Midjourney has transformed from a small Discord experiment into one of the most powerful and loved AI image (and now video) generators on the planet.
As we move through 2025, millions of creators, marketers, designers, and hobbyists rely on Midjourney every single day to bring their ideas to life faster and more beautifully than ever before.
This comprehensive guide dives deep into the latest Midjourney statistics 2025-including user growth, revenue, demographics, traffic sources, and real-world usage patterns-while showing you exactly how you can use these insights to get the most value from the tool.
Midjourney User Growth in 2026: The Numbers Keep Climbing
Midjourney continues to experience explosive yet steady growth. The platform now boasts approximately 21 million registered users on its official Discord server as of November 2025.
This represents a jump of nearly 1 million new members in just the last few months of the year.
Daily active users regularly float between 1.2 million and 2.5 million, with peaks reaching over 2.8 million when major updates drop.
On any given moment, more than 1.1 million people are actively generating images inside the Midjourney Discord servers.
Here is the clear user growth timeline:
| Period | Registered Discord Members | Year-over-Year Growth |
| November 2025 | ~21 million | +9.3% from 2024 |
| Mid-2025 | ~20.35 million | |
| End of 2024 | 19.26 million | +10% from 2023 |
| December 2023 | 17.5 million | |
| November 2023 | 16.4 million | |
| Launch (July 2022) | 0 |
What makes this growth remarkable is that Midjourney still achieves it with zero traditional advertising.
Users discover the tool through stunning artwork shared on Reddit, YouTube, Instagram, and X – proof that the product truly markets itself.
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Midjourney Reaches 1 Million Users Faster Than Most Platforms
Midjourney hit 1 million users within just six months of its public beta launch in July 2022. That speed placed it among the fastest-adopted creative tools ever.
| Platform | Time to Reach 1 Million Users |
| Threads | 1 hour |
| ChatGPT | 5 days |
| 2.5 months | |
| Midjourney | 6 months |
| Spotify | 5 months |
| Dropbox | 7 months |
| 10 months |
The Midjourney Subreddit: 1.7 Million Strong and Still Growing
The r/midjourney subreddit has grown to 1.7 million members by November 2025 – a 54% increase from the previous year.
Creators share prompts, critique work, and showcase final pieces here daily. Peak days see over 4,000 posts and comments combined, making it one of the most active creative communities on Reddit.
Who Actually Uses Midjourney?
Midjourney attracts a surprisingly diverse yet focused audience.
Gender distribution
Men make up 59.9% of the user base, while women represent a strong 40.1% – one of the more balanced ratios among AI art tools.
Age distribution of website visitors and Discord members
| Age Group | Percentage of Users |
| 25–34 years | 36.99% |
| 18–24 years | 22.98% |
| 35–44 years | 19.38% |
| 45–54 years | 11.45% |
| 55–64 years | 5.75% |
| 65+ years | 3.45% |
The 25–34 age group clearly dominates, showing that Midjourney has become the go-to tool for young professionals, freelancers, and digital natives who grew up with creative software.
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Where Do Midjourney Users Live? Top Countries in 2026
The United States still leads, but global adoption spreads quickly.
| Country | Traffic Share | Average Visit Duration |
| United States | 17.58% | 10 min 52 sec |
| India | 8.07% | 8 min 25 sec |
| Brazil | 4.30% | 10 min 27 sec |
| United Kingdom | 4.33% | 8 min 46 sec |
| Germany | 4.07% | 7 min 51 sec |
China shows the highest search interest worldwide (Google Trends score of 100), followed closely by South Korea, Singapore, and Hong Kong.
Midjourney Traffic Statistics 2026: People Stay a Long Time
Visitors spend an average of 8 minutes and 27 seconds on the site and view nearly 19–35 pages per session depending on the month. The bounce rate sits at a very healthy 22–26%, which proves people arrive with clear intent and stay engaged.
Traffic sources breakdown
| Channel | Share of Traffic |
| Direct | 65–67% |
| Organic Search | 21–29% |
| Social Media | 3–4% |
| Referrals | 1.5–3% |
| Paid Search | <0.1% |
Among social platforms, YouTube sends the most traffic (35–41%), followed by Discord itself and Reddit.
Revenue and Valuation: A Self-Funded Powerhouse
Midjourney remains completely self-funded and highly profitable.
| Year | Estimated Revenue | Growth |
| 2022 | $50 million | – |
| 2023 | $200 million | +300% |
| 2024 | $300–350 million | +50–75% |
| 2025 | $450–500 million | +45–66% |
The company employs fewer than 100 people yet processes 20–40 image jobs per second across more than 10,000 GPU servers.
Analysts project Midjourney’s valuation could reach $15–20 billion by the end of the decade if current growth continues.
Subscription Plans and Pricing in 2026 (20% Annual Discount Still Applies)
| Plan | Monthly Price | Annual Price (per month) | Fast GPU Hours | Best For |
| Basic | $10 | $96 ($8/mo) | 3.3 hr/mo | Beginners & hobbyists |
| Standard | $30 | $288 ($24/mo) | 15 hr/mo | Regular creators |
| Pro | $60 | $576 ($48/mo) | 30 hr/mo | Freelancers & small studios |
| Mega | $120 | $1,152 ($96/mo) | 60 hr/mo | Agencies & heavy users |
Extra fast GPU time costs $4 per hour across all plans.
How People Actually Use Midjourney in 2026 (Real Community Insights)
Recent 2025 surveys and community polls reveal fascinating usage patterns:
- 68% of users say they primarily use Midjourney “for fun,” while 32% treat it as a serious professional tool.
- 83% of respondents report using it as a form of art therapy or creative relaxation.
- Marketing teams cut visual creation time by 40% on average.
- Game studios and animation houses now use Midjourney in early concept phases at over 30% adoption rate.
- E-commerce brands generate product photography mock-ups in minutes.
- Video generation (V1 model launched June 2025) already sees 60% month-over-month growth.
Hot topics on Reddit and Quora right now (November 2025):
- Users love the new Omni Reference and Draft Mode in V7 for ultra-fast iteration.
- Many creators combine Midjourney with Photoshop or Blender for final polish – a hybrid workflow that has become standard.
- Commercial licensing questions dominate discussions: companies earning over $1 million annually must use Pro or Mega plans.
- The community celebrates the web editor improvements that finally let people use Midjourney outside Discord comfortably.
- Prompt engineering courses and “style tuning” have exploded in popularity as users chase unique personal aesthetics.
Device Preferences: Desktop Still Rules Serious Work
| Platform | Operating System | Share |
| Desktop | Windows | 72% |
| Desktop | macOS | 29% |
| Desktop | Linux | 4% |
| Mobile | Android | 54% |
| Mobile | iOS | 46% |
Serious creators prefer Windows desktops for raw GPU power, while mobile access works great for quick inspiration or sharing.
Major Milestones You Should Know About
- April 3, 2025 – V7 model released with 50% richer textures and dramatically better object coherence.
- June 17, 2025 – V7 became the default model for all users.
- June 2025 – First video generation model (V1) launched, creating 5–20 second clips.
- August 2025 – Meta announced licensing partnership for image and video technology.
- Web editor received massive upgrades, boosting non-Discord usage by over 50%.
FAQs About Midjourney Statistics
1. How many registered users does Midjourney have in 2025?
Midjourney has approximately 21 million registered members on its official Discord server as of November 2025, with daily active users ranging between 1.2 million and 2.5 million.
2. What percentage of Midjourney users are female in 2025?
Women represent about 40.1% of the total user base, while men account for 59.9%. This makes Midjourney one of the more gender-balanced creative AI platforms.
3. Which country sends the most traffic to Midjourney?
The United States contributes roughly 17.6–18.6% of global traffic, followed by India, Brazil, the United Kingdom, and Germany.
4. How much revenue is Midjourney expected to generate in 2025?
Current estimates place Midjourney’s 2025 revenue between $450 million and $500 million, up from $300–350 million in 2024, achieved with zero external funding and minimal marketing spend.
5. Is Midjourney worth the subscription cost for beginners?
Yes – the $10/month Basic plan gives you full access to the latest V7 model and is more than enough for most hobbyists and learners. Many creators start here and upgrade only when they need more speed or private generation.
Also Read:
- TikTok Users Statistics
- Facebook Users Statistics
- Mobile Marketing Statistics
- Link Building Statistics
- Personalization Statistics
Conclusion
Midjourney statistics 2025 paint a picture of unstoppable momentum.
Over 21 million registered creators, half a billion dollars in projected revenue, and a passionate global community prove that Midjourney is far more than a novelty – it has become an essential creative instrument for an entire generation of visual storytellers.
Whether you are a hobbyist looking for endless inspiration, a freelancer building a portfolio, a marketing team racing deadlines, or an agency delivering world-class visuals, Midjourney delivers unmatched speed, quality, and joy.
The numbers tell only half the story. The other half lives in the millions of breathtaking images shared every day – images that started as simple text prompts and ended as artwork that moves people.
If you haven’t fully explored Midjourney yet, 2025 is the perfect year to dive in and make it part of your creative process.
Source: Statista, Midjourney
