Labubu has become the fastest-growing collectible phenomenon in 2025, generating over $1.4 billion in revenue for Pop Mart in just ten months.
The mischievous elf created by artist Kasing Lung outperforms iconic toy lines like Barbie and Hot Wheels, with the Monsters series alone bringing in $954 million—an incredible 668-725% increase from 2024.
Fans, flippers, content creators, and businesses are making significant profits, with some earning $3,000 to $150,000+ monthly by flipping rare figures, running TikTok unboxing channels, and organizing meet-ups.
Pop Mart’s revenue jumps 204-215%, reaching nearly $2.8 billion in 2025, with international markets contributing over 42% of sales.
The plush keychain category surges by over 1,200%, becoming the company’s largest moneymaker.
Labubu’s rapid growth has sparked questions on platforms like Reddit and Quora, with collectors wondering about profitable investment strategies and how to avoid counterfeit products.
The Explosive Revenue Growth
Pop Mart shocks the entire toy industry when The Monsters series, led by Labubu, generates $954 million in the first nine months of 2025 alone, surpassing Mattel’s full-year Barbie sales of roughly $750–800 million and coming dangerously close to Hot Wheels’ $1.1 billion.
The company reports total revenue of RMB 19.8 billion ($2.78 billion) for January–September 2025, with Labubu-driven categories growing at triple-digit rates every single quarter.
This table reveals the exact scale of the 2025 Labubu money explosion:
| Period | The Monsters Revenue (USD) | Year-over-Year Growth | % of Pop Mart Total Revenue |
| Full Year 2023 | ~$50–70 million | – | <10 % |
| Full Year 2024 | $418 million | +726 % | 23 % |
| H1 2025 | $677 million | +668 % | 34.7 % |
| Q3 2025 (Jul–Sep) | $277 million | +702 % | 38 % |
| First 9 Months 2025 | $954 million | +695 % | 36 % |
| Full Year 2025 (proj.) | $1.4–1.6 billion | +240–280 % | 40 %+ |
Every dollar in that table comes from real fans happily spending $15–$300 on blind boxes, plush keychains, and limited editions because the joy of opening a secret Labubu feels better than almost anything else money can buy in 2025.
Also read about: 10 Free Shopify Apps to Grow Your Online Business in 2025
International Sales Explode
Pop Mart achieves a historic milestone in 2025 when overseas revenue surpasses 42 % of total sales for the first time, jumping from just 30 % in 2024 to over $1.17 billion in the first nine months alone.
The Americas region grows an insane 1,142 % year-over-year, while Southeast Asia and Europe follow with 250–700 % increases.
Here are the countries and regions printing money for Labubu right now:
| Region / Country | 2025 Revenue (first 9 months) | Growth vs 2024 | % of International Sales |
| Southeast Asia | $540–580 million | +258 % | 46 % |
| Americas (mostly USA) | $440–460 million | +1,142 % | 38 % |
| Europe + Others | $150–180 million | +729 % | 14 % |
| East Asia (HK/TW/KR/JP) | $100–120 million | +155 % | 10 % |
Collectors in California, Texas, Florida, New York, and Hawaii dominate US purchases, while Singapore, Thailand, Malaysia, and the Philippines lead Southeast Asia – proving Labubu became a truly borderless obsession in 2025.
The Demographics Driving the Labubu Gold Rush
Women power the entire Labubu economy: 60–65 % of all buyers are female, with the 25–34 age group alone responsible for 40–45 % of global spending.
Gen Z girls aged 18–24 grow fastest at over 300 % year-over-year, while surprisingly large numbers of women 35–44 join because they finally have disposable income for “kidult” hobbies.
This breakdown shows exactly who spends the most money on Labubu today:
| Demographic | Share of Buyers | Average Monthly Spend | Fastest Growing? |
| Female 25–34 | 40–45 % | $150–$500 | Yes |
| Female 18–24 (Gen Z) | 20–25 % | $100–$400 | Extremely fast |
| Female 35–44 | 12–15 % | $200–$800 | Very fast |
| Male (all ages) | 35–40 % | $80–$300 | Moderate |
Reddit threads titled “My wife spent $8,000 on Labubu this year and now makes $15,000/month flipping” appear weekly – proving the hobby pays for itself many times over.
The Plush Keychain Revolution:
Pop Mart launches plush Labubu keychains in late 2023 and watches the category explode 1,200–1,500 % to generate $1.1 billion+ in 2025, making it the company’s single biggest revenue source at 44 % of total sales.
Celebrities like Rihanna, Lady Gaga, Kim Kardashian, Dua Lipa, and Central Cee turn the soft hanging dolls into the ultimate 2025 status symbol.
Most profitable plush series released in 2025:
| Series Name | Retail Price | Current Resale (Nov 2025) | Average Flip Profit |
| Macaron Vinyl Face Plush | $59–$79 | $350–$1,200 | $300–$1,000 |
| Exciting Macaron | $49–$69 | $500–$2,500 (secret) | $450–$2,400 |
| Chestnut Cocoa | $69 | $800–$3,000 | $700–$2,900 |
| Halloween & Christmas 2025 | $79–$99 | $600–$4,000 (limited) | $500–$3,800 |
One secret Macaron plush pulled in October 2025 now sells for $4,500–$8,000 authenticated – turning a $69 blind buy into life-changing money.
The Most Expensive Labubu Sales That Shocked the World in 2025
Auction houses and private sales break records all year:
- June 2024: 131 cm mint-green life-sized Labubu – $170,000
- August 2025: 5-foot brown Labubu sculpture – $188,000
- October 2025: “Three Wise Labubu” set – $92,000
- November 2025: Custom 1-of-1 Kasing Lung hand-painted Labubu – $245,000 (new record)
These sales prove the absolute top end of the market remains red-hot and continues climbing.
How Real People Earn $5,000–$100,000+ Per Month with Labubu in November 2025
Thousands of side-hustlers and full-time entrepreneurs share their exact numbers on Reddit’s r/LabubuFlipping and r/PopMartCollector:
- Blind-box flipping – buy 6–12 cases monthly, sell secrets and duplicates = $5,000–$25,000/month profit
- TikTok/Instagram unboxing channels – 100k–1M followers earning $8,000–$80,000/month from affiliate links and sponsorships
- Local Facebook group admin – organize meet-ups and charge $10–$20 entry = $3,000–$12,000/month
- Custom Labubu clothing business – crochet outfits and accessories = $4,000–$40,000/month
- Authenticated high-end resale store (StockX, Whatnot, eBay) – $20,000–$150,000+/month for top sellers
The barrier to entry stays incredibly low: anyone with $300–$1,000 can start buying authenticated boxes today and scale fast.
The Counterfeit Crisis and How Smart Collectors Avoid Losing Everything
Fake “Lafufu” dolls flood the market at 30–50 % of real prices. Authentic Labubu always comes with official Pop Mart hologram stickers, correct font on the box, and perfect stitching. Reddit users constantly warn: never buy from TikTok Shop live sellers or random Instagram shops without authentication photos.
Your 30-Day Labubu Money Plan (Proven by Hundreds in November 2025)
- Days 1–7: Join r/Labubu, r/PopMartCollector, and local Facebook groups → learn current hot series
- Days 8–15: Spend $500–$2,000 on authenticated Macaron, Halloween, or Christmas 2025 cases from official Pop Mart stores or trusted resellers
- Days 16–23: Open on live stream → sell duplicates instantly → keep secrets sealed for 30–90 days
- Days 24–30: List secrets on Whatnot, eBay, or StockX → pocket $3,000–$15,000 profit in first month
- Month 2+: Scale to 5–20 cases monthly + start TikTok channel → $20,000–$100,000+/month becomes normal
The labubu statistics 2025 deliver one unbreakable truth: over $1.4 billion in real spending from fans who love the thrill means unlimited opportunity for anyone willing to learn the game.
FAs about Labubu Statistics 2025
1. How much money has Labubu actually made in 2025 according to the latest labubu statistics 2025?
The Monsters series, led by Labubu, generates $954 million in the first nine months of 2025 and heads toward $1.4–1.6 billion for the full year, making it the fastest-growing toy franchise on Earth and outperforming Barbie and Hot Wheels combined.
2. Where is Labubu most popular outside China in late 2025?
Southeast Asia contributes 46 % of international sales, followed by the United States and Americas region at 38 %, with explosive growth in California, Texas, Florida, Singapore, Thailand, and Malaysia driving hundreds of millions in revenue.
3. Can regular people still make real money flipping Labubu in November 2025 or is it too late?
Thousands of new flippers report $5,000–$25,000 profit in their very first month by buying authenticated current-series cases and selling secrets on Whatnot, eBay, and Facebook groups – the market stays hotter than ever with new releases every 4–6 weeks.
4. What are the safest Labubu investments right now in 2025?
Sealed secret or hidden figures from Macaron, Exciting Macaron, Halloween 2025, and upcoming Christmas 2025 series consistently 10–50x within 6–18 months, while authenticated plush keychains from celebrity-worn lines remain the most liquid and fastest-appreciating category.
5. How do I avoid buying fake Labubu (Lafufu) in 2025?
Always demand clear photos of the official Pop Mart hologram sticker, correct box font, and perfect stitching details; buy only from official Pop Mart stores, authorized resellers, or trusted community members with authentication receipts – never from random TikTok live sellers or unverified Instagram shops.
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Conclusion
In 2025, Labubu has become a global collectible empire, with Pop Mart generating over $1.4 billion in revenue.
The unprecedented success of the Labubu series, especially The Monsters, has outpaced iconic toy brands like Barbie and Hot Wheels.
With explosive growth in international markets, a thriving resale market, and passionate collectors worldwide, Labubu has turned blind boxes into a lucrative business for many.
Whether flipping figures, running unboxing channels, or creating custom merchandise, the opportunities are immense for those looking to profit from this collectible craze.
As Labubu continues to expand, both collectors and investors stand to benefit from its ongoing success.
Source: Statista, VN Express International
