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Jungle Scout vs Viral Launch 2024: Battle For The Best Tool For Amazon FBA (Our Pick)

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Deciding which product research tool to use when launching a new Amazon business can seem overwhelming.

After all, there are numerous options available – like Jungle Scout and Viral Launch – both of which promise to make researching the best products easy with their data-driven analyses, feature-rich platforms, and exhaustive reports.

As an Amazon seller myself, I’ve personally used both Jungle Scout and Viral Launch for my own product research in the past year.

In this blog post, I will share my insights as well as uncover what differentiates these two popular tools so you can get an understanding of which one is right for your business needs!

Jungle Scout

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Viral Launch

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Pricing Suite: 49$/month Pro: 99$/month
Best for

They offer some premium features like Product Tracker, Opportunity Finder, Niche tracker, and many more such features that crawl through the wide database to offer an in-depth while researching for a specific tool.

Viral Launch has some distinguishing features like Kinetics PPC, Product Discovery, Market Intelligence, Listing Analyzer, and some more features.

  • Rank Tracker
  • Listing Builder
  • Supplier Database
  • Keyword Manager
  • Competitor Intelligence
  • Kinetics PPC
  •  Their prices are lower as compared to Viral Launch
  •  The Keyword Search tool is one of the greatest tools for pr
  •  They have a great Product Development tool
  •  Market Intelligence offers great insights into the product
  • Their Product Research tool is not robust and doesn’t provid
  • There are a limited number of searches they provide with the
  • There is sometimes no monetization of paid content
  • They have a higher price as compared to Jungle Scout
Value For Money

Jungle Scout is providing a 14-day free risk trial and money back. In case if you want to stop purchasing Jungle Scout you can simply refund your money.

The Viral launch has four plans according to the users. Although in all their plans users will get 24/7 support, automation of data, and integration with other tools you use.

Check out Check out

Wonder what this blog has for you? Check out the following questions to understand about the blog:

  • What are Jungle Scout and Viral Launch?
  • What is the difference between Jungle Scout and Viral Launch?
  • What are the features of Jungle Scout and Viral Launch?
  • Is it better to subscribe to Jungle Scout or Viral Launch?
  • What are the benefits of Jungle Scout and Viral Launch?
  • What is the cost of Jungle Scout and Viral Launch?

Key Differences:

  1. Viral Launch was known for providing more granular product mining data. It offered detailed insights into product metrics such as historical sales data, keyword ranking, and competitor analysis. Jungle Scout also provided valuable product data but might have been considered less detailed than Viral Launch.
  2. Jungle Scout was noted for having a more user-friendly and intuitive Chrome Extension. It was known for its ease of use, making it accessible to beginners and experienced Amazon sellers. While Viral Launch offered comprehensive data, some users found its interface to be more complex or less user-friendly than Jungle Scout.
  3. Jungle Scout was generally considered more budget-friendly, with lower pricing tiers. This affordability made it appealing to individuals or smaller businesses with limited budgets. Viral Launch, on the other hand, might have been perceived as more expensive, especially for sellers on a tight budget. It tended to offer more features at higher price points.
  4. Viral Launch was often seen as a more comprehensive solution for Amazon sellers. It provided many tools and features beyond product research, such as listing optimization and PPC (Pay-Per-Click) advertising management. While offering a solid set of features for product research, Jungle Scout may have been considered less comprehensive compared to Viral Launch in terms of additional seller tools.

This review on Jungle Scout vs Viral Launch will address your demands as we proceed.

jungle scout vs viral launch

Jungle Scout vs Viral Launch 2024: Overview🤔

Jungle Scout Overview

JungleScout Overview- Jungle Scout vs Viral Launch

Jungle Scout has captured the market for four years now and has a loyal customer base as a product research tool.

They offer some premium features like Product Tracker, Opportunity Finder, Niche tracker, and many more such features that crawl through the wide database to offer an in-depth while researching for a specific tool.

The most noticeable thing is the two types of version which is seen on the website they offer two distinct products which are a chrome extension and a web app.

Chrome extension allows you to freely browse on Amazon without clicking on a specific product and will list tables of price, niche rank, sales, and PPC there and then. 

The extension is like doing window shopping just to know what is better and where to find it.

On the other hand, web apps allow one to dive deep into product analysis to understand that product in the current market better.

It will offer much-enhanced filters and tools to spy on competitors and generate better PPC.

There is a distinguishing feature I found on the site that was very compelling. They have three separate columns under Solutions columns: sellers, Existing ones, and Brands and agencies.

So far, Jungle Scout has covered nine Amazon markets in countries like the USA, India, Spain, Italy, Mexico, France, Canada, Germany, and the UK.

Viral Launch Overview

Viral Launch Overview

Viral Launch was launched one year later than the Jungle scout which means it is three years old now.

But that isn’t a problem as it has already grabbed ten markets as compared to the former software which means more databases and more products estimated at up to 350 million products.

Viral Launch has some distinguishing features like Kinetics PPC, Product Discovery, Market Intelligence, Listing Analyzer, and some more features.

These features provide results based on more focused and in-depth research with the help of market intelligence which generates surveys based on last year’s sales of that particular product.

Most of their packages include all the basic features that a beginner or an expert requires. Let’s find out a more detailed comparison between Jungle Scout vs Viral Launch. 

Key Differences Between JungleScout & Viral Launch:🤓

Features Jungle Scout Viral Launch
Unrestricted, on-demand video guides ✔️ Partial
Advanced Learning Courses ✔️ ✖️
Free step-by-step case studies ✔️ ✖️
Leader in Data Accuracy ✔️ ✖️
Product Discovery Tool ✔️ ✔️
Opportunity Score ✔️ Partial
Historical Data Analysis ✔️ ✔️
Search Products by Keywords ✔️ ✖️
Global Supplier Database ✔️ ✖️
Customizable Product Alerts ✔️ Partial
Keyword Discovery ✔️ ✔️
Save Keyword List ✔️ Partial
PPC customer support & training ✖️ ✔️
PPC pricing tools & reporting ✔️ ✔️
PPC automation tools ✖️ ✔️
Listing Builder ✔️ Partial
Listing optimization score ✔️ Partial
Sync listings to seller central ✔️ ✖️
Seller central product review requests ✔️ ✖️
Product promotions & discounts ✔️ Partial
Unlimited email follow-up ✔️ ✖️
Coupon abuse prevention ✔️ ✖️
Advanced keyword discovery filters ✔️ Partial
Data accuracy ✔️ Partial
Profitability dashboard ✔️ ✖️
Comprehensive expenses management ✔️ ✖️
Track inbound FBA shipments ✔️ ✖️
Email performance reports ✔️ ✖️
Product listing split testing ✖️ ✔️
Inventory demand forecasting ✔️ ✖️


Jungle Scout vs Viral Launch: Key Features


Viral Launch Features

  1. Kinetics PPC
  2. Competitor Intelligence
  3. Keyword Manager
  4. Listing Builder
  5. Listing Analyzer
  6. Split Tester

Jungle Scout Features

  1. Supplier Database
  2. Listing Builder
  3. Rank Tracker
  4. Sales Analytics
  5. Inventory Manager
  6. Launch

1. Research about a Product

Viral Launch Research

This is the primary tool that is needed by every seller as without the dynamics of the product, a seller cannot comprehend what to sell and how to do it.

Viral launch lists this product under the category of Product Discovery which relies on sophisticated algorithms to generate high-quality and real-time validation of a product.

With this feature, you can select various categories like clothing, food items, tech products, and many more to know about their niche.

After selecting a niche, one can also dive deep with filters like sales, revenue generated, size, monthly sales, and reviews to make an informed decision.

A brand is only with the value it provides in its customer’s life, hence, the Viral Launch has some additional filters for researching a product.

The advanced filters include:

  • Shipping Size
  • Change in reviews 
  • Net Profit
  • Number of sellers
  • Change in Sales

And many more help enhance the perspective about a product to a greater extent.

Jungle Scout Research

Jungle Scout Product Tracker

Jungle Scout also provides a very powerful tool that enables the user to generate a verdict about his product reliably.

The same product-choosing category is decided under the Product Database tab, enabling you to specify a niche for your product.

The more advanced search can be done with the help of filters like type of sellers, desired weight, reviews of the product, ratings, sales, and price ranges.

Surprisingly, you can switch Amazon markets in between like India to Canada to expand your product’s sales globally.

The chrome extension of Jungle Scout offers a much simpler product research by displaying all the average sales, reviews, and ratings on the top.

The search is on an extension just above the webpage so that you can research while you browse and it will also draw a comparison between top sellers and sales change.


Both of the products have similar algorithms and target audiences and don’t provide much differentiation.

Still, due to the varied filters of viral launch as compared to Jungle scout, I would say at this point Viral launch is winning here.

2. Market Research

Viral Launch Market Research

Doing market research is very important before investing your money into a specific product, it can be possible that you invest in a trending product but also there is a high price to pay for it.

Hence, Viral Launch provides a feature that Is market intelligence to track all the features of a particular product.

On the Detailed Statistics tab, one can view the top 10 listings, top 5, and sellers which are no.1 right now. With this feature, one can review the changes that happened over time between the top 10 listers.

It might be possible that new ones surpassed the old ones which paves the way to hope that your product can be listed there too.

There is a market trend tab that tells about the current trending products in the market or your product will rank in the market, for example, you wouldn’t want to sell summer boots in the winter season.

VL Analytics lab is another feature that predicts your product’s monthly sales and idea score to give you a fair idea for investing.

Jungle Scout Market Research

The features which are described for market research in Viral Launch are particularly covered in the Product Database tab.

But every software wants to extend its production capability to meet the client’s increasing demand.

Hence, they have Niche Hunter which does not represent a single product but rather lists the whole of that product.

If your product is related to beauty apparel, then it will list and rank all the beauty apparel with their sales, reviews, top sellers, and price listings.

Hence, niche hunting alone would not benefit a seller but combined with a Product Database, it can be really useful for an in-depth analysis of the market for your product.

Niche Hunter can generate potential ideas when a seller is confused about what to sell on Amazon.


Both products are providing their best to their clients but if a seller wants to go for a more reliable market search then, Viral Lunch is the go-to option due to its more comprehensive approach to Market research.

3. Keyword Search

Viral Launch Keyword Search

Keyword Manager Viral Launch- Jungle Scout vs Viral Launch

Keywords are very important to list your product so that it can rank when the customer is searching for it.

Hence, Viral Launch provides you with the feature of Keyword Research so that you can optimize your product listing with the most searched keywords for that particular product.

It’s very easy to use, you can enter a keyword according to your category and Viral Search will generate all the keyword phrases and additional analytics that are important.

Exact Search Volume will tell you about the preciseness of a phrase and how many times that phrase has been searched by the customers and the cost per click will determine the amount that will be paid for it.

However, Relevancy Score generates points for the primary keyword search. It will be an average of all the phrases and not precise.

Other than that Priority Score and Broad Search Volume will tell you about the phrase in a broader sense and compare it with each word in all of the phrases.

These all features combined will give you an opportunity score, giving you a rough idea of how your product will do if you rank it with the particular key phrase.

Jungle Scout Keyword Search

Jungle Scout Keyword Scout

Jungle Scout also provides you with a wide array of features to rank your product with the best keywords and high cost per click

The features like exact search volume and broad search volume are exactly like the ones in Viral Launch and their function is very well similar to it too.

Another subtly different feature is Headline Search bid Ads with CPC.

Recommended giveaway is another feature that is very different from other software. It recommends giving coupons or discounts with your product to increase its sale and popularity on the website.

To combine all of this, Jungle Scout has a tab of Easy to Rank which will generate the rank of your product. Higher the rank, the higher the visibility of your product.

Verdict: With more depth of keyword search and ranking tabs, Jungle Scout will be the winner here as some advanced features provide a clear and concise depth for listing your product.

4. Data Accuracy: Jungle Scout vs Viral Launch📊

Jungle Scout

Amazon sellers recognize the importance of reliable information when making business choices. In fact, more than one-third of Amazon sellers believe that having the right tools and knowledge is crucial to their success.

Jungle Scout is an all-inclusive tool for managing  Amazon businesses. Among its rivals, it has the longest history of data collecting and analysis, and data accuracy is essential to its operations.

Developers at Jungle Scout aim to guarantee that every choice a seller takes is based on real-time Amazon marketplace behavior and industry-leading data.

Regular case studies demonstrate that Jungle Scout routinely outperforms competing technologies in terms of data accuracy.

This figure displays the data accuracy of different systems as a proportion of total errors.

The closer to 100 percent, the better, pushing Jungle Scout to the number one position for data accuracy.

Jungle Scout’s Data Accuracy:

I’ve developed an innovative product to sell on Amazon in a hypothetical situation. Estimated sales figures from Jungle Scout indicate that the product provides a lucrative prospect.

Before I purchase a large quantity of inventory, I want to assess my investment risk; after all, no product’s success on Amazon is assured.

My fictitious product is anticipated to sell around 500 units each month. I identify a manufacturer in China that can produce 1,500 pieces for $5 each, resulting in a charge of $7,500 for three months of inventory. In a perfect scenario, all 1,500 units will sell, and I will get a healthy return on my investment. However, I want to evaluate the possibility that they won’t.

A handy method to assess this risk is to compare the cost of inventory to Jungle Scout’s data accuracy error margin — that is, the percentage chance that the sales projections for my possible product are completely off, and I’ll lose money by selling it.

Simply said, I will deduct the accuracy of Jungle Scout’s statistics from 100 percent (100 percent representing the best-case scenario: all units sold).

With Jungle Scout, I have a 15.9 percent margin of error (100 percent minus 84.1 percent), meaning a 15.9 percent possibility that I overestimated sales and won’t sell enough units to cover the cost of inventory.

That’s a roughly 1 in 7 possibility that I’ll be $7,500 in the red, in addition to the time and money spent negotiating with the supplier, preparing the listing, and promoting a failed product.

Any product listed on Amazon has the chance of failure. However, the danger is much greater if I utilize Viral Launch’s statistics instead of Jungle Scout.

Viral Launch’s Data Accuracy:

Viral Launch’s margin of error is 20.7 percent bigger than Jungle Scout’s.

A variation of a few percentage points between your estimate and Jungle Scout’s estimate may not seem significant until you consider the amount of money involved.

Using Viral Launch’s data increases your financial risk in comparison to using Jungle Scout. This is particularly crucial when vendors acquire more goods.

While Viral Launch is roughly a year older than Jungle Scout, the latter is more established with Amazon merchants and provides more accurate statistics. Jungle Scout’s models continue to evolve, which is significant since entrepreneurs risk their own capital.

Using data from Viral Launch entails increased risk. This disparity might result in fewer sales, more corporate expenses, and perpetually unsold inventory.

5. Resources

Viral Launch

Amazon launched various programs to invite more sellers to their platforms which can be very tricky for people as various software is included.

Hence, they have created a library on their website to help people around their software.

Various things are included such as free courses that can be done at the user’s pace. Simultaneously, they have a dedicated podcast to explain their software.

If technology or video is not your cup of tea then they also have free e-books that can be read easily and are detailed with various steps.

Jungle Scout

They have created an exhaustive amount of resources for users to consume and understand their software as well as the Amazon FBA program.

 There is a dedicated column for the Amazon FBA program and timely webinars with the founder of the software which gives practical knowledge of the software.

They have provided e-books to help people more precisely.

There is a very distinguishing resource that they have provided is Million Dollar Case Studies which includes case studies of sellers and how they leveraged Jungle Scout for their convenience and became successful.

Verdict: Resources are something that does not have competition because they are given to users so that they easily use the software

But, it also suggests to users how much the brand cares for them. Hence, Jungle Scout is the winner here because they have included various features for their users including motivational stories.

Jungle Scout vs Viral Launch: Pricing Plan

Viral Launch Pricing

viral launch pricing

Prices are the factors that could turn upside down the sales of software if the consumer cannot afford the software then its features are of no use.

The Viral launch has four plans according to the users. Although in all their plans users will get 24/7 support, automation of data, and integration with other tools you use.

There is also an annual and monthly plan. With the annual plan, one will get 2 months free which will save a little bit of money.

For details about Viral launch pricing plans, click here.

Jungle Scout Pricing

Jungle Scout Pricing


To read in detail about the Jungle Scout pricing plans, visit the blog here.

Verdict: It depends upon the user and their vision behind this. I would recommend going Jungle Scout as now they are offering their extension with their packages at lower prices than Viral Launch.

Jungle Scout vs Viral Launch: Pros & Cons

Viral Launch

Pros of Viral Launch  Cons of Viral Launch
  •  They have a great Product Development tool
  •  They have a higher price as compared to Jungle Scout
  •  Market Intelligence offers great insights into the product trend
  •  There is sometimes no monetization of paid content
  •  They have a database from 10 marketplaces

Jungle Scout

Pros of Jungle Scout Cons of Jungle Scout
  • Their prices are lower as compared to Viral Launch
  •  Their Product Research tool is not robust and doesn’t provide significant insights.
  •  The Keyword Search tool is one of the greatest tools for product listing
  •  There are a limited number of searches they provide with their plan.
  •  They offer a wide variety of resources for the users
  •  Historical data searches to predict the trends in product variation
  •  One can create a spreadsheet for future use.


It depends upon the user and their vision behind this. I would recommend going to Jungle Scout as now they are offering their extension with their packages at a lower price than Viral Launch.

Jungle Scout vs Viral Launch: Who Holds the Crown for the Best Reputation?


When it comes to e-commerce market research, Jungle Scout and Viral Launch are two of the most popular choices. Both offer useful tools to help entrepreneurs make informed decisions about product selection, pricing, marketing strategy, and other aspects of running an online business.

Jungle Scout is a cloud-based platform offering competitive intelligence reports for Amazon sellers. It provides access to market and product data, including sales estimates, competition analysis, pricing trends, and customer reviews.

Jungle Scout also offers a suite of tools for keyword research, tracking rank, and optimizing product listings.

Viral Launch is a comprehensive marketing platform that helps entrepreneurs launch their products on Amazon.

It allows users to search for profitable items in the marketplace using its powerful keyword search tool. It also provides tools for managing pricing, advertising campaigns, and tracking sales data.

When it comes to reputation, Jungle Scout has a slight edge over Viral Launch. Its users report higher levels of satisfaction with its features and customer service than Viral Launch’s users do.

Additionally, Jungle Scout offers a free trial period which encourages potential customers to try the product before committing to a purchase. This trial period gives customers confidence in their decision to invest in the platform and is likely part of the reason it has earned such strong reviews.

All things considered, both Jungle Scout and Viral Launch are great options for entrepreneurs who want to do better research and make more informed decisions when selling online.

Ultimately, each platform offers its own set of strengths and weaknesses, so it’s important for entrepreneurs to compare their features and decide which one best suits their needs.

Who Has the Better Reputation?

When considering which tool to choose between Jungle Scout and Viral Launch, it’s essential to factor in their respective reputations. The internet can be a harsh place, and it’s wise to check a tool’s reputation before making a purchase decision.

People often take to the internet to vent their frustrations, so if a tool falls short, you’re likely to hear about it. However, it’s crucial to take online opinions with a grain of salt and not solely rely on them for your decision (self-reflection is always good).

Let’s begin by looking at Jungle Scout’s reputation. To start, it boasts some impressive numbers: over 30,000 customers and annual revenue of $2 million. Such figures indicate that they’re doing something right, as these many subscribers wouldn’t be sticking around otherwise.

Even on Reddit, a platform known for its blunt opinions, Jungle Scout receives mostly positive feedback. Responses to questions like “Is Jungle Scout worth it?” often express satisfaction with the tool. This positive sentiment is mirrored in various Amazon seller communities.

If we switch gears and turn to Facebook, Jungle Scout’s presence shines with 61k followers and 56.5k likes. Clearly, it has a substantial following and a lot of fans.

Now, let’s shift our attention to Viral Launch and evaluate its reputation. While it may not be as popular on Facebook as Jungle Scout, with 13,799 followers and 12,381 likes, it still commands a significant presence.

According to a Techpoint article, Viral Launch has experienced remarkable growth, tripling its revenue over the last three years and employing approximately 250 people as of 2023. This expansion reflects the complexity of the service they offer.

Online reviews from entrepreneurs generally align with these observations. A substantial number of positive reviews indicate that 66% of 155 respondents considered Viral Launch to be “excellent.” It’s possible that some who labeled it as “bad” simply struggled to utilize the tool effectively, given its complexity.

Jungle Scout Customer Reviews

jungle scout customer reviews

jungle scout user reviews

jungle scout customer stories

Viral Launch Customer Reviews

virallaunch-review virallaunch-review2


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Conclusion: Jungle Scout vs Viral Launch 2024 | Who is the Winner?

In the battle of Viral Launch vs. Jungle Scout, it is very clear about the winner which is Jungle Scout as it does have more pros compared to Viral Launch.

Not only, Jungle Scout comes at a cheaper price with the extension now but it offers many more features that are not offered by Viral Launch at that price.

But, every person has their specific needs and vision and a review cannot justify that. So, in the end, it depends on the buyer as to which product suits his needs comparatively.

Harshit Baluja

I'm Harshit, an Amazon tools expert with three years of experience in the world of Amazon FBA (Fulfillment by Amazon) business. My journey through this dynamic e-commerce landscape has equipped me with a profound understanding of the intricacies of selling on Amazon. I'm also passionate about sharing my insights through content creation, particularly in the realm of Amazon tools reviews. My goal is to help fellow entrepreneurs make informed decisions and optimize their Amazon businesses. With a blend of hands-on experience and a commitment to providing valuable information, I'm here to empower your success in the world of e-commerce.

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