- Provides detailed insights into Amazon products and trends.
- Helps with demand forecasting and inventory planning.
- Aids in optimizing listings and ad campaigns.
- Saves time by automating tasks like competitor tracking.
- Lacks data for very new or niche products.
Price: $29/m
If you’re thinking about selling on Amazon, Jungle Scout could be your new best friend! 🦸♂️ This tool helps you find the best products to sell by providing deep insights into what’s trending and profitable.
If you’re new to e-commerce or have some experience, Jungle Scout simplifies product research and saves you time. ⏳ In this review, I’ll walk you through how it works and if it’s worth the investment for your business.
Let’s explore what makes Jungle Scout a game-changer for Amazon sellers! 📊
About Jungle Scout:
Jungle Scout is a software platform designed for Amazon sellers, providing tools for product research, market analytics, inventory management, and sales intelligence.
Founded in 2015 by Greg Mercer, it helps entrepreneurs and brands find profitable products, estimate sales, research keywords, and track competitors, primarily on Amazon’s marketplace.
The platform offers a web-based app and a browser extension, analyzing data from over 500 million Amazon products to identify high-demand, low-competition niches.
It also includes features like keyword optimization, supplier sourcing, and listing management.
Headquartered in Austin, Texas, Jungle Scout supports 10 global Amazon marketplaces and has helped over 1 million sellers, contributing to more than $50 billion in annual Amazon revenue.
Pricing of Jungle Scout:
| Details | Starter | Growth Accelerator | Brand Owner + CI | Cobalt |
|---|---|---|---|---|
| Monthly Price | $49/month | $79/month | $149/month (or $399/month per some sources) | Custom ($500–$700/month or $2,500+/month estimated) |
| Annual Price (Per Month) | $348/year ($29/month) | $588/year ($49/month) | $3,588/year ($299/month) | Custom (likely annual) |
| Core Features | Chrome/Firefox extensions, Single user, Jungle Scout Academy, Review automation, AI-assisted analytics | All Starter features, Advanced research tools | All Growth features, Competitive Intelligence tool | Enterprise-level tools, Customizable dashboards |
| Data Access | Limited Product Tracker, Product Database, Opportunity Finder, Supplier Database, Keyword Scout, 1 month historical data | More historical data | In-depth market insights, More historical data | Advanced market intelligence, Competitor analysis |
| Best For | New sellers | Scaling businesses | High-volume sellers, brands | Large brands, agencies, and enterprises. |
Key Features of Jungle Scout
1. Product Research Tools
Jungle Scout’s core strength lies in its product research capabilities, helping sellers find profitable, high-demand products with low competition. Here’s how its tools work:
- Product Database: This is a searchable catalog of over 70 million products pulled directly from Amazon’s catalog. You can filter by category, price, estimated sales, revenue, reviews, and more to identify lucrative niches. Advanced filters, such as “min/max net,” allow you to target products with specific profit margins, making them ideal for private label sellers. For example, you can search for products with at least 300 monthly sales and fewer than 50 reviews to find untapped opportunities.
- Opportunity Finder: This tool uses Jungle Scout’s proprietary algorithm to analyze keywords and market segments, delivering an Opportunity Score (1-10) that evaluates a niche’s potential based on demand, competition, and listing quality. You input a keyword or category, and it returns data on monthly sales, search volume, seasonality, and competitive insights. It’s perfect for discovering trending or evergreen niches, such as “pet accessories,” which have high demand and low competition.
- Category Trends: This feature highlights trending Amazon categories and subcategories, showing which are gaining traction. You can filter by period (e.g., the last 30 days) to spot seasonal spikes or emerging trends, such as “home fitness equipment” in January. It’s a quick way to align your product choices with market demand.
- Product Tracker: This feature enables you to track the performance of specific products or niches over time. You can track metrics such as daily sales, price, inventory levels, and Best Seller Rank (BSR) for up to 1,000 products, depending on your plan. It’s useful for validating product ideas by observing trends, such as whether a product’s sales are consistent or seasonal. For instance, tracking a yoga mat might reveal steady sales with a spike in Q1.
2. Keyword Research and Listing Optimization
To rank higher on Amazon’s search results, you need the right keywords and optimized listings. Jungle Scout’s tools make this process data-driven and efficient:
- Keyword Scout: This tool generates high-volume, relevant keywords for your listings and PPC campaigns. Enter a seed keyword or competitor ASIN, and it returns metrics like 30-day search volume (exact and broad), cost-per-click, and ease of ranking. For example, searching for “coffee mug” might reveal related terms like “insulated coffee mug,” which receives 5,000 monthly searches and has low competition. You can also see which keywords competitors rank for, helping you steal their traffic.
- Listing Builder: This feature helps you craft SEO-optimized product listings with a real-time Listing Optimization Score (1-100). It analyzes your title, bullet points, description, and images, suggesting high-impact keywords to include. For instance, it might recommend adding “BPA-free” to a water bottle listing to boost relevance. The AI-driven score updates in real-time as you edit, ensuring your listing is optimized for conversions.
- Rank Tracker: This monitors your product’s Amazon search ranking for specific keywords over time. Enter your ASIN and target keywords, and it shows how your ranking changes, as well as your competitors’ rankings. For example, you might track “wireless earbuds” and see your product climb from page 3 to page 1 after optimizing your listing. It’s essential for measuring the effectiveness of SEO and PPC.
- AI Assist for Listing Optimization: Powered by AI, this tool provides suggestions to improve your listing’s copy and structure, ensuring it aligns with Amazon’s algorithm and customer search behavior. It might suggest rephrasing a bullet point to include a trending keyword or improving image quality for better click-through rates.
Finding reliable suppliers is critical for private label and wholesale sellers. Jungle Scout simplifies this with:
- Supplier Database: This tool lets you find verified global suppliers by filtering for minimum order quantities, certifications, or Amazon experience. You can see suppliers’ customer volume, confirmed shipments, and product specialties. For example, searching for “silicone kitchenware” might return a list of suppliers with contact details and shipment history. You can generate purchase orders directly within the platform, streamlining the sourcing process.
- Supplier Tracker: This feature helps you manage supplier relationships by tracking communication, order history, and performance metrics. It’s useful for comparing suppliers based on quality, cost, and reliability, ensuring you choose the best partner for bulk orders.
4. Sales and Profit Analytics
Understanding your business’s financial health is key to scaling. Jungle Scout’s analytics tools provide clarity:
- Sales Analytics: By syncing with your Amazon Seller Central account, this tool tracks your sales, fees, and profitability in real time. It offers a Profit Overview, P&L Statement, and Other Transactions view, showing product-level and business-wide metrics. For example, you can see that a specific SKU has a 20% profit margin after accounting for Amazon fees and shipping costs. You can also input product and shipping costs for a complete financial picture.
- FBA Profit Calculator: This free tool estimates a product’s profitability by factoring in Amazon fees, shipping, and other costs. Enter a product’s ASIN or price, and it calculates net profit, helping you decide if it’s worth selling. For instance, a $20 item might yield a $5 profit after fees, guiding your sourcing decisions.
- AccuSales Algorithm: Jungle Scout’s proprietary algorithm powers its sales estimates, using machine learning and over 50 parameters to predict sales with high accuracy. While exact metrics, such as pricing, are 100% accurate (pulled hourly from Amazon), estimated metrics, like sales, have a slight margin of error (e.g., 317 estimated vs. 360 actual sales). It’s one of the most reliable estimators in the industry.
5. Inventory Management
Running out of stock or overstocking can kill profits. Jungle Scout’s inventory tools help you stay on top:
- Inventory Manager: This predicts when you’ll run out of stock based on sales velocity and lead times. It syncs with Seller Central to provide real-time inventory data and suggests reorder quantities and dates. For example, it might alert you to restock 500 units of a product in 10 days to avoid stockouts during a peak season.
- Forecastly Integration: Acquired in 2018, Forecastly enhances inventory forecasting with predictive analytics, helping you optimize stock levels for seasonal or trending products. It’s especially useful for high-volume sellers managing multiple stock-keeping units (SKUs).
6. Review Management
Reviews drive conversions, and Jungle Scout automates the process:
- Review Automation: This feature connects to Seller Central to automatically request reviews from buyers after a purchase, in accordance with Amazon’s guidelines. It’s a set-it-and-forget-it tool that boosts review volume without manual effort. For example, enabling it might increase your review count from 10 to 50 over a month, improving your product’s credibility.
- AI Assist for Review Analysis: This AI-powered tool analyzes competitor product reviews, summarizing positive and negative feedback, and suggesting product improvements. For instance, analyzing a competitor’s kettle might reveal complaints about slow boiling, prompting you to highlight “fast boil” in your listing. It saves hours of manual review reading.
7. Competitive Intelligence
For advanced sellers, Jungle Scout offers tools to monitor competitors and market trends:
- Competitive Intelligence (Brand Owner Plan): This tracks competitors’ share of voice, sales estimates, and keyword performance across categories. It provides automated segmenting and detailed market overviews, helping brands identify gaps. For example, you might discover that a competitor dominates the “travel backpacks” market but neglects the “lightweight travel backpacks” niche, revealing an opportunity.
- Cobalt: Designed for enterprise brands and agencies, Cobalt provides comprehensive market intelligence, including market share, trend analysis, and ad performance metrics. It’s a premium add-on for high-level sellers needing deep insights.
- Downstream Impact: Acquired in 2021, this tool enhances ad optimization by analyzing ROI and budget metrics, helping you refine PPC campaigns and maximize ad spend efficiency.
Jungle Scout API:
The Jungle Scout API enables developers to access extensive Amazon marketplace data, such as sales estimates, keyword trends, pricing, and product performance, for building custom tools and analytics.
It is a RESTful API with a base URL of https://developer.junglescout.com, delivering JSON responses.
To use it, you need an active Jungle Scout account (Growth Accelerator or Brand Owner + Competitive Intelligence plans) and an API key, which can be obtained through your account. Pricing starts at $29 per month for 1,000 requests, with an additional $0.05 per request overage fee. The first 100 requests are free.
Key endpoints include /products for querying the product database, /sales_estimates for sales data, /keywords for search volume, /share_of_voice for visibility metrics, and /pricing for real-time pricing.
Authentication requires an API key in the header (Authorization: KEY_NAME:API_KEY) and a marketplace parameter (e.g., us, uk). A sample Python script can query the /products endpoint by sending a GET request using the requests library, specifying headers, marketplace, and query parameters such as search terms or pagination.
The API supports pagination (e.g., 100 results per page) and integrates with tools like Zapier or Make for automation. Rate limits vary depending on your plan, with each page counted as one request.
User Interface:👩🏻💻
It’s great to hear that Jungle Scout provides a user-friendly and comprehensive platform for Amazon sellers.
An intuitive user interface can be a significant advantage, especially for beginners, as it helps streamline the learning process and allows users to access the necessary tools quickly.
Compiling various tools into a single dashboard makes it more efficient for sellers to conduct product research, analyze their business performance, and optimize their strategies.
Having resources and troubleshooting assistance readily available can also be a valuable support system for users navigating the complexities of e-commerce on Amazon.
Overall, a well-designed interface and a consolidated toolset can significantly contribute to the success and productivity of Amazon sellers using Jungle Scout.
Performance of Jungle Scout
Jungle Scout has maintained a strong performance record, solidifying its position as a leading Amazon FBA tool since its launch eight years ago.
Its comprehensive suite of tools streamlines critical seller tasks, including product research, listing optimization, and inventory management.
The platform excels at collecting and analyzing Amazon data, delivering actionable insights to drive informed decision-making.
Users experience consistent reliability with no reported disruptions, and Jungle Scout continuously adapts to Amazon’s evolving marketplace, ensuring its tools remain effective and relevant.
Ease of Use of Jungle Scout
Jungle Scout offers an intuitive and seamless user interface, making its web app, which includes over 20 tools, highly accessible. The clean layout enhances navigation and boosts productivity.
A well-organized sidebar groups features into categories, simplifying tool access and memorization, with the option to collapse it for a wider workspace. AI Assist provides instant support throughout the platform, addressing issues quickly.
Additionally, the Jungle Scout Academy provides comprehensive learning materials, while its responsive and knowledgeable customer support team promptly addresses any concerns, ensuring a seamless user experience.
Additional Resources:
1. Free Tools
Jungle Scout provides several free tools to assist Amazon sellers, accessible without a subscription:
- Profit Calculator: Estimates potential profits by factoring in costs, fees, and revenue for Amazon products.
- Sales Estimator: Provides estimated sales volumes based on Best Seller Rank (BSR) and marketplace data.
- FBA Calculator: Calculates Amazon Fulfillment by Amazon (FBA) fees to assess profitability.
- Listing Grader: Evaluates the quality of Amazon product listings and suggests optimization improvements.
- Keyword Research Tool: Identifies relevant keywords to enhance product visibility, with limited functionality available in the free version.
These tools are ideal for beginners or those exploring Amazon selling without a paid plan.
2. Articles and Blog Content
Jungle Scout’s blog is a comprehensive resource covering eCommerce topics, written by experts and regularly updated. Key topics include:
- Amazon Basics: Guides on setting up an Amazon Seller Central account, understanding FBA vs. FBM, and navigating Amazon’s policies.
- Product Research: Strategies for finding profitable products, using tools like Opportunity Finder, and analyzing market demand vs. competition.
- Seller Strategies & Business Models: Advice on private label, wholesale, arbitrage, and dropshipping models.
- Advertising & PPC: Tips for optimizing Amazon Sponsored Ads, managing budgets, and improving ad performance.
- Growth Strategies: Scaling a business, expanding to international marketplaces, and managing inventory.
- Consumer Trends & Behavior: Insights into shopper preferences, seasonal trends, and economic factors affecting purchases.
The blog includes beginner-friendly tutorials and advanced strategies for experienced sellers.
3. Guides
Jungle Scout provides in-depth guides through its Resources page and Help Center. These are detailed, actionable resources covering:
- How to Sell on Amazon: Step-by-step instructions for launching an Amazon business, from account setup to product listing.
- Supplier Sourcing: Finding reliable suppliers using Jungle Scout’s Supplier Database, including performance metrics and vetting tips.
- Listing Optimization: Crafting high-converting product listings with keyword-rich titles, bullet points, and images.
- Inventory Management: Best practices for forecasting demand, avoiding stockouts, and managing FBA inventory.
- Competitive Analysis: Using tools like Competitive Intelligence to analyze competitors’ performance and market share.
Guides are available in written format and often link to related content for deeper learning.
4. Reports
Jungle Scout’s exclusive reports provide data-driven insights into the Amazon marketplace and consumer behavior:
- Consumer Trends Reports: Quarterly reports (e.g., Q1 2024) analyzing consumer spending, product category trends, and the impact of platforms like TikTok Shop, based on U.S. consumer surveys.
- Category & Segment Insights: Sales trends for over 20 Amazon categories, detailing products gaining or losing traction.
- Market Intelligence Reports: Competitive data for brand owners, including keyword performance, market share, and competitor analysis.
Reports are available as downloadable PDFs or summarized in blog posts.
5. Webinars
Jungle Scout hosts live and recorded webinars, accessible through the resources page, covering:
- Product Launch Strategies: Techniques for launching products, securing early reviews, and building momentum.
- Keyword Research: Using Keyword Scout to find high-converting keywords and optimize listings.
- Competitor Insights: Leveraging Competitive Intelligence for Market Share Growth.
- Amazon Seller Week: Annual event with webinars, giveaways, and partner content (e.g., Carbon6, Tinuiti) to boost seller success.
Webinars often include Q&A sessions, are free to attend, and recordings are available after the event.
6. Jungle Scout Academy
The Jungle Scout Academy is a structured training program included with all subscription plans, offering:
- Tutorials: Step-by-step lessons on using Jungle Scout tools and selling on Amazon, from beginner to advanced levels.
- Freedom Builder Bootcamp: A premium course within the Suite plan, providing live training and personalized support for new sellers.
- Actionable Insights: Covers product research, listing optimization, inventory management, and scaling strategies.
Pros & Cons
Pros
- Comprehensive tools for product research, keyword optimization, and supplier sourcing.
- Accurate sales data and a user-friendly interface.
- Unique supplier database and competitor tracking.
- Strong educational resources and decent customer support.
- Handy Chrome extension for quick research.
Cons
- Expensive ($49/month, no free trial, only 7-day money-back guarantee).
- Weak AI features and post-acquisition issues (e.g., Fetcher).
Customer Support at Jungle Scout
Jungle Scout helps users with support like tutorials, videos, and direct help through email and chat. They also offer learning resources such as webinars, podcasts, and a blog.
Jungle Scout has two main tools for Amazon sellers: the Extension for quick product checks and the Web App for detailed research.
The right tool for you depends on what you need and how much you want to spend. Both tools can help you succeed on Amazon.
FAQs on Jungle Scout
📊 Is Jungle Scout’s Data Accurate?
While Jungle Scout’s data is generally reliable, there may be occasional discrepancies, especially with sales estimates. It’s a good idea to cross-check with other tools for confirmation.
🌍 Does Jungle Scout Work for Amazon Markets Outside the US?
Jungle Scout is primarily focused on the US market (Amazon.com), but it also provides limited data for other Amazon marketplaces, such as the UK and Canada.
🖥️ Is Jungle Scout Easy to Use for Beginners?
Yes! Jungle Scout is designed with an intuitive interface, but new users may need some time to become familiar with its numerous features. Fortunately, tutorials and resources are available to help.
🛒 Can Jungle Scout Help with Finding Profitable Niches?
Absolutely! Jungle Scout provides a Product Database and Market Intelligence tools to identify profitable niches and trending products, leveraging data-driven insights.
📱 Is There a Jungle Scout Mobile App?
Currently, Jungle Scout does not offer a mobile app, but its web-based platform is accessible on mobile devices through a browser, making it portable and easy to use on the go.
Quick Links:
Conclusion: Jungle Scout Review 2025
In conclusion, Jungle Scout is a powerful tool for anyone looking to succeed on Amazon. Whether you are just starting your selling journey or already have some experience, it offers valuable insights to help you make smarter decisions.
From product research to tracking competitors, Jungle Scout simplifies many aspects of selling on Amazon. While it may be a bit pricey for beginners, the features it offers can be a game-changer for growing your business.
If you are serious about making your mark on Amazon, Jungle Scout could be the key to your success!
