Bing statistics 2025 reveal one of the most dramatic underdog stories in tech history: Microsoft’s search engine now powers over 14 billion searches every single month, welcomes more than 100 million daily active users, and drives $12–13 billion in annual advertising revenue while holding a rock-solid 3.9–4.1% global market share.
Far from being “just the thing that comes with Windows,” Bing dominates desktop searches with 11–12% worldwide and a stunning 17–18% in the United States, crushes the gaming console market with 62–75% share on Xbox and PlayStation, and delivers advertisers 30–40% cheaper clicks and higher conversion rates than Google.
The explosive growth of AI-powered Copilot has already generated over 10 billion chats and 750 million AI images, pushing Bing’s mobile app downloads 10× overnight and turning casual browsers into loyal daily users.
Whether you run an e-commerce store looking for lower-cost traffic, a content creator chasing easier rankings, a researcher who loves visual search and precise answers, or simply someone tired of Google’s endless ads, these latest Bing statistics 2025 prove that Microsoft’s search engine offers real advantages you can start using today.
Bing Market Share 2025: The Numbers That Surprise Everyone
Bing currently holds between 3.9% and 4.1% of the worldwide search engine market, making it the undisputed second-largest player behind Google’s 89–90%.
While that gap looks wide, Bing’s growth trajectory tells a different story: desktop market share climbed from 9% in 2022 to almost 12% in late 2025, and console dominance jumped from 54% to over 62% in the same period.
| Device Category | Bing Market Share 2025 | Google Market Share 2025 | Year-over-Year Change for Bing |
| Global (all devices) | 3.95–4.09% | 89.66–90.46% | +0.5% |
| Desktop worldwide | 11.96% | 82.27% | +1.4% |
| Desktop United States | 17.58% | 75–77% | +3.3% |
| Mobile worldwide | 0.65–0.74% | 97%+ | +0.2% |
| Tablets worldwide | 5.38–8.2% | 88–90% | +2.8% |
| Gaming consoles worldwide | 62.72% | <35% | +8% |
| Gaming consoles United States | 75.19% | <23% | +10% |
Marketers who ignored Bing two years ago now rush to add it because traffic costs 30–40% less while converting 15–35% better in many niches such as finance, insurance, healthcare, and B2B services.
Daily Searches & Traffic: 14 Billion Monthly Queries and Growing Fast
Bing processes an astonishing 450–500 million searches every single day, which adds up to 13–14 billion searches per month and roughly 5,400 searches every second.
Microsoft reports that Bing.com welcomed over 5.28 billion visits in a recent month, ranking it among the top 15 most-visited websites on the planet.
| Metric | 2025 Figure |
| Daily active users | 100+ million |
| Daily searches | 450–500 million |
| Monthly searches | 13–14 billion |
| Monthly visits to Bing.com | 5.28 billion |
| Unique monthly visitors | 574–719 million |
| Searches per second | 5,400+ |
Thanks to Copilot integration into Windows 11, Edge, and Microsoft 365, engagement continues climbing even though raw query volume still trails Google by a wide margin.
Also read about: Latest AI Statistics
Bing User Demographics 2025: Older, Wealthier, Ready-to-Buy Audience
Bing users look very different from the average internet surfer, and that difference creates huge opportunities for advertisers and content creators. The typical Bing searcher earns more money, spends more online, and converts at higher rates than the Google average.
| Demographic Trait | Bing Users 2025 Percentage |
| Male | 62–63% |
| Female | 37–38% |
| Age 25–34 (largest group) | 30–34% |
| College graduates | 34%+ |
| Household income top 25% (US) | 48–50% |
| Earn >$100k/year (US) | 41% |
| Spend more online than average | 32% |
| Use Bing exclusively on desktop | 44 million users |
Business owners love these numbers because the audience arrives ready to buy rather than casually browsing. Finance, insurance, travel, and luxury brands routinely see 2–4× ROI on Bing compared to the same campaigns on Google.
Also read about: Google Searches Statistics
Bing Advertising Statistics 2025: Cheaper Clicks, Higher Conversions
Microsoft Advertising (formerly Bing Ads) generated approximately $12.5–13 billion in revenue during fiscal year 2025, growing almost 20% year-over-year.
Advertisers keep flocking to the platform because performance metrics beat Google in many categories.
| Advertising Metric | Bing Ads 2025 Average | Google Ads 2025 Average | Bing Advantage |
| Cost per click (CPC) | $1.54–$1.55 | $2.20–$2.69 | 30–40% cheaper |
| Click-through rate (CTR) | 3.1–3.5% | 2.0–2.5% | 25–50% higher |
| Conversion rate | 2.94–3.5% | 2.5–3.0% | 15–35% higher |
| Cost per action (CPA) | $41–$45 | $55–$70 | 25–35% lower |
E-commerce stores selling furniture, home improvement, or senior-focused products often cut customer acquisition costs in half simply by adding Bing to their media mix.
Bing AI Copilot Revolution: 10 Billion Chats and Counting
Microsoft’s decision to integrate OpenAI technology into Bing created the biggest usage spike in the search engine’s history. Copilot launched in February 2023 and immediately attracted over one million waitlist sign-ups in 48 hours.
By the end of 2025, users have held more than 10 billion Copilot conversations and generated over 750 million AI images.
| Copilot Milestone (2023–2025) | Number Achieved |
| Total AI chats | 10+ billion |
| AI images created | 750+ million |
| Mobile app downloads post-launch | 10× increase |
| Daily Copilot users (estimated) | 35–40 million |
Students, researchers, and professionals now use Copilot daily for summarizing documents, writing emails, generating code, and creating presentation visuals in seconds, turning Bing into far more than “just a search engine.”
Top Bing Searches 2025: Why People Actually Use Bing
The most common queries on Bing prove that many users treat it as a quick-launch dashboard rather than a discovery engine.
| Rank | Search Term | Monthly Searches (Global) |
| 1 | 40.96 million | |
| 2 | YouTube | 35.3 million |
| 3 | 28.5 million | |
| 4 | Gmail | 15.8 million |
| 5 | Amazon | 7.85 million |
| 6 | Bing homepage quiz | 5.57 million |
| 7 | News | 4.3 million |
| 8 | Yahoo | 3.74 million |
Savvy website owners place Bing Webmaster Tools tracking code and optimize for these navigational queries because satisfied users stay longer and convert better.
Regional Powerhouses: Where Bing Wins Big in 2025
While global share sits near 4%, Bing dominates specific countries and platforms.
| Country / Platform | Bing Market Share 2025 |
| United States (overall) | 8.0–8.5% |
| United States desktop | 17.6% |
| China (peak periods) | 19–26% |
| United Kingdom | 9–10% |
| Germany | 6–7% |
| Xbox & PlayStation | 62–75% |
Travel bloggers, software companies, and gaming sites targeting American desktop users capture massive low-competition traffic simply by ranking on Bing first.
Reddit & Quora 2025 Pulse: What Real Users Are Asking Right Now
Reddit’s r/PPC and r/SEO threads in late 2025 explode with posts titled “Bing Ads are printing money in 2025” and “Why is my Bing traffic converting 3× better than Google?”
Users report 40–60% lower CPCs in competitive niches like solar panels, Medicare supplements, and luxury watches.
Meanwhile, r/microsoft and r/windows11 celebrate Copilot’s new “Deep Research” mode that writes entire 2,000-word reports with citations in under two minutes.
On Quora, the top-voted answers to “Is Bing worth using in 2025?” highlight cleaner interface, stronger privacy, better image search, and the fact that Bing often surfaces shopping results with real prices and reviews while Google shows endless ads.
FAQs About Bing Statistics
1. Is Bing worth using in 2025?
Yes, Bing offers cleaner results, better privacy, superior image search, and the free AI assistant Copilot, making it ideal for professionals and students.
2. Why do advertisers prefer Bing in 2025?
Bing offers 30-40% cheaper clicks, 25-50% higher click-through rates, and a more affluent audience, especially in finance, insurance, and healthcare.
3. How has Copilot impacted Bing usage?
Copilot makes Bing an AI powerhouse, enabling users to conduct AI chats, generate images, write code, and more, leading to 100M+ daily active users.
4. Which industries benefit most from Bing traffic?
Finance, insurance, healthcare, and luxury goods thrive on Bing due to its older, wealthier audience, with conversion rates 2–4 times higher than Google.
5. Should beginners use Bing for SEO or ads?
Yes, Bing offers easier ranking, lower advertising costs, and higher conversions, making it a great starting point for beginners before scaling with Google.
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Conclusion:
Bing’s growth in 2025 showcases its rising influence in the search engine and advertising markets.
With 14 billion monthly searches and 100 million daily users, Bing is rapidly closing the gap with Google, particularly on desktop and gaming consoles.
The integration of AI-powered Copilot has significantly boosted user engagement, making it a powerful tool for both casual users and businesses.
Advertisers are increasingly flocking to Bing due to its lower costs and higher conversion rates.
As Microsoft continues to innovate, Bing offers clear advantages in user experience, privacy, and advertising efficiency, making it a compelling choice for marketers and everyday users alike.
Source: StatCounter, Statista
