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How Much Do Food Bloggers Actually Make 2023? – Must Read

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Introduction- How Much Do Food Bloggers Actually Make

How Much Do Food Bloggers Actually Make- Do you ever find yourself curious about the amount of effort that goes into creating a food blog? Finding the greatest restaurants and eateries may be a time-consuming endeavor that requires a significant amount of travel and exploration.

The question is, how much do these food bloggers make for their work in terms of financial compensation.

One of the things that is required for survival is food. Let’s not overlook the fact that it plays such a significant role in bringing people together.

There is a huge amount of variation across the globe in terms of flavor, scent, and even consistency of the food.

The proliferation of thousands of food blogs on the internet has made it possible to find both introductions to dishes and reviews of them online.

Understanding Food Blogging-

food blogging

Blogs are, unsurprisingly, essential to the practice of food blogging. This online journal is a place for you to share your thoughts with other people, and it typically revolves on a specific topic or overarching theme. In this instance, you will be writing a blog about various culinary topics.

The majority begin blogging simply as a pastime. However, as time goes on, kids become aware of the possibility of establishing jobs for themselves.

The highest-earning food bloggers might make between $50,000 and $100,000 each month. By 2014, Lindsay and Bjork Ostrom, co-founders of Pinch of Yum, had amassed sufficient wealth to enable them to pursue food blogging as their primary source of income.

At the end of 2016, they had a monthly income of more than $90,000.

 Food blogs can be categorized into three types:

  • Food-related topics are usually covered in cooking blogs. In most cases, you include photos of the cooking process along with your recipes and food creations.
  • Niche food blogs specialize in specific aspects of food, such as vegan or gluten-free options. Some promote a lifestyle that goes along with the food they promote. A single aspect of food is all that is discussed. 
  • Reviews of different foods are shared by food bloggers. Besides recipes, cookbooks, and restaurants, blogs may also include reviews. 

What Is The Average Income Of A Real Food Blogger?

Before I share a few examples with everyone, I’d like to bring everyone’s attention to the fact that there are thousands of food blogs now available online.

These range greatly in terms of both size and profitability. On the opposite end of the spectrum, it is possible to run food blogs that generate no cash at all. At the very top, there is no cap on what can be accomplished.

The following are some of the ones that have been particularly successful:

1. Pinch Of Yum – Over $90,000/month

How Much Do Food Bloggers Actually Make?-Pinch Of Yum Home

When beginning their journey into the world of food blogging, many people look to Pinch of Yum as a source of inspiration because it has long been the standard.

It shouldn’t come as a surprise that this website has become one of the many highly popular food blogs ever published.

What began as a light-hearted pastime has since developed into a legitimate enterprise that attracts the attention of millions of readers.

The proprietor Lindsay provides scrumptious and wholesome meals that she adores. Her drive comes from the fact that she is constantly developing new recipes.

However, persistence paid off, and over $90,000.00 was being brought in each and every month. Just in the month of November 2016, Pinch of Yum made $95,197.34 in revenue.

The majority of their revenue came from advertisements and material that was sponsored by third parties. Aside from this, they also contributed to earnings through a business initiative involving ebooks and a partnership with Amazon.

2. TiffyCooks – $45,000 – $55,000/month

Tiffy Cooks / How Much Do Food Bloggers Actually Make

TiffyCooks was birthed out of a passion for good food. The proprietor, Tiffy, made it her mission to recreate some of her favorite Asian dishes by experimenting with a variety of ingredients (she moved to Vancouver).

She was working a full-time job at the time, but she quickly transitioned into a career as a full-time food blogger.

Her cuisine is mostly Asian, although she also has some Western dishes in her repertoire. Her recipes are diverse. It is possible to find the aforementioned recipes according to the ingredients, or if you need to whip something up quickly, there is a section titled “20 minutes or less.”

She made between $45,000 and $55,000 per month as of October 2021, which was one and a half years in the future.

The majority of her cash comes from advertisements placed on her website, which account for fifty percent of her total income.

The next step was to strike arrangements with particular brands, which resulted in a 35 percent increase in revenue.

3. A Sassy Spoon – Over $7,000/month

A Sassy Spoon Home

How Much Do Food Bloggers Actually Make- When Jamie first launched her food blog in the beginning of 2016, she was working in the culinary business as a digital strategist. Her blog is called A Sassy Spoon.

She launched A Sassy Spoon, which focuses mostly on Cuban cuisine, after being motivated to do so by the achievements of Pinch of Yum. As a result, her blog features recipes that are more traditionally Cuban as well as some dishes that are inspired by Latin cuisine.

Jamie took the recipes and gave them a Cuban spin, experimenting with more luxurious ingredients as she developed her own Cuban cuisine.

She invested in turning a corporate office into a full-fledged kitchen where she prepared and created her new recipes, and as a result, this endeavor has evolved into her full-time occupation.

She stated that her income was $85,008.66 in 2018, with more than half (52.7%) coming from advertisements, 24.7%) coming from freelance photography, and 16.7% coming from sponsored material.

The remaining revenue came from affiliate marketing and the content created by contributors.

4. Fork In The Road – $1,666/month

Fork In The Road Home

Fork in the Road, written by Kristina, contains additional recipes that are considered to be “green,” with an emphasis on vegetables, nutrition, and health.

The owner of this business is a licensed dietitian who aspires to inspire others to lead better lifestyles by modeling that behavior themselves as a means of accomplishing this mission.

Her first year as a professional food blogger was 2015, the same year that Fork in the Road was established. Fork in the Road became an operational business in 2018, making that year the official beginning of its existence.

The blog brought in a total of $20,081.30 in revenue over the course of just that one year. The revenue for this sum came in at $12,500, with $9,500 coming from freelance writing, photography, and design work, and $7,500 coming from sponsored material.

In addition to that, she worked as a consultant, which resulted in an increase of her income to the tune of two thousand dollars. Advertising, affiliate marketing, and coaching brought in the majority of the remaining money.

How Food Bloggers Make Money?

Food bloggers can make money in a variety of ways, including through advertising and affiliate sales, as well as through direct sponsorship from brands.

It’s possible that not everyone will go with the same combination of sources of income, and others may choose to focus on just one or combine many.

If constructing a food blog is something that interests you, the following are some potential possibilities that are up for consideration:

1. Sponsored Blog Content

Sponsored Blog Content
credits: pixabay.com

You can either approach the Food and Beverage (F&B) brands yourself, or they might come to you with an offer.

After that, you will develop material according to the instructions that were provided, and you will promote that content on both your blog and the appropriate social media networks.

It’s a simple deal in which a company buys advertising space on your site in exchange for you posting promotional content for its products.

One disadvantage of sponsored material is that if you have an excessive amount of it on your website, your visitors may lose trust in you. They could consider your blog to be a “shill” for brands, which would cause them to lose interest in the stuff that you publish on it.

2. Ad Revenue (via an Ad Network)

Ad Revenue

You have the option of becoming a member of an internet advertising network, often known as an ad network, and if you do, they will assist you in being connected to advertisers.

Because of how simple and straightforward it is to operate, this platform is quickly becoming the platform of choice for novice food bloggers.

Dealing directly with advertising won’t require you to put in a significant amount of time and effort at all.

The fact that advertising networks are typically driven by traffic is one of their primary flaws. It is tough to maintain one’s lifestyle in this line of work because profits can be meager unless one has an extremely large readership.

Some advertising networks even require you to meet a certain minimum quota or risk being removed from the program entirely.

3. Affiliate Marketing

Affiliate Marketing
credits: pixabay.com

It’s possible that this fact will surprise you, yet a large amount of a food blog’s revenue comes from affiliate marketing.

The success of this business model is contingent on the independent content that is published on food blogs in order to draw attention to particular goods or services.

How Much Do Food Bloggers Actually Make- The proprietors of blogs are eligible to get commissions on sales that originate from reader referrals.

For food blogs, you can look into the following affiliate programs:

  • Freshdirect – Grocery shopping online.
  • FarmFoods – Dedicated to sustainable and healthy meat.
  • Home Chef – Affiliate programs that deliver food delivery kits containing easy-to-follow recipes and fresh ingredients.

Affiliate marketing is beneficial since it allows you to keep a significant amount of editorial control over your content. On the other hand, you are responsible for managing every affiliate program to which you belong.

4. Be A Brand Ambassador

brand ambassador

If you were to sign up to be a brand ambassador, it would imply that you would become the spokesperson for that brand for the period of time that was agreed upon (anywhere from several months to more than a year).

You are obligated to produce content for them to publish on their websites and various social media outlets. Additionally, you might be required to make an appearance at one of their public events.

Taking on the role of a brand ambassador is typically a commitment for a longer period of time. Imagine that this is a collaboration that will be mutually advantageous to both you and the brand.

On the other hand, this can demand a significant amount of your time and effort, meaning that you might not have enough time to complete your other responsibilities.

It is important to keep in mind that once you sign up to be a brand ambassador for a certain company, it is quite likely that you will be unable to work for the company’s competitors for a period of time, even after your contract with the company has expired.

5. Photo Royalties

If capturing stunning photographs of food is one of your passions, you may make money by selling rights to other people to use their photographs.

How Much Do Food Bloggers Actually Make- You can do it directly through either your blog or a website that specializes in stock photographs. You are eligible to receive paid each time someone downloads one of your images from one of these sites.

6. Coaching Or Consulting

When you have a specific skill for a certain type of culinary skill, it makes appropriate to offer consulting services. You are able to organize a workshop or class that takes place online.

After then, publicize it on your website as well as through all of your social media platforms. You might also sign up to teach at cooking schools, or you could offer private lessons to individuals in the comfort of their own homes.

Don’t forget that you can also teach other people how to create a successful blog by revealing the mistakes and traps that you’ve made along the way so that others can learn from your experiences.

What You Need To Build A Food Blog

Beginning a food blog could appear to be a challenging task to many of you. However, if you are dedicated and have a strong interest in eating, it is something that you are capable of tackling.

Give the items on the following list a shot, and you’ll soon find yourself blogging away with a smile on your face:

1. Figure Out Your Food Blog Theme/Niche

Blog Theme
credits: pixabay.com

You need to first determine the overall direction of your food blog before you can move forward with anything else. Is there a specialized market for it, such as catering to people who eat Korean food?

Or do you want your food blog to feature a wider variety of cuisines and dishes? Take into consideration the fact that there are already a great many food blogs.

Therefore, if you want to join on the bandwagon, it means that you will need to do your research and figure out the most effective strategy to cut through the immense amount of competition and come out on top.

2. Cook Up A Name For Your Blog 

You would believe that this is the portion that is the easiest, but in reality, nothing could be further from the truth. Coming up with an appropriate name for your new blog is not as simple as it may sound.

Find a phrase that not only describes the situation but is also memorable and catchy. After that, let this information marinate in your mind for some time until something stands out and reveals itself to you.

3. Decide Your Blogging Platform

Decide Your Blogging Platform
credits: pixabay.com

The development of technology has made it possible for you to construct your blog with ease, and no, you do not require any prior knowledge or experience in coding to do so!

You merely require a trustworthy blogging platform, such as a Content Management System (CMS). After that, you will have the ability to create, publish, edit, organize, and manage your blog through an online platform.

WordPress is a content management system (CMS) that has a large user base and has captured more than half of the market share.

Because it is so simple and straightforward to use, it is ideal for novices as well as more seasoned professionals.

4. Choose Your Hosting Platform

Web hosting is a service that is offered by a web host, and it enables users to view your food blog online. A web host is equipped with the essential technologies and infrastructure.

Your web host will make available for rent the space on its web server that is required to store all of the files (including code, media, and so on) that are necessary to get your blog up and running.

There are a wide variety of web hosting services available, and each one may be purchased at a different pricing point.

Because it has an effect on the quality of your blog, which is something that is very important to your viewers, making the appropriate choice is quite important.

Is Food Blogging Right For You?


Blogging about food might not be as simple as some people assume it is. A man’s food might be another man’s poison, and eating is, after all, a very personal thing.

Everyone has distinct taste buds, and a man’s food can be another man’s poison. Some people believe that writing about food is an art form in and of itself.

As a result of this, some people will criticize every single detail, including the way you write, the content that you write about, the photos that you use, and the steps that you take.

Blogging about food can be entertaining, but the rules of the game shift once you make it your full-time occupation. It’s possible to have fun despite the fact that there won’t be nonstop sunlight and smiles.

If you are serious about doing this, you will discover that its requirements can be difficult, making it difficult for you to achieve a healthy work-life balance.

Additionally, making money through food blogging used to be a lot less difficult in the past. There are currently a greater number than ever before vying for a share of the pie.

The astonishing amount of content produced each day also raises the bar for what readers anticipate seeing.

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Conclusion- How Much Do Food Bloggers Actually Make 2023? – Must Read

Are you prepared to launch a food blog and turn it into a profitable business? Blogging about food is all the rage these days, and anyone who has a genuine interest in the subject may turn it into a lucrative business.

Take use of the many various technology and social media platforms that have emerged recently and have the potential to assist simplify the process of blogging for you.

Therefore, even if you are not very knowledgeable about technology, the numerous tools and programs that are currently accessible can assist you in turning your dream of starting a food blog into a reality.

In the long run, you would like for your food blog to become much more than just a simple possibility for passive income; rather, you would like to be able to share and grow along with your audience all in the name of food.

Now that you know what you’re up against, give this a shot and see where it takes your food blog.

Ankit Shanker

Ankit carries an experience of more than 11 years in Sales, Business Development, He has been closely working with brands over the years and has helped them achieve great ROI. His knowledge and experience have helped businesses in having robust applications.

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