In the competitive world of Amazon selling, gathering and managing customer feedback is crucial to improving product visibility, enhancing buyer trust, and boosting sales.
Amazon Feedback Software tools help sellers automate requesting, tracking, and analyzing product and seller reviews. This comprehensive guide introduces the 5 top Amazon feedback software tools in 2025, outlining why each is valuable for your Amazon business.
Amazon Feedback Software Tools Comparison Overview
| Tool | Best For | Starting Price | Free Trial | Key Features |
|---|---|---|---|---|
| FeedbackWhiz | Automation & Analytics | $19.99/month | Yes | Templates, analytics, automations |
| Feedback Genius | Email personalization | $49/month | 30 days | A/B testing, real-time alerts |
| Helium 10 | Integrated seller tools | $39/month | Yes | Automation, analytics, suite |
| AMZFinder | Beginners, ASIN tracking | Free/$19/$29.99 | Yes (limited) | Feedback & review modules |
| FeedbackFive | Multi-marketplace support | $9.99/month | Yes (limited) | “Request a review”, ASIN alerts |
Why Amazon Feedback Software Matters
With millions of daily transactions on Amazon, direct communication with buyers is often limited. However, customer feedback is vital to:
- Build social proof and product credibility
- Identify quality or service issues quickly
- Increase positive review volume and reduce negative reviews
- Comply with Amazon’s messaging policies while nurturing buyers
- Automate follow-ups to save time and scale communication
Amazon discourages incentivized reviews but encourages timely, respectful feedback requests. These software tools streamline that process while avoiding aggressive or spammy messaging.
5 Amazon Feedback Software Tools in 2025
1. FeedbackWhiz
Amazon customers are notoriously fickle. They may be impressed by your product when they first receive it, but if they don’t hear from you thereafter, they may very well forget about you entirely.
This is where FeedbackWhiz comes in. FeedbackWhiz is the most recommended email follow-up or autoresponder for Amazon sellers.
It’s quick and easy to use, and its templates help you stay in touch with your customers without seeming overly intrusive.
Best of all, the FeedbackWhiz analytics platform gets better the longer you use it, giving you invaluable insight into your customer base. So if you’re serious about selling on Amazon, you need FeedbackWhiz.
Pros:
- Easy automated email follow-ups
- Customizable, brand-friendly templates
- Robust analytics that improve with use
Cons:
- Limited advanced reporting on basic plans
Pricing:
Starts at $19.99/month for core automation and scales with usage.
2. Feedback Genius
Feedback Genius is a powerful tool brought to you by SellerLabs, a go-to for many Amazon sellers. It allows you to take control of your Amazon reviews and automate the process with ease.
With Feedback Genius, you can build your brand and improve customer relations using the proven and tested email templates provided.
This is an essential tool for all Amazon sellers because it allows you to gather feedback in real-time, so you can improve your product or service quickly and efficiently.
I highly recommend Feedback Genius to all Amazon sellers who are looking to improve their business. Thanks!
Pros:
- Automated emails with attachments/custom branding
- Review/feedback request automation
- Custom notifications for new comments
- Up to 30-day free trial
Cons:
- Interface can be less intuitive for new users
- Higher-tier plans required for dedicated support
Pricing:
Starts at $49/month, scales to $799 based on sales volume.
3. Helium 10
When selling oPros:
- Fully customizable message flows
- Works alongside product research and analytics
- Reduces manual review requests
Cons:
- Higher cost if purchasing entire Helium 10 suite
- Most features require mid-to-high tier plans
Pricing:
Starts at $39/month as part of the Helium 10 Starter.
4. AMZFinder
Amazon is a tough nut to crack. In order to be successful in the world’s largest marketplace, you need to have a deep understanding of how it works.
This can be difficult for newcomers, which is why AMZFinder is such a valuable tool. AMZFinder is dedicated to helping Amazon sellers track reviews and feedback on multiple marketplaces.
With this information at your fingertips, you can make adjustments to your listing and pricing in order to boost sales and profits.
Additionally, the AMZFinder suite of tools can help you with a variety of other tasks, such as monitoring changes in the Amazon algorithm and keeping an eye on your competition. No matter your level of experience, AMZFinder can help you achieve success on Amazon.
Pros:
- Dashboard designed for beginners
- Tracks reviews/feedback across multiple ASINs
- Invoice generation for EU sellers
Cons:
- Top plans can be expensive for super sellers
- Some features split across “Feedback” and “Review” modules
Pricing:
Feedback requests: Free tier (500/month), $19/month and up for higher volume
Review management: $29.99/month for 50 ASINs, scalable to $169.99/month.
5. Feedback Five
FeedbackFive is an Amazon feedback tool that has been helping small and big Amazon sellers for years. The product comes from eComEngine and it takes buyer-seller messaging to another level.
There are also options to build your Amazon seller business while staying competitive with the ever-changing rules and regulations from Amazon.
FeedbackFive supports up to 17 Amazon marketplaces, making it a versatile tool for global sellers. Automation is one of the key features in the FeedbackFive package, allowing sellers to save time and focus on other aspects of their business.
With its robust feature set and excellent customer support, FeedbackFive is an excellent choice for any Amazon seller looking to increase feedback and improve their business.
Pros:
- Full automation for feedback/review requests
- Real-time SMS/email alerts for new reviews
- Strong analytics on campaigns
- Supports 17 Amazon marketplaces
Cons:
- Basic UI; fewer customization options for Amazon’s default review request
- Higher cost as campaigns scale
Pricing:
Free for 50 emails, paid plans start at $9.99/month (review management at $9.99 for 50 ASINs).
Choosing the Right Amazon Feedback Software Tool
When selecting feedback software, consider:
- Your marketplace coverage needs
- Level of automation and customization desired
- Integration with other seller tools (inventory, PPC, analytics)
- Budget and pricing model (monthly fees based on volume)
- Ease of setup and learning curve
- Customer support availability
Pros and Cons of Using Amazon Feedback Software Tool
Pros
- Automation saves hours of manual email outreach
- More feedback helps boost search rankings & Buy Box eligibility
- Real-time alerts help address negative reviews quickly
- Efficient multi-ASIN and multi-marketplace management
Cons
- Paid plans needed for full features, high volume
- Some tools may require onboarding time
- UI/UX differences—compare trials before buying
FAQs: Best Amazon Feedback Software Tools 2025
Is Amazon feedback software safe to use?
Yes, reputable tools follow Amazon’s API guidelines and Terms of Service for automated messaging.
Can feedback software boost organic Amazon sales?
Yes. More positive reviews and feedback improve trust and increase Buy Box chances, which naturally drive sales.
Do I need technical skills for these tools?
Most platforms have user-friendly dashboards, but some integration (like custom domains or analytics) may require basic know-how.
Can I get a free trial before payment?
Nearly every major Amazon feedback software provides a free trial or free tier to test basic functionality.
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Conclusion: Amazon Feedback Software Tools 2025
Amazon Feedback Software Tools are a valuable way to get customer feedback and improve the customer experience.
By using these tools, you can obtain feedback about your products and services and use it to make necessary changes. Additionally, you can use the data collected from customers to create targeted marketing campaigns that improve sales.
Have you tried using Amazon Feedback Software Tools? If not, now is the time! Let us know in the comments below!
