Last Updated on: May 22, 2024 by Harshit Baluja | Fact Checked
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Amazon is a huge marketplace with a lot of potential for sellers, but it can also be overwhelming. There are millions of products available for sale, and it can be hard to know where to start. Helium 10 can help.
Viral Launch is a powerful suite of tools designed to help Amazon sellers find success. The platform offers a variety of features, including product research, keyword optimization, and listing management.
Features
Product Research
Analytics
Keyword Research
Listing Optimization
Product Research
Competitor Tracking
Keyword Research
Advertising & PPC
Pros/Advantages
Allows competitors to spy on
Hijacking and Product Monitoring Alerts
Comes with 13 powerful Tools for Amazon Seller
Many learning tools for beginners are included
Accuracy of estimates and forecasts
Detailed analysis of product variations
Cons
Beginners may find the tool difficult to use.
Some applications and extensions are a bit expensive.
Ease of Use
Helium 10 is super easy to use. It's user-friendly, making navigating and finding what I need a breeze.
Viral Launch is pretty simple to use. It guides you well, so finding and using its features for my business was simple.
Value For Money
Helium 10 is a great deal. It has many useful tools that really help my business grow.
Viral Launch gives good value for the money. It's affordable and really helps boost my sales.
Customer Support
Helium 10's customer support is awesome. They're really helpful and quick to solve any problems I have.
Viral Launch's customer support is good. They answer fast and help fix my issues nicely.
Deciding between Helium 10 and Viral Launch for my Amazon business was like choosing between chocolate and vanilla ice cream – both are great, but which one suits my taste?
I needed a tool to help me find hot products and boost my sales. So, I dived into the world of Helium 10 and Viral Launch, testing them to see which one could really make my Amazon store shine.
It’s all about finding the right fit for your business, whether you’re looking for the best keywords or diving deep into market analysis. Join me as I share my journey, making this tricky choice a bit easier for you.
Bottom Line Upfront:
After trying out both Helium 10 and Viral Launch for my Amazon store, I’ve got to say, Helium 10 stands out as the clear winner for me.
From my personal experience, Helium 10’s tools just hit the mark better in boosting my product rankings and finding those hidden gem keywords.
It felt like Helium 10 was always a step ahead, offering me more insights and helping me make smarter decisions for my business.
Their features were more intuitive, and I found myself relying on them more to navigate the competitive Amazon marketplace.
The data accuracy and comprehensive tools, like keyword research and profit analysis, were game-changers.
I highly recommend Helium 10 if you’re serious about taking your Amazon game to the next level. It’s not just a tool; it’s like having a secret weapon for your online business.
Extensive data on market trends and product tracking
Focused on finding profitable products quickly
Keyword Research
Comprehensive keyword tools with historical data
Effective keyword discovery and optimization tools
Listing Optimization
Advanced listing optimization with SEO suggestions
Listing builder with keyword suggestions
Pricing Plans
Free, Platinum ($97/month), Diamond ($197/month)
Essentials ($69/month), Pro ($99/month)
Market Analysis
In-depth market and competitor analysis
Basic market trends and competitor data
Inventory Management
Detailed inventory management features
Basic inventory management tools
PPC Management
Robust PPC toolset for campaign optimization
Simple PPC campaign tools
Usability
User-friendly interface with extensive resources
Straightforward, easy-to-navigate interface
Customer Support
Comprehensive support via chat, email, and resources
Email and chat support with good responsiveness
User Reviews
Highly positive, especially for data accuracy
Generally positive with praise for ease of use
What is Helium 10?
Amazon is a huge marketplace with great potential for sellers, but it can also be overwhelming. Millions of products are available for sale, and it can be hard to know where to start. Helium 10 can help.
It’s a suite of Amazon software tools to help you find your store’s best, most profitable product ideas. In addition to all of the research tools you need to find the right products, Helium 10 also offers listing optimization tools, tracking tools, and supplier resources.
It can also help you make sense of your profit reports and protect your interests against scammers.
Benefits of Helium 10
Our free plan is the perfect way to start using our user-friendly tools. You’ll easily be able to research products and organize data.
Our Chrome extension provides valuable insights while you browse Amazon and allows for competitor research.
With our a-la-carte plan, you can pick your favorite features and only pay for what you use. If you ever need help, our help center allows you to submit support tickets and troubleshoot your issues.
When selling on Amazon, success can often come down to the details. Fortunately, Helium 10 provides all the tools you need to optimize every process step.
Helium 10 gives you the insights and information to make your listings sing, from keyword research and optimization to rank tracking and reviewing your competition.
Because they offer a wide range of plans to suit any budget, you can be sure you’re getting the most bang for your buck. So, if you’re serious about selling on Amazon, be sure to give Helium 10 a try.
Pros & Cons Of Helium 10
Pros
Cons
User-friendly and widely used Amazon Tool
The free plan is limited in scope
Right Tools Needed for Amazon
It has no Amazon PPC Manager
You can create a plan for your business for free
It comes with some really useful extensions.
Great learning tutorials
Excellent product and keyword search tools
What is a Viral Launch?
Viral Launch is a powerful suite of tools designed to help Amazon sellers find success. The platform offers a variety of features, including product research, keyword optimization, and listing management.
Viral Launch also provides users access to a community of experienced Amazon sellers. This community can provide support and advice on various topics, from product selection to marketing strategies.
In addition, Viral Launch offers a money-back guarantee, so users can try the platform risk-free.
A Viral Launch is a tool every Amazon seller needs in their arsenal.
Its user-friendly software makes it easy to find profitable products to sell, and the free split testing software, Listing Dojo, helps you optimize all areas of your product listings.
Real-time PPC data enables you to make informed decisions about your PPC listings, and the clear dashboard enables you to see exactly how your business is doing.
How Viral Launch Works?
Viral Launch’s product discovery tool is a game-changer for anyone looking to sell on Amazon. With its unique filter combinations, you can easily find profitable, untapped niche markets.
The data you are provided with is highly accurate and updated in real-time, so you can always be confident that you are making the best decisions for your business.
Viral Launch’s product discovery tool is essential for any seller looking to take their business to the next level.
Pros & Cons of Viral Launch:
Pros
Cons
It has user-friendly software, which also provides easy navigation.
Packages can’t be customized according to your own will.
They offer free trials for their plans.
There are no refunds available.
It provides a more analytical approach to information regarding the products and sellers.
It allows you to pick the desired features, and you can easily contact any manufacturer.
Real-time data analysis makes the whole business much more fun and provides various strategies to improve business.
PPC Automation Tools
Viral Launch vs Helium 10 for PPC Automation:
Viral Launch offers a tool called Kinetic, which fully automates your ad campaigns.
You can set up custom rules to automatically adjust your ads, helping you focus on the keywords that bring in sales and avoid spending on what doesn’t work.
It also includes keyword research and tracking, showing you where your sales come from.
Helium 10 has a tool named ADS that helps manage your PPC campaigns but doesn’t automate them. It gives you visual insights and data on how your ads are performing and helps you find new keywords that could lead to sales.
This tool is more about managing rather than automating your PPC efforts.
Comparative Summary:
Kinetic by Viral Launch is a more suitable tool for fully automating your PPC campaigns with custom rules and detailed insights.
ADS by Helium 10 is the go-to tool for those who prefer to manually manage their PPC campaigns with visual data and performance charts.
Product Research Tools
Helium 10 and Viral Launch both offer effective tools for product research.
Helium 10 provides a Chrome extension called Xray that allows you to research products directly on Amazon. It helps you understand the competition in a category to make better decisions.
Another Helium 10 tool, Black Box, offers a detailed way to search for products by setting various parameters such as monthly revenue, review count, and more. It’s useful for finding products in specific categories with less competition.
Key Points:
Both Xray and Black Box from Helium 10 are great for digging deep into market research on Amazon, helping you identify competitive categories and potential products to sell.
This simplified version breaks down the main differences and functionalities of PPC automation and product research tools offered by Viral Launch and Helium 10, making it easier to understand their uses and advantages.
Keyword Research
Helium 10 Keyword Research
Helium 10 provides a comprehensive suite of tools designed to help sellers discover and optimize keywords with precision. Key components include:
Magnet: Helium 10’s Magnet tool is a powerful keyword aggregator that pulls in a vast number of relevant keywords based on your initial input. This tool helps you uncover hidden keywords that might not be immediately obvious but can drive significant traffic.
Cerebro: Cerebro is more about spying on your competition. You input a product ASIN (Amazon Standard Identification Number), and it shows you what keywords your competitors are ranking for, giving you insights into their strategy and the potential to capitalize on overlooked keywords.
Misspellinator: This tool identifies common misspellings for your keywords. Including these in your listings can help you capture traffic from customer typos, a clever tactic often overlooked.
Benefits: Helium 10’s keyword tools are detailed and data-rich, ideal for sellers who base their strategies on deep data analysis. It offers historical search volume and trend data, allowing for more informed decisions about which keywords will be effective over time.
Viral Launch Keyword Research
Viral Launch’s approach to keyword research is streamlined yet effective, focusing on delivering a straightforward process that quickly identifies profitable keywords:
Keyword Research Tool: This tool helps you find relevant keywords along with data such as search volume, cost per click, and competition levels. It also offers keyword suggestions that might not be directly connected to the obvious search terms but are still very relevant to your target audience.
Market Intelligence: While primarily a market analysis tool, Market Intelligence helps inform keyword decisions by providing insights into how certain keywords drive product sales in different market segments.
Benefits: Viral Launch is particularly good for those new to selling on Amazon or those who prefer a more straightforward tool. It simplifies the keyword discovery process and helps sellers quickly understand the competitive landscape.
Comparison summary
Depth of Data: Helium 10 offers more extensive data and tools for those who want to dive deep into keyword research, making it ideal for serious sellers focused on building a long-term competitive edge.
Ease of Use: Viral Launch is easier to grasp for beginners and those who prefer a less complex tool. It simplifies keyword research without overwhelming users with data.
Strategic Focus: Helium 10 is suited for a data-driven approach, offering tools for sellers who enjoy analyzing trends and competitor strategies. Viral Launch focuses on efficiency and quickly delivering actionable insights.
Listing Optimization
Helium 10 Listing Optimization
Helium 10 provides a robust set of tools designed to refine and enhance your Amazon listings, making sure they are optimized for both search engines and customer appeal:
Scribbles: This tool ensures that important keywords are not missed in your product listings. It allows you to add and manage keywords effectively as you create or edit your listings, ensuring that every listing is optimized for maximum visibility.
Frankenstein: This tool is great for keyword processing. It takes a large list of keywords and helps you condense them into the most relevant and impactful ones, which can then be used in your listings to improve search relevance.
Index Checker: This feature allows you to check whether your listings are indexed for specific keywords. Knowing this can help you tweak your listings to improve visibility if certain keywords aren’t performing as expected.
Listing Analyzer: It provides an overall score for your listing based on keyword optimization, images, bullet points, and other elements critical to listing quality.
Benefits: Helium 10 offers a comprehensive suite for in-depth listing optimization, equipped with tools that help fine-tune every aspect of a listing. It’s particularly valuable for sellers who want to ensure their listings are not just visible but also perfectly crafted to attract and convert customers.
Viral Launch Listing Optimization
Viral Launch focuses on making listing optimization straightforward and effective, with a few key tools designed to help sellers improve their listings quickly:
Listing Builder: This tool is designed to integrate seamlessly with Viral Launch’s keyword research tools. It helps you create listings by guiding you on where and how to use your chosen keywords effectively in your title, bullet points, and description to maximize search relevance and conversion rates.
Keyword Manager: Works hand-in-hand with Listing Builder by tracking keyword performance and providing insights on how well your keywords are doing in your listings, allowing for timely adjustments.
Benefits: Viral Launch is geared towards efficiency, helping sellers quickly put together optimized listings that are competitive and attractive to buyers. It’s especially suitable for those who want a more guided, less technical approach to listing optimization.
Comparison summary
Feature Richness: Helium 10 offers a more varied set of tools that address nearly every aspect of listing optimization, from keyword incorporation to competitive analysis. This makes it ideal for sellers who rely heavily on data and detailed adjustments.
Simplicity and Efficiency: Viral Launch provides a more streamlined experience, focusing on essential tools that get the job done without overwhelming the user. It’s best for sellers who prefer simplicity and faster results.
Integration with Other Tools: Both platforms integrate their listing optimization tools with other features like keyword research and market analysis, but Helium 10’s integration is more extensive, offering a more holistic approach to optimizing listings.
Pricing Comparison
Helium 10 Pricing
1.. Starter Plan – $29/month (Billed Annually)
Ideal for beginners
Includes basic tools and training to get started
Limited product research tools: Black Box
Limited keyword research tools: Cerebro, Magnet, Xray Keywords (5 uses)
Operations: Alerts for 200 products, inventory management for up to 40 SKUs
Market tracking for up to 5 markets
Add-ons available (same as Platinum, but more capacity)
Additional Perks for All Plans
Multi-user login and connected accounts increase with higher-tier plans.
Monthly expert training, in-person workshops, and access to a private Facebook group are available as add-ons.
Learning resources: Freedom Ticket, Amazon PPC Academy included with a connected token (likely available with higher-tier plans).
Viral Launch Pricing Plans
1. Essentials Plan – $69/month
Tailored for Amazon product research.
Features include:
Amazon Product Filtering
Keyword Search Volume
Browser Research Extension
Advice & Guidance
Global Data Access
Ideal for those starting their research on Amazon products.
2. Pro Plan – $99/month
Designed for comprehensive Amazon selling.
Includes all features from the Essentials plan, plus:
Metrics such as monthly revenue, historical sales, and price trends
Competitor Monitoring
SEO & Listing Optimization
Rank Tracking & Alerts
Listing Health Analysis
Suitable for sellers needing detailed insights and tracking tools.
3. Pro Plus Ads Plan – $199/month
Advanced platform for Amazon advertising and sales optimization.
Includes all features from the Pro plan, plus:
Robust Amazon Advertising Platform
Detailed Advertising Analytics and Data
Customizable Automation
24/7 Campaign Monitoring & Adjustments
Organic + PPC Keyword Tracking
Best for sellers focused on maximizing advertising impact and sales.
Helium 10 vs Viral Launch – Which One is Better?
The debate between Helium 10 and Viral Launch has been raging for some time. Both platforms offer a similar range of features, but some key differences set them apart.
For example, Helium 10 offers a wider range of keyword research tools, while Viral Launch provides users with more detailed data on product sales and rank.
Ultimately, the choice between the two platforms comes from personal preferences and needs. However, both Helium 10 and Viral Launch offer a great way to boost your Amazon sales.
So, which is the best Amazon tool for you? It honestly depends on your needs and what you’re looking for. If you want a comprehensive suite of tools to help with every step of product launching and optimization, Helium 10 is probably your best bet.
But if you’re looking for something more specific – like an engine to help find new products to sell or identify profitable keywords – Viral Launch is likely the better choice.
I'm Harshit, an Amazon tools expert with three years of experience in the world of Amazon FBA (Fulfillment by Amazon) business. My journey through this dynamic e-commerce landscape has equipped me with a profound understanding of the intricacies of selling on Amazon. I'm also passionate about sharing my insights through content creation, particularly in the realm of Amazon tools reviews. My goal is to help fellow entrepreneurs make informed decisions and optimize their Amazon businesses. With a blend of hands-on experience and a commitment to providing valuable information, I'm here to empower your success in the world of e-commerce.
