Amazon continues to dominate in 2025, with its massive influence across e-commerce, cloud computing, and digital services.
As of 2025, Amazon holds 37.6% of the U.S. e-commerce market, generates $167.7 billion in Q2 revenue, and serves over 310 million active users globally.
The platform, with its 2.56 billion monthly visits, offers countless opportunities for shoppers and sellers alike.
From global sales to expanding advertising services, Amazon continues to shape online shopping, making it an essential part of everyday life.
This guide delves into key statistics, growth trends, and strategies for maximizing Amazon’s platform, whether you’re a buyer looking for deals or a seller hoping to expand your reach.
Amazon’s Dominance: Traffic and Growth Insights
Amazon attracts more than 310 million active users in 2025, with the U.S. accounting for the largest portion—255 million users, which represents 82% of its customer base.
The platform receives 2.56 billion visits monthly, making it one of the most visited websites globally, with mobile users accounting for 59.52% of the traffic.
These numbers highlight the scale and reach of Amazon, giving sellers access to a broad audience and shoppers the opportunity to find the best deals.
Traffic comes mainly from direct visits (67.09%) and organic Google searches (14.6%), which show Amazon’s powerful SEO presence. The average user spends 11 minutes 33 seconds per session, browsing about 6.59 pages.
Sellers can leverage this data by optimizing product listings with high-quality images and detailed descriptions, which increase conversions by 15%.
Additionally, shoppers can use the Amazon app, downloaded 60 million times by May 2025, to track prices and save up to 20% by finding real-time deals.
Also read about: Best Amazon Product Research Tools 2025
Diverse Shopper Demographics: Amazon’s Wide Appeal
Amazon’s user base is diverse, with a nearly even gender split—51% male and 49% female.
The 25-34 age group is the largest, while Gen Z’s 11% share of Prime households is growing, fueled by product trends seen on platforms like TikTok.
In 2025, TikTok-driven purchases such as the Stanley Cup are expected to generate millions.
Older users, aged 55+, appreciate Amazon’s easy returns, with 44% citing it as a top reason for shopping, especially when buying electronics.
Shoppers are drawn to several product categories, with electronics (44%), clothing and shoes (43%), and home goods (39%) leading the pack.
Sellers can target these demographics by offering products in high-demand categories like electronics or home goods, which see increased sales, especially during holiday seasons or promotions.
Also read about: Best Amazon Keyword Tools In 2025
Amazon’s Global Reach: From U.S. Powerhouse to International Markets
The U.S. remains Amazon’s core market, accounting for 83.12% of its traffic and over 2.13 billion visits per month.
However, international growth is also significant, especially in countries like India (1.91% of traffic), Brazil (0.79%), and Canada (0.86%).
The 2025 launch of Amazon’s Ireland store further expands its reach.
By listing products on international marketplaces like Amazon.de and Amazon.co.uk, sellers can tap into thriving markets in Germany and the UK, generating billions in revenue.
Emerging markets like India are seeing a mobile-first surge, with 69.64% of traffic coming from mobile devices.
Sellers should optimize their listings for mobile users, especially since many shoppers in these regions rely on smartphones for browsing and purchasing.
Revenue Insights: Amazon’s $670 Billion Engine
In Q2 2025, Amazon’s revenue reached $167.7 billion, marking a 13% year-over-year growth, with total sales for the trailing twelve months surpassing $670 billion.
North America continues to be Amazon’s biggest revenue driver, contributing 60% of total sales. AWS, the company’s cloud division, is also growing rapidly, with a 17.5% increase in Q2 2025, generating $30.9 billion.
Advertising services are a key growth area, with a 23% increase, bringing in $15.7 billion in Q2 2025.
This surge in ad revenue shows that businesses can capitalize on Amazon’s vast user base by running Sponsored Ads, which offer a significantly higher return on investment than traditional marketing methods.
Also read about: List of 10 Best Amazon Seller Tools 2025
Prime Members: The Power Behind Amazon’s Sales
Amazon Prime continues to grow, reaching 250 million global members in 2025, with 185 million in the U.S.
Prime members spend twice as much as non-members, driving a large portion of Amazon’s sales. In 2025, Prime Day generated $24.1 billion in sales, with mobile shoppers accounting for 53.2% of that total.
Prime members also enjoy exclusive benefits, such as two-day free shipping and access to Prime Video.
Selling on Amazon: The Ecosystem for Entrepreneurs
Amazon hosts over 9.7 million registered sellers, with 1.9 million active sellers making up 60% of total sales. California and Florida lead in the number of sellers, with 77,000 and 56,000, respectively.
Many sellers use Amazon’s Fulfillment by Amazon (FBA) program, which helps streamline logistics and increase margins by 30-50%.
In addition, AI-driven tools like Listing Builder help sellers optimize product listings, reducing setup time by 40% and boosting clicks by 34%.
Prime Day and Seasonal Events: Record-Breaking Sales Opportunities
Prime Day 2025 brought in $24.1 billion in sales, a 30.3% increase from the previous year. During major sales events like Black Friday, Amazon also sees a significant spike in sales, with Italy reporting a 476% increase in sales during the event.
Sellers can maximize profits by offering discounts on high-demand products and leveraging influencer marketing, which has proven to boost sales by nearly 20%.
AWS and Amazon Advertising: High-Growth Engines
AWS continues to grow rapidly, generating $30.9 billion in Q2 2025, up 17.5% from the previous year. AWS supports millions of businesses with scalable cloud solutions, reducing infrastructure costs by 25%.
Meanwhile, Amazon’s advertising division continues to perform well, with a 23% increase in revenue. Sellers can use Amazon’s Sponsored Ads to drive sales, with a cost-per-click (CPC) of $0.98 and an ACoS of 28.97%.
Sustainability and Innovation: Shaping Amazon’s Future
Amazon is committed to sustainability, investing in renewable energy and aiming to achieve net-zero carbon emissions by 2040.
The company is also focused on AI-driven innovations, such as the Rufus AI tool, which helps improve product recommendations by 20%.
In 2025, Amazon continues to invest in robotic fulfillment, ensuring faster delivery times and improved efficiency.
FAQs About Amazon Statistics
1. How do Amazon statistics 2025’s 310 million active users benefit small sellers launching new products?
Small sellers benefit by accessing a vast, engaged audience, where 60% of sales come from third-party sellers. Using FBA and AI-optimized listings can boost visibility and conversions by 34%.
2. What advantages do shoppers gain from Amazon Prime’s 250 million members in 2025 for cost savings?
Shoppers enjoy free two-day shipping and exclusive discounts, including during Prime Day, saving up to 40% on products.
3. How can businesses leverage AWS’s $30.9 billion Q2 2025 revenue for operational efficiency?
AWS offers scalable cloud hosting solutions, reducing infrastructure costs by 25%, and supporting seamless app deployments for businesses.
4. Why do Reddit and Quora communities emphasize Amazon’s 60 million app downloads in 2025 for shopping strategies?
The Amazon app’s AI-driven recommendations and price tracking help users save 20% on purchases, especially during major sales events like Prime Day.
5. How do Amazon statistics 2025’s sustainability efforts influence eco-conscious consumer choices?
Amazon’s commitment to renewable energy and carbon-neutral goals inspires eco-conscious shoppers to choose products with lower emissions, aligning with their values.
Also Read:
- TikTok Users Statistics
- Facebook Users Statistics
- Android Usage Statistics
- Link Building Statistics
- Mobile Marketing Statistics
Conclusion
In 2025, Amazon remains a global e-commerce powerhouse, with a market share of 37.6%, $670 billion in revenue, and over 310 million active users.
Whether you’re a shopper looking for the best deals, a seller aiming to scale, or a business seeking to leverage AWS and advertising services, Amazon offers a wealth of opportunities.
By tapping into its massive reach, sophisticated tools, and vast product selection, you can thrive in the evolving world of online commerce.
Source: Statista, About Amazon
