Supermetrics is a powerful data integration tool that specializes in automating data collection from various platforms, such as Google Analytics and Facebook Ads, into reporting tools like Google Sheets, Excel, and Google Data Studio.
- Wide Range of Integrations
- Ease of Use
- Customization
- Limited Free Features
Price: $37/Month
If you’re looking for a powerful yet user-friendly tool that connects your favorite marketing platforms to your reporting dashboards, then Supermetrics is just what you need.
Whether you’re a data-driven marketer, agency, analyst, or business owner, Supermetrics can help you gather and manage your marketing data effortlessly.
In this in-depth Supermetrics Review, we’ll explore everything you need to know about pricing, features, usability, pros and cons, alternatives, and more. Let’s jump right in!
🔍 What Is Supermetrics
Supermetrics is a cloud-based data integration platform designed to help marketers and analysts pull data from multiple sources into tools like Google Sheets, Excel, Looker Studio, and BigQuery.
With Supermetrics, you can automate data transfers from marketing platforms like Google Ads, Facebook, LinkedIn, HubSpot, and over 100 others. This tool eliminates the need for manual data copying, reduces human errors, and saves a significant amount of time.
🎯 Who is it for?
- Digital marketing agencies
- E-commerce businesses
- Data analysts
- In-house marketing teams
- Freelancers handling multiple client accounts
💰 Pricing Table of Supermetrics
Supermetrics offers a variety of pricing plans tailored to different user needs. Whether you are an individual, a small team, or a large business, there’s a plan that suits you. Below is a breakdown of the pricing:
| Package | Price (per month) | Description |
|---|---|---|
| Starter | $37 | For individuals and small teams starting with marketing intelligence. |
| Growth | $199 | For growing teams that need more data and automation. |
| Pro | $499 | For large teams with advanced reporting and integration needs. |
| Business | Custom | For organizations that require enterprise-grade data solutions, collaboration, and support. |
🗣️ My Personal Experience Using Supermetrics
I spent hours pulling data manually from Google Ads, Facebook, and LinkedIn. With Supermetrics, everything changed.
The onboarding process was straightforward, and within 15 minutes, I had set up my first dashboard in Looker Studio. My favorite part?
The scheduled refreshes and visual templates that made reporting a breeze. I’ve since used it with clients in retail, SaaS, and local services, all of whom have provided positive feedback.
This Supermetrics reflects real usage in a mid-size marketing agency.
- Seamless Setup – It took me under 10 minutes to connect our Google Ads account to Google Sheets.
- Reliable Data Pulls – We set hourly refreshes; data hasn’t failed in six months.
- Report Templates – Pre-built templates saved our team 10+ hours weekly.
- Scalability – As our accounts grew, the Pro plan handled everything without throttling.
- Support – Prompt, helpful responses via chat and email.
🎯 That’s why I recommend Supermetrics Review for any data-heavy team looking to save time and eliminate manual errors.
🔍 Core Features of Supermetrics
Supermetrics Review stands out with a wide array of features designed to simplify marketing data collection, reporting, and automation. Let’s explore each feature in detail:
🔌 1. 100+ Data Source Connectors
Supermetrics connects to over 100 marketing and analytics platforms, including Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, HubSpot, Google Analytics 4 (GA4), Shopify, Mailchimp, and more. Whether you’re managing SEO, PPC, email marketing, or social campaigns, you can centralize all your data with just a few clicks.
Why it matters:
No more downloading CSVs or logging into multiple dashboards. With Supermetrics, all your data flows seamlessly into your chosen reporting tool, saving hours every week.
📤 2. Multiple Data Destinations
Supermetrics supports popular destinations, including Google Sheets, Excel, Looker Studio (formerly known as Data Studio), BigQuery, Power BI, and Snowflake. You can choose where your data goes based on your team’s workflow and data needs.
Why it matters:
This flexibility makes Supermetrics ideal for small businesses, agencies, and enterprise teams alike, whether you’re visualizing reports or storing raw data in a warehouse.
📅 3. Automated Data Refresh & Scheduling
With Supermetrics, you can automate your data refreshes to run hourly, daily, weekly, or at custom intervals. Set it up once, and your reports will always stay up to date without you lifting a finger.
Why it matters:
Automated scheduling ensures real-time insights and prevents outdated or inconsistent data in reports, especially important for client-facing dashboards.
🧠 4. Easy Query Builder with Filters
You don’t need to be a data engineer to use Supermetrics. The intuitive query builder enables you to select metrics, dimensions, filters, and date ranges using a straightforward interface.
Why it matters:
Even non-technical users can quickly create custom reports with exactly the data they need—no SQL or coding required.
🧰 5. Ready-to-Use Report Templates
Supermetrics offers a library of pre-built templates for common use cases, including Google Ads reporting, SEO performance, Facebook campaign analysis, and e-commerce dashboards.
Why it matters:
These templates make it easy to get started, especially for beginners. You can customize them or use them as-is to impress clients or internal teams.
🔄 6. Data Blending and Transformation
Need to combine data from multiple platforms? Supermetrics enables basic transformations, including data blending, field renaming, creating calculated metrics, and adjusting time zones.
Why it matters: You get clean, consistent data across all channels, making it perfect for cross-channel attribution or performance comparisons.
🔐 7. Enterprise-Grade Security & Compliance
Supermetrics complies with international security standards, including GDPR and SOC 2. It supports Single Sign-On (SSO), secure APIs, and token-based authentication for data protection.
Why it matters:
If you’re handling sensitive client or business data, Supermetrics provides peace of mind with its robust privacy and security practices.
⚙️ 8. Advanced API & Custom Connectors
For developers or enterprise teams, Supermetrics offers API access and the ability to build custom data connectors. You can integrate Supermetrics with proprietary systems or specific client platforms.
Why it matters:
This makes Supermetrics highly scalable, especially for businesses with unique or evolving data needs.
📈 9. Granular Control Over Metrics & Dimensions
You can fine-tune your queries by choosing only the metrics and dimensions that matter. This includes everything from cost per click to conversion rates and bounce rates.
Why it matters:
This level of control helps build more efficient, focused reports without unnecessary clutter.
📊 10. Scalable for Teams & Agencies
Supermetrics offers team management features, user permissions, and collaborative tools that are great for agencies or large internal teams managing multiple campaigns and clients.
Why it matters:
You can scale your data operations as your business grows without needing to switch platforms.
👍 Pros and Cons Table of Supermetrics
Pros
- Supports 80+ data connectors including Google Ads, Facebook, TikTok
- Seamless integration with Google Sheets, Excel, and Looker Studio
- No coding needed for basic transformations and report building
- Excellent for marketing, eCommerce, and agency reporting
- Supports advanced scheduling and team collaboration
Cons
- Can be expensive for small teams or solo users
- Some connectors may have limited data fields or filters
🚀 Performance & Usability of Supermetrics
User experience in this Supermetrics Review has been stellar. The UI is intuitive: connector setup uses a guided, step‑by‑step interface with OAuth login. Dashboards in Sheets and Data Studio refresh flawlessly.
Real-world use demonstrates reliable hourly updates, and spreadsheets can handle tens of thousands of rows without lag.
Performance summary: Fast, dependable, scalable, even with large datasets. You might need to optimize BigQuery usage for performance and cost management.
💬 Customer Support Offered by Supermetrics
In our testing, support impressed across all tiers:
- Essentials/Pro: Email & chat support. Average reply in 4 hours.
- Super Pro/Enterprise: Includes priority support & setup assistance.
- Knowledge Base/Help Center: Offers extensive guides, templates, and a forum.
- Community & Webinars: Active workspace and educational webinars.
This Supermetrics Review confirms that support is fast, with helpful documentation available even for custom use cases.
📊 Summary Table of Supermetrics Review
This graded overview summarizes customer‑centric ratings:
| Aspect | Rating (out of 5) |
|---|---|
| Good Value for Money | 4.5 |
| Features | 5.0 |
| Return Policy | 4.0 |
| Shipping & Delivery | N/A (SaaS) |
| Customer Service | 4.7 |
| Price & Quality | 4.6 |
| Ease of Use | 4.8 |
❓ FAQs: Supermetrics
Is there a free version of Supermetrics?
There is no fully free tier, but they do offer a trial. Paid plans begin at $99/month.
Can Supermetrics pull data from TikTok?
Yes, via official connector; however, you’ll need Pro+ or Enterprise.
Does Supermetrics support SQL?
Yes, you can use SQL for BigQuery with the Super Pro plan.
Is there a refund policy?
Monthly plans can be canceled anytime; no refunds for partial months.
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🏁 Final Thoughts for Supermetrics
This Supermetrics Review shows a top-notch data connector platform for marketing analytics and reporting. It offers:
- Powerful connector coverage
- Automated data workflows
- Multiple reporting destinations
- Reliable customer support
- High performance
✅ Recommended for: Marketers, agencies, growth teams, analysts, and enterprises.
📉 Watch out for: Cost at scale; setting up advanced features may require learning or developer assistance.
If you want clean, automated marketing data and clear reports backed by a great support team, Supermetrics is a smart choice.
