Pinterest continues to grow as a powerful platform for ideas, inspiration, and shopping in 2025. People use Pinterest to plan meals, decorate homes, find fashion ideas, and even prepare for major life events.
Unlike fast-moving social feeds, Pinterest content lasts for months, making it valuable for creators and businesses alike.
In 2025, Pinterest functions more like a visual search engine than a traditional social network. Users search with intent, save ideas for later, and often turn inspiration into purchases.
This article breaks down Pinterest statistics 2025 in simple terms, covering users, revenue, demographics, engagement, and practical strategies shared by real users on Reddit and Quora.
Whether you are a creator, blogger, small business owner, or casual user, these insights help you understand how Pinterest works—and how to use it better.
Global User Base and Growth in 2026
Pinterest reaches 570 million monthly active users in Q1 2025. This is a 10% year-over-year increase from 522 million users in 2024. The platform added users steadily each quarter, showing strong long-term growth.
Most Pinterest activity happens on mobile devices. 82% of users access Pinterest on their phones, which makes vertical images and video content especially important.
Pinterest is also known for its positive environment. 80% of users describe the platform as a positive, non-toxic space, which helps brands connect with people who are relaxed and open to ideas.
Monthly Active Users by Quarter
| Quarter | Monthly Active Users (Millions) |
|---|---|
| Q1 2025 | 570 |
| Q4 2024 | 553 |
| Q2 2024 | 522 |
| Q1 2024 | 518 |
| Q4 2023 | 498 |
Creators use this steady growth to plan content around seasonal peaks like holidays, weddings, and home projects.
Also read about: Social Media Statistics
Regional Distribution and Global Reach
Pinterest users come from over 180 countries, but revenue is concentrated in a few regions.
- United States: 89.9 million users
- Brazil: 38.93 million users
- Mexico: 24.68 million users
- Germany: 19.33 million users
- France: 17.33 million users
The U.S. represents only 18% of total users, yet generates 78% of Pinterest’s revenue. This makes it the most valuable market for advertisers.
Reddit marketers often suggest creating country-specific boards, such as local fashion or home design trends, to increase reach outside the U.S.
Users by Country
| Country | Users (Millions) |
|---|---|
| United States | 89.9 |
| Brazil | 38.93 |
| Mexico | 24.68 |
| Germany | 19.33 |
| France | 17.33 |
Also read about: Instagram Statistics
Pinterest Demographics: Who Uses the Platform?
Pinterest has a very distinct audience compared to other social platforms.
- Women make up 70% of users
- Men account for 16%
- Remaining users identify across other genders
Age is also important:
- Gen Z (18–24): 29.6%
- Ages 25–34: 27.3%
- Ages 35–44: 18.1%
- Ages 45–54: 11.1%
- 55+: 13.9% combined
Gen Z drives fast-moving trends like sustainable fashion and creative aesthetics. Millennials use Pinterest for life planning, such as weddings, parenting, and career ideas.
Age Breakdown
| Age Group | Percentage |
|---|---|
| 18–24 | 29.6% |
| 25–34 | 27.3% |
| 35–44 | 18.1% |
| 45–54 | 11.1% |
| 55–64 | 8.5% |
| 65+ | 5.4% |
Also read about: X (Twitter) Statistics
Revenue and Financial Performance
Pinterest projects $4.2 billion in revenue for 2025, up from $3.6 billion in 2024, a 17.1% increase.
- 91% of revenue comes from advertising
- Shopping ads grow 22% year over year
- U.S. and Canada generate $2.88 billion
- Average Revenue Per User (ARPU) in the U.S. is $6.54
Pinterest also reported $1.86 billion net income in 2024, helped by a one-time tax allowance.
Revenue Growth
| Year | Revenue ($B) |
|---|---|
| 2025 (Projected) | 4.2 |
| 2024 | 3.6 |
| 2023 | 3.055 |
| 2022 | 2.802 |
| 2021 | 2.577 |
How People Use Pinterest in 2025
Pinterest users are not just browsing—they are planning and buying.
Key usage stats:
- 5+ billion searches every month
- 97% of searches are unbranded
- 46% of weekly users discover new brands
- 85% of users buy products based on pins
- 55% see Pinterest as a shopping platform
Idea Pins (multi-page, video-based pins) generate 8x more engagement than standard pins.
User Actions
| Metric | Value |
|---|---|
| Monthly Searches | 5B+ |
| Brand Discovery | 46% |
| Purchases from Pins | 85% |
Traffic Sources and Engagement
Pinterest sees 1.4 billion monthly visits in Q3 2025. Users spend nearly 7 minutes per visit and view around 6 pages per session.
Traffic sources:
- Direct: 63.12%
- Organic search: 34.39%
- Referrals: 1.52%
- Social: 0.58%
This shows Pinterest rewards SEO-optimized pins with long-term traffic.
Traffic Sources
| Source | Percentage |
|---|---|
| Direct | 63.12% |
| Organic Search | 34.39% |
| Referrals | 1.52% |
| Social | 0.58% |
Pinterest Trends and Popular Searches
Pinterest Predicts has an 80% accuracy rate, making it a strong tool for content planning.
Top U.S. searches include:
- Fall nails
- Fall outfits
- Literally me characters
- Fall wallpaper
Trends grow faster and last longer than on other platforms because users revisit saved pins.
Top Searches
| Rank | Keyword |
|---|---|
| 1 | Fall nails |
| 2 | Fall outfits |
| 3 | Literally me characters |
| 4 | Literally me |
| 5 | Fall wallpaper |
E-Commerce and Shopping Behavior
Pinterest is now a major shopping platform:
- 93% of users plan purchases
- Buyable pins grow 50% year over year
- Integrations with Amazon, Adobe Commerce, and Salesforce simplify selling
Reddit sellers report higher conversion rates from Pinterest than Instagram or Facebook, especially for home, fashion, and food products.
Advertising Performance and ROI
Pinterest ads perform well compared to other platforms:
- 2.3x cheaper cost per conversion
- 32% higher ROAS
- 3x more clicks to brand sites
Small businesses often start with $5/day ad budgets and scale based on performance.
Ad Performance
| Metric | Advantage |
|---|---|
| Cost per Conversion | 2.3x cheaper |
| ROAS | +32% |
| Clicks | 3x higher |
Insights from Reddit and Quora
Community discussions reveal practical advice:
- Pin 30–50 times daily for stable reach
- Focus on video and Idea Pins
- Build “best of” boards after algorithm updates
- Niche topics like sustainable fashion perform well
Creators also report earning through Pinterest Rewards and affiliate links, with some making $3,200/month.
How to Succeed on Pinterest in 2026
Best practices:
- Treat Pinterest like visual Google
- Use keyword-rich pin titles and descriptions
- Create seasonal and evergreen content
- Track analytics and test formats
- Combine organic pins with small ad spends
Pinterest is projected to reach 102.2 million U.S. users by 2027, offering long-term growth.
FAQs About Pinterest Statistics
1. How many monthly active users does Pinterest have in 2025?
Pinterest has 570 million monthly active users in Q1 2025, showing strong growth as a visual discovery platform.
2. What percentage of Pinterest users are women, and why does it matter?
Women make up 70% of Pinterest users, making it ideal for niches like fashion, beauty, and home decor.
3. What revenue does Pinterest project for 2025, and what drives it?
Pinterest expects $4.2 billion in revenue in 2025, with 91% coming from advertising and shopping features.
4. How can users use Pinterest trends in 2025?
Users follow Pinterest’s 80% accurate trend predictions to create content around rising searches for longer engagement.
5. What challenges affect Pinterest traffic in 2025, and how can users fix them?
Algorithm changes impact traffic, but pinning 30–50 SEO-optimized and video pins daily helps maintain steady growth.
Also Read:
- Video Game Industry Statistics
- Google Chrome Statistics
- AI Recruitment Statistics
- Android Usage Statistics
- Mobile Marketing Statistics
Final Thoughts
Pinterest in 2025 is a powerful mix of inspiration, search, and shopping.
With 570 million users and $4.2 billion in revenue, it remains one of the best platforms for long-lasting content and high-intent discovery.
By understanding how people use Pinterest—and applying proven strategies—you can turn ideas into traffic, sales, and real-world action.
Source: Statista, World Population Review.
