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20 LinkedIn Statistics 2024– Facts, Trends That You Should Not Miss

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LinkedIn is a powerful networking tool that can be used for a variety of purposes, from finding a job to growing your business. With over 433 million users, LinkedIn is the world’s largest professional network.

It’s no wonder so many people are using it to advance their careers and grow their businesses. If you’re not taking advantage of everything LinkedIn has to offer, you’re missing out on potential opportunities.

In this blog post, we’ll take a look at some interesting LinkedIn statistics and show you how you can use them to your advantage. Stay tuned!

linkedin statistics
credit- oberlo.com

20 LinkedIn Statistics in 2024


  1. LinkedIn is one of the world’s largest professional networking platforms, with over 706 million members worldwide.
  2. According to Pew Research, 27% of US adults use LinkedIn, and 43% of global web users residing outside of China have a LinkedIn membership.
  3. LinkedIn is especially popular in the Asia Pacific region, where it is estimated to have 190 million members. North America is not far behind, with an estimated 189 million members.
  4. LinkedIn is a valuable tool for professionals looking to connect with others in their field, expand their network, and find new career opportunities. With such a large user base, LinkedIn is sure to be a powerful force in the world of online professional networking for years to come.
  5. LinkedIn is a social media platform that is used primarily for professional networking. It is a popular platform for job seekers and employers, and it can be a valuable tool for building relationships within the industry.
  6. The United States is by far the biggest national source of traffic to LinkedIn, accounting for 32.16% of the total. The United Kingdom ranks disproportionately high in second (7.44%), with India third (Statista).
  7. Approximately half of US college graduates are on LinkedIn, compared to just 10% or lower of those without any form of college education (Pew Research). This indicates that LinkedIn is a useful platform for connecting with professionals from around the world.
  8. LinkedIn is a professional networking site that has seen tremendous growth in recent years. According to Pew Research, 44% of people in the US aged 25-29 are now LinkedIn users. This represents a significant increase from previous years and indicates that LinkedIn is becoming increasingly popular with young professionals.
    Distribution of LinkedIn employees worldwide from 2019 to 2021, by gender
    Credits: statista.com
  9. Additionally, almost 6 in 10 organizations now use LinkedIn, according to Social Media Examiner. This suggests that LinkedIn is an essential tool for both job seekers and businesses. Overall, the data shows that LinkedIn is playing an increasingly important role in the world of work.
  10. As video marketing becomes more and more popular, businesses are looking for new ways to reach their target audience. While YouTube and Facebook remain the most popular channels for video content, LinkedIn is quickly becoming a key player in the space.
  11. Video posted to LinkedIn averages 500% higher engagement than regular text posts, making it an essential platform for reaching potential customers.
  12. Additionally, 87% of video marketers who use LinkedIn describe it as an effective channel, making it the most successful platform in this regard. With its growing popularity and high engagement levels, LinkedIn is an essential platform for any business that is serious about video marketing.
  13. When it comes to promoting a business, it is important to consider where your target audience is most active. For many businesses, LinkedIn is a key platform for reaching out to potential customers. LinkedIn receives 15x more impressions than job postings, making it an effective way to get your brand in front of a large number of people.
  14. Mobile access accounts for 57% of LinkedIn activity, so it is also important to make sure that your content is optimised for mobile viewing. The vast majority of LinkedIn traffic (71.61%) comes directly, so it is worth investing time in creating high-quality content that will encourage users to visit your page. With the right strategy, LinkedIn can be a powerful tool for promoting your business.
  15. According to Alexa, the average LinkedIn visitor spends just over 10 minutes a day on the site. This is less time than is spent on other social media sites, such as Facebook and Twitter. However, LinkedIn is still a valuable platform for professionals. LinkedIn reports that response rates to InMail fall somewhere between 10 and 25%. This is 3x more than email. Therefore, LinkedIn can be a great way to connect with others in your field.
  16. Sprout Social reports that Wednesdays between 9am and 10am or 12pm are the best times to post to LinkedIn. Thursday post-lunch is also a peak time. Therefore, these are the best times to reach out to your network on LinkedIn.
  17. LinkedIn has quickly become one of the most popular social networking platforms, with over 16,000 employees and more than 50 million companies with LinkedIn profiles. LinkedIn is trusted more by users than any other social network, making it the perfect platform for businesses to connect with potential customers and partners.
  18. LinkedIn provides businesses with an opportunity to build a presence online and connect with millions of professionals from around the world. Whether you’re looking to find a new job, grow your business, or simply make new connections, LinkedIn is the perfect platform for you.
  19. The 2020 financial year saw LinkedIn’s revenue grow 20% year-on-year to reach a total of over 8 billion dollars. This vigorous growth can be attributed to a number of factors, including the increasing popularity of social media and the ongoing shift to remote work.
  20. In particular, LinkedIn has benefited from the COVID-19 pandemic as more people turn to online networking in order to find jobs and connect with potential employers. Looking ahead, it is clear that LinkedIn will continue to be a key player in the social media landscape, and its strong financial performance is likely to continue.

FAQs on LinkedIn 

What are the most important LinkedIn Statistics?

According to Statista, there are currently 690 million registered users on LinkedIn, making it one of the largest professional networking sites. Each month, around 460 million people visit the website, and more than 63 million unique job listings are posted every month. Additionally, there are currently more than 20 million active company pages on the platform.

What is the breakdown of LinkedIn users by gender?

As of 2020, 58% of all LinkedIn users are male, while 42% are female. Additionally, over half of all monthly visitors to the website are aged between 25 and 34 years old.

What is the average time spent on LinkedIn?

The average amount of time a user spends on LinkedIn each month is around 24 minutes. This number has been steadily increasing over recent years as more people turn to the site for networking and job search purposes.

What is the most popular content on LinkedIn?

The most popular type of content on LinkedIn is professional articles and news stories, which account for just over half (51%) of all posts. Videos are also growing in popularity and currently make up around 42% of total content shared on the platform.

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Conclusion- LinkedIn Statistics 2024

LinkedIn is a powerful social media tool for businesses of all sizes. The wealth of data available on LinkedIn can help you make better decisions about who to target with your marketing efforts, what content to create and share, and how to improve your overall marketing strategy.

We’ve looked at some interesting LinkedIn statistics in this post – what stands out as most valuable to you? What are you going to do differently as a result of this information?

Let us know in the comments!

Aishwar Babber

Hey there, I'm Aishwar! As an SEO Goon, I am obsessed with optimizing websites and driving organic traffic. With my strong technical SEO skills and deep understanding of search engine algorithms, I specialize in improving website performance, enhancing user experience, and boosting search rankings. I love unraveling the complexities of SEO and implementing strategies that help businesses achieve long-term success in the digital landscape. Let's collaborate to elevate your website's visibility and dominate the search results! You can follow my work at GizmoBase and you can find me on Linkedin, Instagram, & Facebook.

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