I’ve been a passionate seller on Amazon for the past couple of years, so I understand how hard it can be to stay ahead in an ever-changing industry.
One of the best ways to get an edge is through keyword research and optimization – which is exactly what tools like Helium 10 and Merchant Words are designed for.
In today’s post, I’m going to tell you all about my experience with these two great programs and help you figure out which one works best for your business needs!
| Features | Helium 10 | Merchant Words |
|---|---|---|
| Product Research | Comprehensive tool with deep market insights | Limited product research capabilities |
| Keyword Research | Advanced keyword research with extensive data | Specializes in keyword discovery and volume estimation |
| Listing Optimization | Tools like Scribbles and Frankenstein for optimized listings | Does not focus on listing optimization |
| Pricing | Starts at $29/month for basic, up to $229/month for comprehensive needs | Starts at $35/month, simpler pricing tiers |
| Market Analysis | Detailed analysis with competitor tracking | Limited to basic market insights |
| Global Marketplace | Supports multiple Amazon marketplaces | Global keyword data across multiple markets |
| Data Accuracy | Highly accurate and data-driven | Known for broad keyword data, but less detailed |
| User Interface | Feature-rich but complex interface | Simple and easy-to-use interface |
| Customer Support | Extensive support options and resources | Basic support with email and chat options |
| Extra Features | PPC management, inventory management, refund tools | Primarily focused on keyword research |
Helium 10 Vs Merchant Words 2024
What Is Helium 10?
Helium 10 is a suite of tools designed to help Amazon sellers optimize their listings and improve their ranking in search results. The tools include a keyword research tool, a listing optimization tool, and a search ranking tracker.
Helium 10’s keyword research tool helps sellers find the best keywords to use in their listings, while the listing optimization tool helps sellers to optimize their listings for those keywords.
The search ranking tracker tracks a seller’s progress in the search rankings for their chosen keywords. Overall, Helium 10’s suite of tools can be extremely helpful for Amazon sellers who are looking to improve their listing visibility and sales.
Thanks to Helium 10, optimizing your Amazon listing has never been easier.
What Is Merchant Words?
Merchant Words is a similar research tool that allows Amazon sellers to track the popularity of their products. By analyzing the data, sellers can identify which keywords are most likely to lead to a sale.
In addition, Merchant Words can help sellers understand how their product ranks in relation to other products on Amazon. By understanding these factors, sellers can make changes to their listings that will improve their chances of making a sale.
Merchant Words is an essential tool for any Amazon seller who wants to be successful.
Why is it important to use a Keyword Research Tool?
As an experienced online marketer knows, keywords are essential for driving traffic to your website. By targeting the right keywords, you can ensure that your website appears at the top of search engine results pages, resulting in more clicks and more customers.
However, choosing the right keywords is not always easy. There are a lot of factors to consider, including search volume, competition, and keyword difficulty.
This is where a keyword research tool comes in. A good keyword research tool will help you to identify profitable keywords that you can rank for. Helium 10 Vs Merchant Words.
It will also provide helpful insights into the competition and search volume for those keywords. As a result, using a keyword research tool is an essential part of any effective online marketing strategy.
Difference between Helium 10 Vs Merchant Words
Both Helium 10 Vs Merchant offer a similar range of features, including keyword research, competitor analysis, and listing optimization. However, there are some key differences between the two.
First, Helium 10 offers a more comprehensive suite of features than Merchant Words. In addition to keyword research and listing optimization, Helium 10 also provides tools for managing inventory, tracking sales, and analyzing customer reviews.
Second, Helium 10 is a great choice if you need detailed data and powerful tools for finding profitable keywords. Merchant Words is a good choice if you want a simple tool that’s easy to use and provides a lot of helpful features, such as keyword suggestions and search volume data.
Third, Helium 10 is significantly more expensive than Merchant Words. While Merchant Words charges a monthly subscription fee, Helium 10 requires users to pay a one-time fee for access to all features.
Fourth, Helium 10 offers a free trial period. However, Ultimately, the best tool for you will depend on your needs and preferences.
- Check Out Our Jungle Scout Review Here
Features of Helium 10 Vs Merchant Words
Helium 10 Features
Comprehensive Tool Suite: Helium 10 offers a robust suite of tools designed to assist with almost every aspect of selling on Amazon. This includes product research, keyword research, listing optimization, market analysis, inventory management, and PPC (pay-per-click) advertising.
Product Research: Tools like Black Box provide deep insights into market trends, demand, competition, and potential profitability of products.
Keyword Research: Features like Magnet and Cerebro offer extensive keyword data, search volume, and competitive intelligence.
Listing Optimization: Scribbles and Frankenstein help optimize product listings by ensuring important keywords are used effectively.
Market Analysis: Provides detailed analysis of market trends and competitor strategies.
Inventory Management: Helps manage stock levels, predict inventory needs, and reduce the risk of stockouts or overstock.
PPC Management: Adtomic, a PPC tool, offers advanced ad management and optimization capabilities to maximize ad spend efficiency.
Data Accuracy and Depth: Helium 10 is known for its accuracy and the depth of its data analytics, making it invaluable for serious sellers who base their business decisions on detailed insights.
Merchant Words Features
Focused on Keyword Research: Merchant Words is primarily a keyword research tool, which collects and analyzes data from Amazon and other marketplaces to help sellers optimize their product listings and understand market demands.
Keyword Discovery: Provides a vast database of keywords, showing real-time data on search volume and seasonal trends.
Market Insights: Offers insights into customer search behavior and product demand across global marketplaces.
Listing Assistance: Although not as comprehensive as Helium 10, it offers some support for listing optimization by identifying the best keywords for titles and descriptions.
Simple and Accessible: The interface and overall user experience are designed to be straightforward, making it easy for beginners and those who prefer a less complex tool.
Global Reach: Unlike Helium 10, which is heavily focused on Amazon, Merchant Words also gathers keyword data from various global marketplaces, providing a broader view of search trends and customer behavior.
Key Differences
Scope of Tools: Helium 10 offers a wider range of tools that cover nearly all aspects of an Amazon business, making it a more comprehensive platform suitable for serious Amazon sellers who want deep control over their sales strategy. Merchant Words focuses mainly on keyword research and market trends, making it suitable for sellers who need specific insights into customer search behaviors or those operating in multiple marketplaces.
Complexity vs. Simplicity: Helium 10’s suite is feature-rich but can be complex and might require a learning curve. Merchant Words offers simplicity and ease of use, ideal for those who do not require the extensive analytical tools that Helium 10 provides.
Target Audience: Helium 10 is best for users who need detailed analytics and management tools to scale their business, while Merchant Words is great for users focusing primarily on expanding their keyword strategy and understanding market trends without the need for additional selling tools.
Why is Data Essential for Sellers?
In the modern world, data is everything. Businesses of all sizes use data to inform their decisions, and the most successful businesses are those that can make the best use of the data at their disposal.
Without accurate information about sales, expenses, and customer behavior, it would be impossible to know whether a business is profitable or how to make it more successful. For sellers, data is especially important.
By tracking their sales data, sellers can identify patterns and trends that can help them make better decisions about pricing, inventory, and marketing.
Additionally, data can help sellers to assess the competition and understand the needs of their target market. In today’s data-driven world, businesses that don’t use data are at a significant disadvantage.
With the right data, sellers can make better decisions, find new opportunities, and ultimately boost their bottom line. In short, data is essential for sellers who want to be successful in today’s marketplace.
- Also Learn More about Amazon FBA on Freedom Ticket Review
Helium 10 Vs Merchant Words Pricing
Helium 10 Pricing
1.. Starter Plan – $29/month (Billed Annually)
- Ideal for beginners
- Includes basic tools and training to get started
- Limited product research tools: Black Box
- Limited keyword research tools: Cerebro, Magnet, Xray Keywords (5 uses)
- Listing optimization: Listing Analyzer (2 uses), Limited Listing Builder
- Operations: Alerts for 2 products, inventory management for limited SKUs
- Analytics: Limited Dashboard Access, Keyword Tracker for 100 keywords
- Add-ons available for additional costs (Keyword Tracker, Adtomic, Market Tracker 360, Elite)
2. Platinum Plan – $79/month (Billed Annually)
- Suitable for growing businesses
- Extended access to Helium 10 tools
- Product research tools: Xray for Walmart (limited)
- Enhanced keyword research: Xray Keywords, Keyword Tracker for 500 keywords
- Listing optimization: Listing Analyzer (50 uses), Scribbles, and limited Frankenstein
- Operations: Alerts for 20 products, inventory management (limited)
- Market tracking for up to 3 markets
- Add-ons available (same as Starter, but more options)
3. Diamond Plan – $229/month (Billed Annually)
- Best for expert sellers looking to scale
- Most comprehensive access to all tools
- Advanced product research tools: Enhanced access
- Complete keyword research suite: Full access to Cerebro, Magnet, 2,500 keywords tracking
- Listing optimization: Listing Analyzer (150 uses), AI-enhanced Listing Builder
- Operations: Alerts for 200 products, inventory management for up to 40 SKUs
- Market tracking for up to 5 markets
- Add-ons available (same as Platinum, but more capacity)
Additional Perks for All Plans
- Multi-user login and connected accounts increase with higher-tier plans.
- Monthly expert training, in-person workshops, and access to a private Facebook group are available as add-ons.
- Learning resources: Freedom Ticket, Amazon PPC Academy included with a connected token (likely available with higher-tier plans).
Merchant Words Pricing
Silver Plan – $35/month This plan is designed for sellers just starting out. It offers 500 searches per month, along with 5 DS Reports, and 10 Collections. Each subscription comes with 1 seat, making it suitable for individual users or small startups.
Gold Plan – $79/month Aimed at growing businesses, this plan includes 1,000 searches per month, which doubles what the Silver plan offers. Subscribers get access to 50 DS Reports and 100 Collections, with still 1 seat included. This plan helps businesses that need more resources for expansion.
Platinum Plan – $149/month This is the top-tier plan, perfect for established brands, investors, and teams looking to scale. It provides unlimited searches, 500 DS Reports, and 1,000 Collections. Additionally, it supports up to 3 seats per plan, accommodating larger teams or multiple users.
Helium 10 vs Merchant Words Pros and Cons:
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How Usable are Helium 10 Vs Merchant Words?
Both Helium 10 Vs Merchant Words are extremely easy to use. Even a non-tech-savvy person can use these tools easily. You just need to download the apps and their extensions on a laptop or desktop.
Then you can easily search for your desired keyword and get the appropriate data required for your project. You also have the option to download the database and analyze the results.
Both the tools are very reliable and convenient to use and have a lot of utility in the world of business.
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Conclusion- Helium 10 Vs Merchant Words 2024
Which tool is better for you? The answer to that question depends on what you are looking for in a keyword research tool.
Merchant Words provides more data and options for sorting, while Helium 10 offers an easier user interface and the ability to track your rankings over time.
Both tools have their pros and cons, so it’s important to decide which features are most important to you before making a decision. Have you tried out either of these keyword research tools? What was your experience? Let us know in the comments below.
