When you’re looking to improve your website, it’s important to consider all of the different ways you can make upgrades. One option that can be especially helpful is to add Amazon Enhanced Brand Content.
This guide will tell you everything you need to know about this type of content and how it can benefit your business
As an ecommerce business, it’s important to make the most of Amazon Enhanced Brand Content (EBC). In this article, we’ll explain what EBC is, and how you can use it to improve your product listings.
Amazon Enhanced Brand Content (EBC) is a feature that allows brands to add additional images, videos, and text to their product pages. EBC is available for select product categories, and brands must apply to be eligible.
EBC can help brands tell their story and provide shoppers with additional information about their products. In addition, EBC can improve a product’s search ranking and conversion rate.
When a shopper clicks on a product with EBC, they’ll see the brand’s additional content. This content can include images, videos, and text that tell the brand’s story and provide more information about the product.
If you’re interested in adding EBC to your product pages, you’ll need to apply for the program. Amazon will review your application and determine if your products are eligible for EBC.
What is Enhanced Brand Content on Amazon?
Amazon’s Enhanced Brand Content (EBC) function enables brand owners to add graphically rich material to the product detail pages of their branded ASINs. This material may contain improved photos, word placements, comparison tables, and marketing content.
It is intended to assist companies in better displaying their items and telling their brand stories, hence enhancing the shopping experience for customers and perhaps raising conversion rates. EBC is available to Amazon Brand Registry merchants and vendors that have direct selling agreements with Amazon.
Amazon EBC, A+, and A++ content – All you need to know
As an Amazon seller, it’s important to know about the different types of content that are available to you. In this article, we’ll take a look at three of the most popular content options: Amazon EBC, A+, and A++.
Amazon EBC (Enhanced Brand Content) is a great way to showcase your brand and product. EBC allows you to add videos, images, and text to your product page, which can help improve your conversion rate.
A+ content is similar to EBC, but it’s designed for products that are already selling well. A+ content can help you drive even more sales by giving potential customers more information about your product.
A++ content is the highest level of content available on Amazon. It is usually only available to top-selling products and can include 360-degree images, video, and interactive elements.
If you’re looking to add more content to your product page, Amazon EBC, A+, and A++ are all great options.
Differences between A+ content and A++ content
| Aspect | A+ Content | A++ Content |
|---|---|---|
| Research Quality | Thoroughly researched and well-sourced. | Incorporates original research or data, setting new standards. |
| Writing Quality | Well-written and generally error-free. | Exceptionally well-written, virtually flawless prose. |
| Engagement | Engaging and informative, meets high standards. | Captivating and enlightening, achieves exceptional reader engagement. |
| Overall Quality Standard | Represents high-quality content. | Represents the pinnacle of content excellence. |
How much does Amazon Enhanced Brand Content cost?
If you’re selling products on Amazon, you may be wondering how much Amazon Enhanced Brand Content costs. Enhanced Brand Content is a feature that allows sellers to add additional product information and images to their product pages.
This can help improve your chances of getting your products noticed by potential buyers, and can also help you stand out from the competition.
So, how much does Amazon Enhanced Brand Content cost? There is no set price for this feature – it depends on a number of factors, including the size of your product page and the number of images and videos you wish to add.
However, you can expect to pay around $0.01 per character for text content, and around $0.15 per image or video.
Overall, Amazon Enhanced Brand Content can be a great way to improve your product pages and increase your chances of making a sale. However, it’s important to keep in mind that the cost of this feature can vary depending on your individual needs.
Be sure to work with a qualified Amazon services provider to get an accurate estimate of the cost for your specific needs.
Steps to add EBC on Amazon
To include Enhanced Brand Content (EBC) on Amazon, follow these steps:
1) Enrol in the Amazon Brand Registry:
To have access to EBC, you must first enlist in the Amazon Brand Registry. If you are not already enrolled, you may apply through the Amazon Brand Registry website.
2) Log into Seller Central:
Go to Seller Central (sellercentral.amazon.com) and enter your login information.
3) Navigate to Enhanced Brand Content.
Once logged in, mouse over the “Advertising” tab and choose “Enhanced Brand Content” from the dropdown menu.
4) Choose ASINs to Enhance:
Choose the ASINs (Amazon Standard Identification Numbers) for which you want to create enhanced content. You can select individual ASINs or use bulk upload options for multiple ASINs.
5) Create your EBC Content:
Amazon provides templates and modules to help you create your enhanced content. You can add images, formatted text, comparison charts, and other visual elements to showcase your brand and product features effectively.
6) Preview and submit for approval.
After you’ve created your EBC content, see how it will appear on the product detail page. Make sure everything appears right and follows Amazon’s rules.
Submit your EBC material to Amazon for assessment and approval. The approval procedure normally lasts a few days.
7) Monitor performance:
Once authorised, you may track the success of your improved content using Seller Central. Amazon tracks analytics, including traffic, conversion rates, and revenues attributed to EBC.
8) Optimise and update.
Regularly optimise and update your EBC content depending on performance indicators to match new product features or marketing messages.
Dos and Don’ts of Amazon Enhanced Brand Content Design
If you want to improve your brand’s presence on Amazon, Enhanced Brand Content (EBC) is a great way to do it. EBC allows brands to add additional images, videos, and text to their product pages, giving shoppers a more immersive experience and a better sense of what your brand is all about.
However, simply adding EBC to your product pages is not enough to guarantee success. In order to make the most of this powerful tool, you need to put some thought into your design. With that in mind, here are some dos and don’ts of Amazon EBC design:
| Do | Don’t |
|---|---|
| Make it visually appealing | Overdo it |
| Use high-quality images and videos, and ensure they are logically placed. | Too much information or images can overwhelm shoppers. |
| Keep it relevant | Ignore your product page |
| Ensure content is pertinent to your product and target audience. | Treat EBC as a replacement for your product page. |
| Use keywords wisely | Make it all about you |
| Integrate keywords naturally and informatively. | Focus solely on self-promotion. |
Benefits of Enhanced Brand Content
As a business owner, you know that your brand is more than just your logo and company name. Your brand is the total package of everything your company represents, from the products and services you offer to the way you communicate with your customers.
And enhancing your brand content can have a big impact on how customers perceive your business.
There are many benefits to enhancing your brand content, including:
- Improving customer perception of your brand
- Increasing customer engagement with your brand
- Boosting brand awareness and reach
- Generating more leads and sales
- Building trust and credibility with your target audience
- Differentiating your brand from the competition
- Creating a more positive brand association in the minds of customers
If you’re looking for ways to improve your brand content, consider working with a professional content marketing agency. They can help you create high-quality, engaging content that will reach your target audience and help improve your bottom line.
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Conclusion- Amazon Enhanced Brand Content 2024
Amazon’s Enhanced Brand Content (EBC) is an effective way to improve your product listing on the site. It allows you to add more images, videos, and text to give potential customers a better idea of what your product is and how it works.
The program has been around for a few years now, but there are still some things sellers don’t know about it.
Delivering the right content to your customers is essential, and with Amazon Enhanced Brand Content (EBC), you can give them the information they need to make informed decisions.
