In 2025, Threads, Meta’s microblogging platform, boasts over 400 million monthly active users and 115 million daily actives.
Users share quick posts on everything from daily inspiration to global events, sparking genuine engagement.
Entrepreneurs and brands leverage Threads for cross-promotion, seeing a 127.8% year-over-year boost in daily users.
Families and hobbyists use it for connecting over shared interests like sustainable fashion.
The platform’s integration with Mastodon expands reach without ads, offering 15% follower gains for early adopters.
With projections for $8 billion in revenue and rapid growth, Threads proves to be a powerful tool for marketers, creators, and individuals alike.
Threads Statistics: Rapid User Growth
Threads achieves explosive expansion, reaching 400 million monthly active users by August 2025, doubling from 200 million in September 2024 over 327 days.
Developers credit this to features like DMs and fediverse links, adding 50 million in Q3 alone.
Users celebrate milestones, with 2 million sign-ups in two hours and 100 million in five days post-July 2023 launch, outpacing TikTok’s nine months.
Families document journeys in threads, gaining 190 million likes in the first day for relatable content.
Daily actives hit 115.1 million in June 2025, up 127.8 percent year-over-year, nearing X’s 132 million despite the latter’s 15.2 percent decline.
Quora’s November 2025 discussions ask if Threads overtakes X by 2026, with analysts citing 30 million U.S. monthlies (up from 23.7 million 2023) and 33.9 million projected, fueled by positive algorithms.
Reddit’s r/socialmedia in August 2025 notes Threads’ 127 percent DAU growth versus X’s drop, advising creators to post 3-5 times daily for 20 percent visibility boosts via emoji threads.
Readers track personal growth, aiming for 10 percent weekly engagement through consistent replies.
The platform adds users quarterly: 100 million Q3 2023 to 130 million Q4, stabilizing at 150 million early 2024 before surging to 200 million Q3 and 275 million Q4, then 305 million Q1 2025.
This trajectory positions Threads for 500 million by Q1 2026, per eMarketer.
| Quarter/Year | Monthly Active Users (Millions) | Daily Active Users (Millions) |
| Q3 2023 | 100 | 41.79 |
| Q4 2023 | 130 | 49.4 |
| Q1 2024 | 150 | N/A |
| Q2 2024 | 150 | N/A |
| Q3 2024 | 200 | N/A |
| Q4 2024 | 275 | 100 |
| Q1 2025 | 305 | 115.1 |
| Q2 2025 | 350 | 115.1 |
| Q3 2025 | 400 | 115.1 |
This table maps progress, helping users set goals like 10 percent monthly follower increases.
Also read about: Instagram Statistics
Revenue Projections and Monetization Strategies
Threads forecasts $8 billion revenue in 2025, doubling from $4.5 billion 2024’s 81.8 percent growth, climbing to $11.3 billion by 2026 per Evercore ISI.
Meta delays major ads until 2026 for engagement, but early tests yield $15 RPM midpoint, potentially $75 million monthly from 100 million MAUs. Brands test via Instagram links, seeing 4x conversions in text-based chats.
Quora’s November 2025 queries on ad integration note EU’s DMA forcing premium ads by Q3, potentially alienating 10 percent users but boosting U.S. revenue 40 percent.
Reddit’s r/marketing in September 2025 shares 2025 case studies: uplifting content yields 25 percent leads, with emoji threads 40 percent replies for community building.
Readers experiment with free posts, tracking analytics for organic growth before paid boosts.
Projections: $0.8 billion 2023 to $11.3 billion 2026, Meta’s integrated model key.
| Year | Projected Revenue (Billion USD) | Growth Rate (Percentage) |
| 2023 | 0.8 | N/A |
| 2024 | 4.5 | 462.5 |
| 2025 | 8.0 | 81.8 |
| 2026 | 11.3 | 41.25 |
This table forecasts earnings, guiding ad budgets.
Also read about: Facebook Users Statistics
Demographic Breakdown and User Profiles
Threads skews young, with 37 percent 18-24, 63 percent 24+, Gen Z driving 70 percent under-35 adoption for visual storytelling.
U.S. users 33.9 million MAUs in 2025, up from 23.7 million 2023, with 1.6 million DAUs in April. Global: India 54.2 million, Brazil 36.4 million, U.S. 26.1 million.
96 percent overlap with Instagram, 80 percent WhatsApp, 58 percent Facebook, 56 percent X. Quora November 2025 asks about Gen Z retention, answers citing positivity for 20 percent longer sessions versus X’s toxicity.
Reddit’s r/socialmedia in August 2025 notes 2025’s algorithm favoring uplifting posts, with brands seeing 25 percent engagement from eco-content.
Readers tailor: Gen Z uses carousels for 2x likes.
| Age Bracket | Share of Users (Percentage) |
| 18-24 | 37 |
| 24+ | 63 |
This table targets content.
Also read about: YouTube Statistics
Engagement Metrics and Time Spent
Users average 5 minutes 8 seconds per session, 34 minutes monthly on Android—half X’s—focusing on quick updates. DAUs 115.1 million June 2025, up 127.8 percent, with 23.9 percent daily from MAUs.
95 million posts first 24 hours, 190 million likes. Quora November 2025: “Go viral?” Suggests 3-5 daily posts with keywords like “Threads statistics 2025” for SEO, 20 percent follower growth.
Reddit r/marketing September 2025: Multimedia doubles engagement, video replies 30 percent retention.
| Metric | Value |
| Avg Session | 5 min 8 sec |
| Monthly Android | 34 min |
| First Day Posts | 95 million |
This table optimizes sessions.
Most Followed Accounts and Influencer Impact
Neymar tops at 22.7 million followers, Selena Gomez 20.1 million, Kylie Jenner 17.9 million.
MrBeast hit 1 million first, beating Zuckerberg. Quora November 2025: Celebrity influence? Notes 15 percent follower gains via collabs.
Reddit r/socialmedia August 2025: 2025’s fediverse links boost reach 15 percent for influencers.
| Rank | Account | Followers (Millions) |
| 1 | Neymar | 22.7 |
| 2 | Selena Gomez | 20.1 |
| 3 | Kylie Jenner | 17.9 |
Comparisons with Rivals: Threads vs. X and Others
Threads 400 million MAUs vs. X’s 550-611 million, but DAUs 115.1 million vs. 132 million, closing gap with 127.8 percent growth. X web 145.8 million daily, Threads 6.9 million. Threads 500-character limit vs. X’s 280, 10 media vs. 4.
Quora November 2025: “Better than X?” Praises positivity for 20 percent longer engagement. Reddit r/socialmedia September 2025: Threads’ algorithm favors uplift, 25 percent leads for brands.
| Platform | MAUs (Millions) | DAUs (Millions) |
| Threads | 400 | 115.1 |
| X | 550-611 | 132 |
Community Insights from Quora and Reddit
Quora users in November 2025 actively dissect Threads’ viral mechanics and long-term viability, revealing that consistent posting of three to five updates daily with searchable keywords like “Threads statistics 2025” drives 20 percent faster follower growth, while multimedia carousels double likes and video replies extend session times by 30 percent.
They emphasize positivity as the algorithm’s core signal, noting that uplifting, solution-focused threads earn 25 percent higher engagement than argumentative ones, and early adopters of fediverse cross-posting to Mastodon report 15 percent audience spillover without extra ad spend.
Quora contributors also praise Threads’ 500-character limit for concise storytelling that feels less overwhelming than X’s 280-character constraint, advising creators to front-load hooks in the first 100 characters to capture 40 percent more initial views.
Reddit communities in r/socialmedia and r/marketing echo these tactics but add granular 2025 hacks: users recommend emoji-thread openers to spark 40 percent more replies in niche groups, and brands share case studies of eco-conscious content yielding 25 percent qualified leads amid X’s 15.2 percent daily user decline.
They highlight Threads’ clean moderation as a retention magnet, with members reporting 20 percent longer daily sessions when avoiding toxicity, and suggest scheduling posts during regional peak hours—7-9 a.m. local time—for 18 percent reach boosts.
Redditors also celebrate the platform’s Instagram overlap, where cross-promoted Reels-to-Threads funnels convert 4x better than standalone X links, turning casual scrollers into loyal community members.
Strategies for Personal and Professional Benefits
Post 3-5 daily with keywords for SEO, use carousels 2x likes. Brands target intent for 4x conversions.
Quora: Collabs 15 percent gains. Reddit: Positive posts 20 percent engagement.
Threads connects 400 million, $8 billion revenue. Weave wisely.
FAQs About Thread Statistics
1. What is Threads' monthly active user count in 2025?
Threads reaches 400 million monthly active users in 2025, doubling from 200 million in 2024 through features like fediverse links and positive algorithms that drive 50 million quarterly additions.
2. How does Threads' revenue project for 2025, and what drives it?
Threads forecasts $8 billion revenue in 2025, up 81.8 percent from 2024, primarily from targeted ads with $15 RPM and Instagram integrations that boost conversions 4x for brands.
3. What are the demographics of Threads users in 2025?
Threads users skew young with 37 percent aged 18-24 and 96 percent overlapping Instagram, attracting Gen Z for quick, uplifting shares in 100 countries.
4. Which countries lead in Threads downloads in 2025?
India tops downloads at 19-32 percent, followed by the U.S. at 13-20 percent and Brazil at 7-16 percent, reflecting strong emerging market adoption.
5. What trends do users discuss on Quora and Reddit for Threads in 2025?
Users on Quora and Reddit highlight emoji threads for 40 percent replies and fediverse for 15 percent reach, with tips on uplifting content yielding 25 percent leads amid X’s decline.
Also Read:
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Conclusion:
In 2025, Threads has grown rapidly, reaching 400 million monthly active users and doubling its growth in just one year.
This platform thrives on its positive and uplifting content, which fuels high engagement and daily activity.
With a unique algorithm that favors solution-focused posts, Threads has become a powerful tool for creators, brands, and everyday users looking to connect and share ideas.
Businesses leverage Instagram integrations to boost conversions, while users enjoy the simple, concise format and community-building tools.
As Threads continues to expand, its projected $8 billion revenue for 2025 underscores its success as a major player in the social media landscape.
Whether you’re a creator or a brand, Threads offers strategies for meaningful engagement and growth.
