X, formerly known as Twitter, continues to shape global conversations in 2025 with 586 million monthly active users and a growing suite of features that go beyond simple social updates.
Since its rebrand in 2023 and xAI’s $33 billion acquisition in early 2025, the platform has evolved into a powerful all-in-one app combining real-time news, video, AI-powered search, payments, and creator tools.
From viral threads and long-form content to Grok AI’s real-time answers, X is now a hub for creators, professionals, and businesses alike.
Marketers benefit from its engaged user base and algorithm that rewards authentic content, while individuals use Spaces, replies, and trending topics to connect and build influence.
This guide breaks down the latest X statistics in 2025—covering users, revenue, engagement, and trends—to help you understand what’s working, where the opportunities lie, and how to make the most of your presence on the platform.
X Twitter Statistics: Essential Highlights for Users and Creators
X boasts 586 million monthly active users (MAUs) worldwide in 2025, ranking it the 14th most popular social media platform despite a dip from 619 million the prior year.
This user base includes 237.8 million monetizable daily active users (mDAUs), up 15% year-over-year, signaling strong daily engagement that creators can monetize through ad revenue shares. For you, this means a vibrant audience ready to interact—post timely content, and watch likes, reposts, and follows pour in, growing your influence organically.
Daily time spent averages 34 minutes and 6 seconds per user in the U.S., totaling over 15 hours monthly, providing ample opportunity to capture attention with threads or polls.
Globally, 63.7% of users are male and 36.3% female, with 37.5% aged 25-34, making X ideal for targeting young professionals.
Revenue hit $2.5 billion in 2024, down slightly but bolstered by subscriptions and commerce partnerships. xAI’s acquisition injects AI smarts, like Grok summarizing trends, helping you craft data-backed posts that resonate.
Traffic reached 4.413 billion monthly visits in August 2025, with the U.S. driving 21.95% and Japan 13.87%.
Bots remain a challenge—1.7 million purged in October 2025—but genuine interest surges, with app downloads breaking records in August and September. Quora users ask about bot impacts on visibility; Reddit’s r/xcorp celebrates purges for fairer algorithms, advising verified accounts for better reach.
Here’s a table summarizing key X statistics 2025 compared to major platforms:
| Platform | Monthly Active Users (Millions) | Daily Active Users (Millions) | Avg. Daily Time Spent | Market Rank |
| 3,070 | N/A | 1 hour, 7 minutes | 1 | |
| YouTube | 2,530 | N/A | 1 hour, 25 minutes | 2 |
| 2,000 | N/A | 1 hour, 13 minutes | 3 | |
| 2,000 | N/A | 59 minutes | 4 | |
| TikTok | 1,590 | N/A | 1 hour, 37 minutes | 5 |
| X (Twitter) | 586 | 237.8 | 34 minutes | 14 |
| 606 | N/A | 19 minutes | 12 |
This comparison shows X’s niche in concise, timely content—use it to complement longer-form platforms like YouTube for cross-promotion and doubled traffic.
Global and Daily User Breakdown
X attracts 586 million MAUs in 2025, a resilient figure amid competition, with 557 million in ad reach per some metrics. This equates to 29.2% of internet users aged 16+ logging in monthly, ranking X eighth by self-reported usage. Daily, 237.8 million mDAUs engage, monetizable through ads and subscriptions, offering creators a path to earnings—top posters split revenue from impressions.
Quarterly mDAUs grew from 229 million in Q1 2022 to 237.8 million recently, a 15% YoY jump. Post-acquisition, public data thinned, but leadership statements confirm upward trends. For users, this growth means more potential collaborators; join trending topics to gain followers quickly.
The table below tracks recent mDAUs:
| Quarter/Year | Monetizable Daily Active Users (Millions) | YoY Growth (%) |
| Q3 2025 | 237.8 | +15 |
| Q2 2022 | 237.8 | N/A |
| Q1 2022 | 229 | N/A |
| Q4 2021 | 241 | N/A |
| Q3 2021 | 211 | N/A |
Source: Statista
Stable dailies benefit you by ensuring consistent audience availability—schedule posts during peak hours (evenings in your timezone) for maximum views.
Unique visitors hit 778.6 million in September 2025, down 3.15% YoY but with record downloads. Reddit users in r/dataisbeautiful analyze this, noting AI features like Grok drive retention; query Grok for post ideas to stay relevant.
Also read about: Twitter Revenue And Usage Statistics
Age, Gender, and Who Dominates the Feed
X skews male at 63.7% (up from 60.9%), with females at 36.3%, a 2:1 ratio that influences content—tech, politics, and sports thrive, but lifestyle creators succeed by targeting underserved women.
Age-wise, 37.5% are 25-34, 32.1% 18-24, and 21.1% 35-49; only 2.4% under 18 and 7.3% over 50. This young adult focus makes X perfect for career networking or trendspotting.
U.S. teens drop to 17% usage from 33% a decade ago, overtaken by TikTok (63%). Yet, X gains among professionals—41.7% users also on LinkedIn. For parents or educators, supervise teen accounts; for marketers, tailor Gen Z content with memes and polls.
Age distribution table:
| Age Group | Share of Users (%) | Key Traits | Usage Tip |
| 13-17 | 2.4 | Limited access | Educational threads |
| 18-24 | 32.1 | Trend followers | Viral challenges |
| 25-34 | 37.5 | Professionals | Networking events in Spaces |
| 35-49 | 21.1 | Decision-makers | B2B insights |
| 50+ | 7.3 | News consumers | In-depth analysis |
Gender shift table:
| Gender | 2025 (%) | Previous (%) | Change (%) |
| Male | 63.7 | 60.9 | +2.8 |
| Female | 36.3 | 39.1 | -2.8 |
Quora threads query gender strategies; female creators recommend collaborating in women-focused Spaces to build communities and counter bias.
Also read about: YouTube Revenue And Usage Statistics
X Users by Country:
The U.S. leads with 103.96 million users (21.78% of total), generating over 50% revenue despite 17% user share. Japan follows at 70.92 million, loving anime and tech discussions.
Indonesia (25.16 million), India (24.09 million), and the U.K. (22.87 million) round top five. Emerging markets like Brazil (15.96 million) and Turkey (19.73 million) grow fast.
For global users, this means timezone-aware posting—U.S. peaks evenings EST, Japan mornings JST. Indian users on Quora ask about local trends; leverage Hindi threads for 24 million reach.
Top countries table:
| Rank | Country | Users (Millions) | % of Traffic | Dominant Content |
| 1 | United States | 103.96 | 21.95 | Politics, entertainment |
| 2 | Japan | 70.92 | 13.87 | Tech, pop culture |
| 3 | Indonesia | 25.16 | N/A | Local news |
| 4 | India | 24.09 | 7.29 | Cricket, Bollywood |
| 5 | United Kingdom | 22.87 | 4.76 | Sports, finance |
| 6 | Germany | 21.63 | N/A | Business |
| 7 | Turkey | 19.73 | 4.60 | Politics |
Cross-promote with regional hashtags to expand internationally without ads.
Reasons People Use X
59.7% use X for news, topping all platforms, followed by 38.1% for brands and 35.7% entertainment. 28.3% share media, 19.4% message. This mix lets you multitask—follow journalists for updates, brands for deals (54% more likely to buy new products).
82% seek entertainment; host Spaces for fun debates to grow followers. 46% better understand events, 30% gain political awareness. Reddit’s r/AskReddit discusses news reliability; fact-check with Grok to build trust.
Reasons table:
| Reason | % Agreeing | Benefit for You |
| News | 59.7 | Real-time alerts |
| Follow brands | 38.1 | Exclusive discounts |
| Entertainment | 35.7 | Viral memes, videos |
| Photo/video sharing | 28.3 | Portfolio building |
| Messaging | 19.4 | Quick DM networking |
16% research brands; review products for affiliate earnings.
X Revenue: How the Platform Makes Money and Shares It
X earned $2.5 billion in 2024, down from $2.9 billion, but 2025 projections rise with xAI synergies. U.S. contributed $1.3 billion, international $1.2 billion. Subscriptions, ads, and creator shares drive growth.
Net income reached +$942.37 million in 2024. For creators, ad revenue sharing pays top users thousands monthly—post engaging content consistently.
Revenue by year table:
| Year | Total Revenue ($ Billion) | U.S. ($ Billion) | International ($ Billion) |
| 2024 | 2.5 | 1.3 | 1.2 |
| 2023 | 2.9 | 1.6 | 1.4 |
| 2022 | 4.4 | 2.4 | 2.0 |
| 2021 | 5.0 | 2.8 | 2.2 |
Commerce partnerships coming; sell via X soon.
User Habits and Engagement: Maximizing Your Time on X
Users spend 28-34 minutes daily, opening app 42.6% of days. 10% power users post 92% content, averaging 157/month vs. 1 for averages. Post frequently to join them.
Traffic: 3.6-4.413 billion monthly visits. 99.9% use other platforms; cross-post from Instagram (88.1% overlap).
Engagement table:
| Metric | Value | Tip |
| Avg. Session | 16 min 13 sec | Thread series for retention |
| Daily Opens | 42.6% | Notifications for consistency |
| Power User Posts | 157/month | Schedule with tools |
67% B2B marketers use X; share expertise for leads.
Most Followed Accounts: Inspiration for Growth
Elon Musk leads with 225.5 million, posting 84,000+ times. Obama (130.6M), Ronaldo (115.7M) follow.
Top 10 table:
| Rank | Account | Followers (Millions) | Posts |
| 1 | Elon Musk | 225.5 | 84,000+ |
| 2 | Barack Obama | 130.6 | 17,000+ |
| 3 | Cristiano Ronaldo | 115.7 | 4,000+ |
| 4 | Narendra Modi | 109 | N/A |
| 5 | Justin Bieber | 108.8 | 31,000+ |
| 6 | Donald Trump | 108.8 | 59,000+ |
| 7 | Rihanna | 107.5 | 10,000+ |
| 8 | Katy Perry | 104.3 | 12,000+ |
| 9 | Taylor Swift | 93.6 | 800+ |
| 10 | NASA | 87.8 | 73,000+ |
Engage with them via replies for exposure.
Traffic and Sources: Driving Visits to Your Profile
X.com gets 4.413 billion visits, down 1.09% monthly. U.S. 21.95%, Japan 13.87%. Keywords: “Twitter” (6.02%), “X” (4.01%).
Country traffic table:
| Country | % Share |
| United States | 21.95 |
| Japan | 13.87 |
| Brazil | 4.95 |
| United Kingdom | 4.76 |
| Turkey | 4.60 |
Use trending keywords in bios for discoverability.
Layoffs and Workforce: Behind-the-Scenes Efficiency
Musk cut over 6,000 employees since 2022, leaving ~1,500. February 2023 saw 200 more. This streamlines operations, funding features like video calls.
For users, fewer staff means rely on Grok for support—query for quick fixes.
Takeover and Rebranding Timeline: Key Milestones
Elon started shares January 2022, offered $43B April, closed October 27, 2022. Rebranded July 2023; xAI acquired March 2025 for $33B.
Timeline highlights benefit context—post about anniversaries for engagement.
General Facts and Marketing Power
Market cap $41.09B. 40% buy after seeing products. Ads viewed 26% longer. 30% want more brand X use.
Spaces boost sales 3% per 10% discussion increase—host weekly.
Latest from Quora and Reddit: Fresh 2025 Insights
Quora: “How to get verified 2025?” Subscribe Premium+, link phone, wait 7 days. India users note Aadhaar integration eases.
Reddit r/Twitter: Grok beats Google for news summaries; use for thread research. r/xAI discusses PYUSD payments coming—earn via crypto tips. Bot purges improve feeds; report suspects. App shutdown rumors false—web strong.
X posts highlight Grok 4 access via Premium for advanced queries.
FAQs About X Statistics
1. How can I increase my followers on X in 2025 without paying for ads?
Post consistently with valuable threads, use relevant hashtags, engage with larger accounts, and host or join Spaces. Collaborate with others and analyze your best posting times using X Premium. Visuals like polls or images boost engagement and follower growth.
2. What are the best ways to monetize content on X as a creator in 2025?
Enable ad revenue sharing (5M impressions in 3 months), offer paid subscriptions, host ticketed Spaces, sell products, and accept tips. Consistent, niche content builds loyal audiences and recurring income.
3. Is X still reliable for breaking news in 2025, and how do I avoid misinformation?
Yes. Follow verified accounts, enable Community Notes, and use Grok AI to verify info quickly. Curate your feed and avoid unreliable sources to stay well-informed.
4. How does X Premium benefit everyday users in 2025, and is it worth the cost?
X Premium offers editing, longer videos, post visibility, Grok access, and ad-free replies. At $8/month, it’s worth it for regular users or creators aiming to grow and engage more.
5. What new features from xAI’s acquisition should I use on X in 2025 for better productivity?
Use Grok AI for summaries, post ideas, and research. Premium+ unlocks deeper tools like content calendars and AI video creation, helping streamline your social strategy.
Conclusion:
X in 2025 remains a fast and influential platform where millions share news, build communities, and grow their brands.
With 586 million monthly users, powerful AI tools like Grok, and expanding ways to earn money, the platform offers real opportunities for creators, businesses, and everyday users.
If you post consistently, engage with others, and use the new features wisely, you can increase your visibility, stay informed, and reach your goals.
