Creative minds, aspiring artists, small business owners, and dedicated fandom enthusiasts who crave authentic online spaces often turn to platforms like Tumblr for inspiration and connection in 2025.
If you wonder whether Tumblr still holds value amid the dominance of short-form video apps, the latest Tumblr statistics 2025 paint a picture of resilience and quiet innovation.
This platform, once a cultural powerhouse, now serves as a sanctuary for deep dives into art, fandoms, and personal expression, attracting 135 million monthly active users who publish nearly 2,000 posts every second.
In this in-depth guide, we combine insights from the most current reports and real user discussions to explore Tumblr’s user base, traffic patterns, demographics, and emerging trends.
You will learn how Tumblr fosters genuine engagement through its unique reblog system, why it appeals to younger generations, and practical ways you can leverage it to build communities, promote your work, or drive brand loyalty.
Whether you aim to grow a following as an artist or connect with like-minded fans, these Tumblr statistics 2025 offer actionable data to help you succeed.
The Remarkable Growth of Blogs and Content on Tumblr in 2025
Tumblr continues to expand as a haven for creators who value long-form sharing and visual storytelling.
As of December 2025, the platform hosts an astounding 620.8 million blogs worldwide, representing a surge of nearly 101 million new blogs since the start of the year.
This growth underscores Tumblr’s enduring appeal for individuals who want to curate personal digital scrapbooks without the pressure of algorithmic feeds.
Users generate an incredible volume of content daily, with approximately 12.8 million new posts added every 24 hours.
This equates to about 2,000 posts per second, a statistic that highlights the platform’s vibrant creative pulse.
For content creators, this means Tumblr provides fertile ground for sharing illustrations, essays, or mood boards that resonate deeply within niche communities.
The following table illustrates the evolution of Tumblr’s blog count over the past decade, showing steady resilience despite past challenges:
| Year | Total Blogs (in Millions) | Key Milestone |
| 2011 | 17.5 | Explosive early growth begins |
| 2014 | 207.3 | Mainstream adoption surges |
| 2018 | 441.4 | Peak before content policy shifts |
| 2020 | 496.1 | Steady recovery in user creation |
| 2024 | 519.0 | Half-billion mark crossed |
| 2025 | 620.8 | Rebound driven by Gen Z creators |
This data reveals that Tumblr not only survives but thrives on user-generated content, offering you the opportunity to join a network where original ideas spread organically through reblogs.
Also read about: Social Media Statistics
Tumblr’s Monthly Active Users: A Loyal Core of 135 Million in 2025
While Tumblr no longer competes with the billion-user giants, its 135 million monthly active users form a passionate, engaged community that values depth over virality.
These users log in consistently, with 31% accessing the platform daily, 86% weekly, and 88% monthly. This retention rate speaks to Tumblr’s strength as a space for ongoing conversations rather than fleeting trends.
In the United States alone, Tumblr ranks as the 10th most popular social media platform by monthly active users, with approximately 29.4 million domestic participants as of recent counts.
Globally, the platform attracts visitors who spend an average of 7 minutes and 42 seconds per session, viewing 6.39 pages during each visit.
Such metrics indicate high involvement, particularly beneficial for educators or writers who want to build sustained audiences.
Recent discussions on Reddit’s r/tumblr reveal users praising this stability: one thread from early 2025 notes a “slight rise in popularity as people flee algorithm-heavy platforms,” with creators reporting easier mutual follows and deeper interactions.
You can capitalize on this by posting consistently in themed tags, fostering relationships that lead to collaborative projects or fan expansions.
Also read about: Facebook Users Statistics
Demographic Breakdown
Tumblr’s user demographics in 2025 skew toward younger, expressive individuals who seek inclusive spaces for self-discovery.
A striking 70% of users fall under 35 years old, with Gen Z (ages 16-25) comprising 40% and Millennials (ages 26-40) making up 30%. This youthful energy drives the platform’s focus on fandoms, activism, and aesthetic curation.
The 18-24 age group dominates traffic at 38.99%, followed by 25-34 at 28.12%. Older users, while fewer, contribute meaningfully: 13.66% are 35-44, 8.54% are 45-54, and 6.08% are 55-64.
This distribution creates a multigenerational dialogue, ideal for brands targeting emerging trends while retaining loyal older fans.
Gender balance stands out as Tumblr’s unique selling point, with a near-perfect 50/50 split between female and male users.
Some analyses show slight variations, such as 51.17% female and 48.83% male, but the parity fosters balanced discussions on topics from mental health to pop culture.
Urban areas boast 22% reach compared to 14% in rural regions, reflecting Tumblr’s appeal in diverse, city-driven creative scenes.
Here’s a detailed age-based traffic share table for Tumblr in 2025:
| Age Group | Percentage of Traffic | Typical User Interests |
| 18-24 | 38.99% | Fandoms, memes, social activism |
| 25-34 | 28.12% | Art portfolios, career networking |
| 35-44 | 13.66% | Lifestyle blogs, parenting insights |
| 45-54 | 8.54% | Nostalgic content, hobby communities |
| 55-64 | 6.08% | Historical analyses, book discussions |
| 65+ | 4.60% | Legacy sharing, family stories |
| Unaccounted | 0.01% | Emerging or unspecified categories |
For marketers or influencers, this demographic means tailoring content to youthful aesthetics while encouraging cross-generational reblogs to amplify reach.
Also read about: Instagram Statistics
Geographic Insights
The United States anchors Tumblr’s user base, contributing 46.73% of global traffic in 2025.
This dominance stems from the platform’s roots in American pop culture, but international users add rich diversity.
The United Kingdom follows at 5.72%, Canada at 4.42%, India at 3.39%, and Germany at 3.01%, with the rest of the world accounting for 36.73%.
Emerging markets like Indonesia and Brazil show growing adoption, particularly among urban youth exploring visual storytelling.
On Reddit’s r/Blogging, users in 2025 discuss how Tumblr’s international tags help global artists collaborate, with one post noting a “395% surge in cross-border fandom posts during regional outages on competitors.”
You can benefit by using location-specific tags to target audiences; for instance, a fashion brand might engage UK users through London-inspired mood boards, driving traffic back to an e-commerce site.
The table below outlines top countries by traffic share:
| Country | Traffic Share | Opportunities for Users |
| United States | 46.73% | Fandom events, brand partnerships |
| United Kingdom | 5.72% | Literary communities, UK media tie-ins |
| Canada | 4.42% | Bilingual content, cultural exchanges |
| India | 3.39% | Visual arts, Bollywood-inspired posts |
| Germany | 3.01% | Tech discussions, European trends |
| Rest of World | 36.73% | Niche global collaborations |
Traffic and Engagement:
Tumblr records 141.9 million monthly visits in 2025, down 63% from 386 million in early 2024 but stabilizing with a 0.03% month-over-month uptick.
Despite the decline—largely attributed to the 2018 adult content ban—the platform’s global rank holds at #216, with a U.S. rank of #117 in social media.
Engagement remains robust: users view 6.39 pages per visit and endure a 43.6% bounce rate, meaning most explore deeply.
Sessions average 7:42 minutes, far above fleeting scrolls on other sites. Direct traffic dominates at 60.38%, followed by organic search at 29.8% and social referrals at 6.60%.
Pinterest drives 46.85% of social traffic to Tumblr, highlighting synergies for visual creators.
On Quora, users in 2025 ask about “tracing anonymous asks for better engagement,” revealing a desire for interactive tools that boost community building.
For your benefit, focus on SEO-optimized tags to capture organic search; artists report 20-30% traffic increases by cross-posting from Pinterest.
Key engagement metrics appear in this 2025 table:
| Metric | Value | Benefit for Users |
| Monthly Visits | 141.9 million | Steady audience for consistent posting |
| Avg. Session Duration | 7 min 42 sec | Time for in-depth content consumption |
| Pages per Visit | 6.39 | Opportunities for multi-post explorations |
| Bounce Rate | 43.6% | Lower than average, indicating interest |
| Global Rank | #216 | Niche visibility in creative categories |
Usage Patterns
Tumblr users engage primarily for entertainment (60%), followed by news (21%), brand following (17%), professional networking (15%), and family connections (12%).
This mix positions the platform as a multifaceted tool for relaxation and inspiration.
Daily users (31%) often curate morning mood boards, while weekly visitors (86%) dive into weekend fandom threads.
Mobile access prevails at 72.3%, with 48% on phones and 45% on tablets, enabling on-the-go creation. Desktop users (27.7%) prefer detailed editing for long-form posts.
Reddit threads in r/ArtistLounge from 2025 emphasize Tumblr’s worth for artists: “It’s not dead—post fanart and originals; mutuals build organically.”
Quora queries like “How has reblogging shaped discourse?” highlight how chains of added commentary create collaborative essays, perfect for writers seeking feedback.
Leverage this by scheduling mobile-friendly visuals during peak evening hours, turning casual browsers into dedicated followers.
The top usage reasons table for 2025:
| Reason for Use | Percentage | Practical Application |
| Entertainment | 60% | Share memes, art for viral reblogs |
| News | 21% | Curate timely threads for thought leaders |
| Follow Brands/Companies | 17% | Partner with creators for authentic promo |
| Professional Work | 15% | Network in industry-specific tags |
| Connect with Family/Friends | 12% | Private blogs for personal sharing |
| Other | 12% | Niche hobbies like poetry or DIY |
The Reblog Revolution: Tumblr’s Core Feature and Its Impact on Communities
Tumblr’s reblog system transforms simple shares into dynamic conversations, allowing users to add text, images, or GIFs to original posts.
This mechanic builds “reblog chains” that evolve ideas collectively, differing from Twitter’s retweets or Instagram’s shares.
In 2025, 78% of posts include images, fueling visual reblogs in art and fashion communities.
Fandoms thrive here: fans post art, fiction, and analyses for shows like Severance, as noted in r/tumblr’s February 2025 thread urging new users to “watch and join the discourse.”
For you, reblogging amplifies reach—ten targeted reblogs from influencers can outperform 1,000 passive likes elsewhere. Brands use it for user-generated campaigns, seeing 14% higher engagement than static ads.
Niche Categories and Topics Dominating Tumblr in 2025
Video games and accessories lead categories, followed by adult (post-ban adjusted), universities, electronics, and news/media. Top topics include news, shopping, online communities, search trends, and blogging.
This focus benefits educators sharing campus life or gamers building console review hubs. Reddit’s r/dataisbeautiful visualizes Tumblr’s “tumble” versus Reddit’s rise, but users counter that Tumblr excels in “resonance over virality.”
Target these by aligning your content: a gaming blogger might tag #VideoGames2025 to attract 10% more interactions.
Top categories table:
| Category | Popularity Rank | User Benefit |
| Video Game Consoles/Accessories | 1 | Build gaming communities, reviews |
| Adult | 2 | Safe, moderated creative expression |
| Universities/Colleges | 3 | Student networking, study tips |
| Computers/Electronics/Tech | 4 | Gadget unboxings, tech discussions |
| News and Media | 5 | Curated news feeds for informed audiences |
Traffic Sources and Trends: Navigating the 2025 Landscape
Organic discovery powers 29.28% of traffic, with direct visits at 60.38%. Social shares from Pinterest (46.85%), YouTube (18.22%), and Twitter (14.04%) drive referrals. Outbound ads target e-commerce like Etsy (7.07%) and eBay (4.96%).
Traffic dipped post-2018 but rebounded to 165.28 million visits in October 2025, up 7.39% month-over-month. Surge moments, like 350% increases during X bans, show Tumblr as a reliable alternative.
Quora users ask about “migrating from banned-content eras,” with answers pointing to Tumblr’s 2025 recovery via WordPress integration for easier blogging.
Optimize by embedding shop links in reblog-friendly posts, converting 20% more visitors to customers.
Traffic sources table:
| Source Type | Share Percentage | Strategy Tip |
| Direct | 60.38% | Build brand loyalty with consistent themes |
| Organic Search | 29.8% | Use descriptive tags for SEO |
| Social | 6.60% | Cross-promote on Pinterest for visuals |
| Referrals | 3.67% | Collaborate with niche bloggers |
| 0.02% | Newsletter integrations for updates | |
| Display/Paid | 0.06% | Low-cost targeted ads for creators |
Emerging Trends from Reddit and Quora: What’s Buzzing in Tumblr 2025
Real-time conversations reveal Tumblr’s evolution. On Reddit’s r/tumblrhelp, users question “what’s going on with trending lately?” citing shifts to location tags and fandom spikes, like #Severance2025.
r/ArtistLounge debates “Is Tumblr worth it this year?” with consensus: yes for originals and fanart, as “mutuals build organically without ads.”
Quora threads explore “Tumblr’s reblogging vs. other platforms,” praising its role in “broader discourse” through unlimited commentary.
A common query, “How to get mutuals in 2025 Tumblr?” suggests joining communities and using #ForYou tags.
New in 2025: Automattic’s WordPress migration unlocks ActivityPub for federated networking, allowing seamless shares with Mastodon.
Users report 30% easier cross-platform growth. Fandom revivals, like 395% TikTok outage surges, position Tumblr as a “back-to-basics” hub.
For you, experiment with ActivityPub to expand beyond Tumblr, turning niche posts into global conversations.
Tumblr’s Internal World: Employee Insights and Platform Satisfaction
Tumblr employs 2,437 people globally, ranking #57 among New York’s best internet companies. Women comprise 56.5% of staff, with 59.2% identifying as white, 14.3% Asian, 12.2% Black, and 10.2% Hispanic. Half speak Spanish, reflecting diversity.
76.5% hold bachelor’s degrees, with majors in communication (13.5%), business (10.8%), and computer science (8.1%). All employees are under 30, split evenly across <18, 18-20, and 20-30. Tenure shows 29% stay <1 year, but 17% exceed 11 years.
Users rate Tumblr at 73 on the U.S. Customer Satisfaction Index, sixth among social platforms. This internal vibrancy ensures reliable updates, benefiting creators with stable tools.
Employee demographics table:
| Ethnicity/Language/Degree | Percentage | Impact on Platform |
| White | 59.2% | Diverse content moderation perspectives |
| Asian | 14.3% | Global feature innovations |
| Black | 12.2% | Inclusive policy enforcement |
| Hispanic | 10.2% | Multilingual support enhancements |
| Spanish Speakers | 50% | Broader international accessibility |
| Bachelor’s Degrees | 76.5% | High-quality user experience design |
Monetization and Revenue: How Tumblr Sustains Creators in 2025
Tumblr generates around $65 million annually, focusing on ads and premium features rather than aggressive monetization.
Market share stands at 0.55% in North America and 1.16% in South America. User engagement rates hover at -21%, but creative niches like Patreon referrals (top outbound) thrive.
Creators earn via affiliate links to Etsy or eBay, with 17% following brands. For small businesses, Tumblr drives e-commerce traffic, as seen in leboncoin.fr’s 35.33% ad share.
You can monetize by offering Patreon exclusives teased on Tumblr, converting 15% of engaged fans to patrons.
Challenges and Opportunities: Tumblr’s Path Forward
Past hurdles like the 2018 ban caused 30% traffic loss, but 2025 shows recovery with Gen Z influx. Reddit users note “algorithm changes frustrate visibility,” yet advise “chase resonance, not virality.”
Opportunities abound in underserved niches; Quora’s “best way to browse without account” answers suggest search for inspiration, easing entry for newcomers.
Embrace challenges by diversifying with external links, turning potential dips into growth vectors.
FAQs About Tumblr Statistics
1. How many monthly active users does Tumblr have in 2025, and why does this number matter for new creators?
Tumblr has 135 million monthly active users in 2025. This matters for new creators as it offers organic growth opportunities through reblogs, especially for niche content.
2. What demographics dominate Tumblr in 2025, and how can businesses use this to their advantage?
In 2025, 70% of Tumblr users are under 35 with a 50/50 gender split. Businesses can target this young, creative crowd with visually engaging content in fandom or art tags.
3. Has Tumblr's traffic recovered since the 2018 content ban, according to 2025 statistics?
Yes, Tumblr’s traffic has recovered to 141.9 million monthly visits in 2025, bouncing back from the 2018 content ban thanks to unique features and improved integration with tools like WordPress.
4. What are the top trends on Tumblr in 2025 based on user discussions?
Top trends in 2025 include fandom revivals, ActivityPub integration, and local community tags, with users celebrating Tumblr as a “back-to-basics” creative space.
5. How can someone new to Tumblr in 2025 build a following quickly?
New users can quickly build a following by posting consistently in popular tags, engaging in reblog chains, and cross-promoting from platforms like Pinterest for organic growth.
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Conclusion
The Tumblr statistics 2025 clearly demonstrate a platform reborn through community passion and smart evolutions, from 620.8 million blogs to 135 million active users who prioritize authenticity over metrics.
You now understand how its balanced demographics, robust engagement, and reblog-driven interactions create unparalleled opportunities for artists, brands, and fans to connect meaningfully.
In a world of ephemeral content, Tumblr offers enduring value: build lasting mutuals, amplify your voice in niches, and convert engagement into real-world impact like Patreon support or e-commerce sales.
The data urges action—start curating your blog today, tag strategically, and watch your creative ecosystem flourish. Tumblr isn’t fading; it’s evolving into the intimate online home you need for 2025 success.
