You step into the unstoppable universe of Roblox in 2025, where 380 million monthly active users and 111.8 million daily players generate $1.08 billion in quarterly revenue, 27.4 billion engagement hours, and $597.94 million in developer payouts in just six months—empowering you to transform free play into real income, build viral games with zero coding barriers via Roblox Studio, or join a global community spanning 40 million experiences that reward creativity, social connections, and smart monetization at every level.
Roblox’s Skyrocketing User Base
You track Roblox’s user surge in 2025, reaching 380 million MAU—a leap from 300 million in May 2023—and 111.8 million DAU in Q2, reflecting 41% YoY growth from 79.5 million in Q2 2024. Activeplayer.io reports peaks at 251.9 million MAU in June 2025, while Backlinko confirms the 380 million milestone.
You benefit by logging in daily during peak hours (evenings in your timezone) to maximize social interactions, as DAU/MAU ratio hits 20.92%, meaning one in five monthly users plays daily. Roblox adds 80 million MAU since 2023, driven by mobile’s 80% session share.
The table below details quarterly DAU from Q1 2021 to Q2 2025:
| Quarter & Year | Daily Active Users (Million) |
| Q1 2021 | 42.1 |
| Q2 2021 | 43.2 |
| Q3 2021 | 47.3 |
| Q4 2021 | 49.5 |
| Q1 2022 | 54.1 |
| Q2 2022 | 52.2 |
| Q3 2022 | 58.8 |
| Q4 2022 | 58.8 |
| Q1 2023 | 66.1 |
| Q2 2023 | 65.5 |
| Q3 2023 | 70.2 |
| Q4 2023 | 71.5 |
| Q1 2024 | 77.7 |
| Q2 2024 | 79.5 |
| Q3 2024 | 88.9 |
| Q4 2024 | 85.3 |
| Q1 2025 | 97.8 |
| Q2 2025 | 111.8 |
Source: Statista
You capitalize on this by creating cross-platform experiences, as 72-80% DAU come from mobile, 17-25% desktop, and 3% console.
Also read about: Online Gaming Statistics
Downloads Explosion
You download Roblox, contributing to 1.3 billion lifetime installs and 72.4 million in Q2 2025 alone, up from 63.02 million in Q1.
Statista shows 218.84 million annual downloads in 2024, with Q2 2025 leading at 72.4 million.
Monthly downloads from January 2024 to June 2025 table:
| Month/Quarter | Downloads (Million) |
| Q1 2025 | 63.02 |
| Q2 2025 | 72.4 |
| 2024 Total | 218.84 |
| June 2025 | 27.01 |
| May 2025 | 23.62 |
| April 2025 | 21.78 |
| March 2025 | 20.27 |
| February 2025 | 16.80 |
| January 2025 | 21.38 |
You promote your games during high-download months like January (holidays) or August (summer) via TikTok integrations for viral growth.
Also read about: Live Streaming Statistics
Demographics
You analyze Roblox’s 56% under-16 users (32.5 million under 13 DAU, 52.1 million over 13), with 20% under 9, 20% 9-12, 16% 13-16, 25% 17-24, and 19% 25+.
Gender splits 51-53% male, 39-44% female, 5-9% unknown.
Age distribution table for DAU:
| Age Group | Share (%) |
| Under 9 | 20 |
| 9-12 | 20 |
| 13-16 | 16 |
| 17-24 | 25 |
| 25+ | 19 |
| Unknown | 1 |
You target under-13s with simple obby games or 17-24s with RPGs, using parental controls for safe monetization.
Gender table:
| Gender | Share (%) |
| Male | 53 |
| Female | 39 |
| Unknown | 8 |
You design inclusive avatars to boost female engagement, up from prior years.
Also read about: Twitch Revenue And Usage Statistics
Regional Powerhouses
You expand globally as APAC holds 35.6 million DAU in Q2 2025 (32% growth YoY), Europe 25.6 million, US/Canada 20.6 million, Rest of World 30 million.
Regional DAU table for Q2 2025:
| Region | DAU (Million) | Share (%) |
| Asia-Pacific | 35.6 | 31.9 |
| Europe | 25.6 | 22.9 |
| US & Canada | 20.6 | 18.4 |
| Rest of World | 30 | 26.8 |
You localize games for APAC (e.g., anime-themed) to tap 4.5 billion Q2 engagement hours there.
Engagement Metrics
You immerse in 27.4 billion engagement hours in 2025 (58% YoY growth), with Q2 at 27.4 billion, sessions averaging 27 minutes and 4 logins daily.
Quarterly engagement hours table:
| Quarter & Year | Hours Engaged (Billion) |
| Q1 2021 | 9.67 |
| Q2 2021 | 9.73 |
| Q3 2021 | 11.18 |
| Q4 2021 | 10.81 |
| … (abbreviated) | … |
| Q1 2025 | 21.7 |
| Q2 2025 | 27.4 |
You add daily rewards to boost D30 retention from 15%, encouraging 42% D1 returnees.
Revenue and Bookings: $1.08 Billion Q2, Earn Via Robux
You monetize as Roblox hits $1,080.7 million Q2 revenue (21% YoY), bookings $1.48 billion Q2, total Robux purchased $2.64 billion H1 2025.
Quarterly revenue table:
| Quarter & Year | Revenue (Million) |
| Q1 2025 | 1,035.2 |
| Q2 2025 | 1,080.7 |
| Q4 2024 | 988.2 |
Bookings table for Q2 2025: $1.48 billion, ABPDAU $12.86.
You sell game passes (30-70% cut) or Premium subscriptions, with US spending 56% of mobile total.
Developer Ecosystem: 3.1 Million Creators, $597.94 Million H1 Payouts
You join 3.1 million developers earning $597.94 million in H1 2025, up from $922.82 million full 2024.
Annual payouts table:
| Year | Payouts (Million) |
| 2023 | 740.7 |
| 2024 | 922.82 |
| 2025 (H1) | 597.94 |
You use Roblox Studio for free, upload to earn via engagement payouts.
Top Games and Experiences
You play hits like Brookhaven RP (69.13 billion visits), Blox Fruits (52.95 billion).
Top games table:
| Game | Visits (Billion) |
| Brookhaven RP | 69.13 |
| Blox Fruits | 52.95 |
| Adopt Me! | 40.03 |
| Tower of Hell | 29.9 |
| Murder Mystery 2 | 21.56 |
You clone mechanics ethically, adding twists for virality.
Platform Access: Mobile 80%, Optimize for On-the-Go Play
You access via mobile (80% sessions), desktop (17%), console (3%).
Platform share table:
| Platform | Share (%) |
| Mobile | 80 |
| Desktop | 17 |
| Console | 3 |
You develop mobile-first for broader reach.
Market Value and Investments: $91.65 Billion Cap, Invest Indirectly
You note Roblox’s $91.65 billion market cap in August 2025, up from $44.48 billion.
You invest via stocks or create high-ARPDAU games.
Fresh Quora and Reddit Insights
You follow Quora threads on “Best 2025 Roblox AI tools for tycoon automation,” recommending ChatGPT for Lua scripts, yielding 50% faster development.
Reddit r/roblox praises VR mode betas for immersive obbies, with users reporting 30% longer sessions; r/RobloxDev discusses ethical Robux farming in simulators, warning against bans but sharing legit group payout strategies earning $100/month passively.
You experiment with VR headsets for new experiences, join dev forums for collaborations.
How You Play and Benefit: From Casual Fun to Pro Creation
You start free: Download, customize avatar, explore Brookhaven for social hangs. Earn Robux via daily logins, sell clothing (70% cut).
You create: Learn Lua in Studio, build obby, monetize with passes. Top creators earn millions.
You monetize personally: Farm in Blox Fruits (Reddit tips: AFK methods 2025), trade limiteds.
You network: Join events like Bloxy Awards (26 million visitors past), virtual concerts.
Advanced Strategies
You use analytics for 42% D1 retention via tutorials. Cross-promo with YouTube (6.42 million subs).
You scale: Premium for 4,500 Robux/month, boost visibility.
Challenges and Safety
You verify under-13 accounts, avoid scams (Reddit warnings on fake generators).
You report exploits, use two-factor.
Future Outlook: Metaverse Expansion, AI Tools
You anticipate 500 million MAU by 2026, with AI-generated assets, partnerships.
You prepare by learning Layered Clothing, Voice Chat.
Roblox statistics 2025 reveal a powerhouse with 111.8 million DAU, 380 million MAU, 27.4 billion engagement hours, $1.08 billion Q2 revenue, and $597.94 million developer earnings in H1.
You, whether under-13 (32.5 million DAU) or 25+ (19%), from APAC (35.6 million DAU) or US, play on mobile (80%), create in Studio, or monetize Robux ($12.86 ABPDAU).
Quora’s AI scripting and Reddit’s VR tips guide your 2025 wins—download, build, earn, connect in this $91.65 billion ecosystem.
FAQs About Roblox Statistics
1. What is Roblox's user growth in 2025 and how can you time launches?
Roblox hits 380M MAU and 111.8M DAU in Q2 2025. Time launches during peak periods like Q2 or holidays for rapid player acquisition.
2. How can you monetize your Roblox games in 2025?
Roblox earns $1.08B in Q2 revenue. Monetize through game passes, limited items, and Premium perks, targeting high-spenders and using analytics.
3. How can Roblox demographics help with engagement?
56% of Roblox users are under 16. Tailor experiences for under-9s, females, and APAC players, using voice chat for 17-24s to increase retention.
4. How should you focus development based on engagement stats?
With 80% of sessions on mobile, optimize for touch controls and cross-platform saves, and incentivize daily logins with rewards.
5. What are key 2025 Roblox discussions for creators?
Quora discusses AI tools for scripting, while Reddit r/RobloxDev shares tips on VR compatibility and ethical Robux farming.
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Conclusion:
In 2025, Roblox continues to thrive with 380 million monthly active users and 111.8 million daily players. The platform sees huge engagement, with 27.4 billion hours spent annually.
Revenue is skyrocketing, with developers earning significant payouts. Roblox’s mobile-first approach and global user base make it a dominant force in gaming, while its revenue model allows creators to monetize effectively.
With an expanding market and emerging technologies like AI and VR, Roblox is well-positioned for continued success.
Whether you’re a player, developer, or business, Roblox offers immense opportunities for growth and innovation.
Source: Activeplayer
