technical SEO skills and deep understanding of search engine algorithms, I specialize in improving website performance, enhancing user experience, and boosting search rankings. I love unraveling the complexities of SEO and implementing strategies that help businesses achieve long-term success in the digital landscape. Let's collaborate to elevate your website's visibility and dominate the search results! You can follow my work at GizmoBase and you can find me on Linkedin, Instagram, & Facebook.

Leave a Comment