So, in 2024, there are loads of options when it comes to landing page builders. You’ve got Unbounce, Instapage, Landingi, Landen, ClickFunnels – the list goes on!
In my opinion, however, there is one builder that has been around for a while and has some serious power in it, which is Unbounce.
So, in this article, I will break down the good and the not-so-good about Unbounce. That way, you can decide for yourself if it’s truly the best landing page builder for you in 2024. Let’s get started!
Does Unbounce offer a free trial?
Yes, Unbounce lets you try out their platform for free for 14 days. During this time, you can use all of its features with only a few limits.
They’ll ask for your credit card information, but don’t worry; they won’t charge you as long as you cancel before the trial ends.
You can cancel by yourself without having to contact their support team, which is different from some other landing page tools. So, it’s a risk-free way to see if Unbounce is right for you!
Is it easy to learn how to use Unbounce?
You might be wondering if it’s hard to use Unbounce to create a landing page. Well, I’m not a programmer or a designer, and I learned how to use Unbounce in just a few hours.
Even though the builder looks complicated at first, it’s actually easy to understand. Every widget, button, and element is there to help you make a great landing page. So, don’t worry too much about it being too difficult to learn!
This video shall help you a great deal to learn how to use Unbounce in less than 3 minutes.
Features of Unbounce?
Unbounce features
Let me tell you, Unbounce is more than just your typical landing page builder. With Unbounce, you can do way more than create landing pages.
It’s all about giving your website visitors an awesome experience that turns them into loyal customers. Trust me, I’ve tried it myself, and I was amazed at how easy it was to use.
Plus, every button and tool has a clear purpose, making it super simple to build the perfect landing page. So, let’s dive in and discover all the cool features Unbounce has to offer!
Landing pages
Unbounce has two awesome tools for making landing pages: Smart Builder and Classic Builder.
Smart Builder uses smart technology and data from lots of conversions to help you make landing pages that turn more visitors into customers.
On the other hand, Classic Builder lets you design and tweak landing pages with drag-and-drop tools, custom code, and really precise control.
So, whether you want smart help or hands-on control, Unbounce has got you covered!
Using dynamic text replacement
Personalization is a powerful tool for boosting how many people take action on your website. When you personalize, like using a visitor’s name in the text, it can make them more likely to click buttons or fill out forms.
With Unbounce, you can take this even further. For example, if someone comes to your site from an ad, you can show them a landing page that matches the words they searched for.
This makes their experience more relevant and increases the chances they’ll do what you want them to do on your site.
Setting up Conversions
Conversion tracking is like keeping a score of how well your webpage is doing. When someone does what you want them to, like filling out a form or clicking a link, it’s counted as a conversion. You can set up goals to track these actions and see how successful your page is.
It’s best to set just one goal per landing page, even though you can track multiple actions. This helps keep things clear and focused.
Sometimes, people might do something important on a different webpage, like buying something from your website. You can still keep track of these actions using external conversion tracking. For example, if someone buys something after visiting your landing page, you can count that as a conversion, too.
Do they have good customer support?
Unbounce has really good customer support. They’re available through live chat, phone, or email during the weekdays and through email on weekends.
While they’re not available 24/7, their support hours are pretty long, from 1 AM to 8 PM (PST) on weekdays and 9 AM to 9 PM on weekends.
The support team is quick to respond and very helpful. I’ve had to wait a maximum of five minutes on live chat, but usually, I get connected to an agent right away.
They’re experts at what they do and can solve issues fast. Unbounce also has a helpful knowledge base that guides you through everything you need to know. I’ve used it a few times and found it easy to understand.
How Much Does Unbounce Cost?
Unbounce offers four pricing plans tailored to different needs and budgets: Build, Experiment, Optimize, and Concierge.
Build Plan: This is the basic plan, starting at $74 per month. It’s suitable for small businesses or startups new to landing pages. With this plan, you get 20,000 unique visitors, one domain, and one user.
Experiment Plan: This plan costs $149 per month, and it is designed for users who want to thoroughly test and optimize their landing pages before they launch them. It includes unlimited multivariate and A/B testing capabilities, advanced reporting features, dynamic text replacement, and support for up to 2 domains.
Optimize Plan: This plan is ideal for users who are looking to leverage AI to improve conversion rates, and it starts at a monthly fee of $249. In addition to Experiment plan features, it includes AI traffic optimization, visitor behavior insights, advanced targeting options, and support for up to 3 domains.
Concierge Plan: This plan begins at $649 per month and provides dedicated support and room for growth. It includes all Optimize plan features, plus a dedicated customer success manager, implementation services, client and user management tools, and support for unlimited conversions and up to 5 domains.
Each plan offers increasing levels of features and support, catering to businesses and marketers with varying needs and goals.
Unbounce Pros & Cons:
Pros:
- Highly customizable dynamic text replacement for increased ROI on ads.
- An easy-to-use drag-and-drop editor enables landing page creation without design experience.
- Smart Traffic removes the guesswork from testing the best-converting variants.
- Quick A/B test creation with just a few clicks.
- Diversify lead generation methods with popups and sticky bars.
Cons:
- Limited template selection.
- Pricing is based on the number of conversions.
Unbounce Reddit Comments:
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Conclusion:
Unbounce is a top choice among landing page builders because it’s designed to help you create pages that actually turn visitors into leads or customers.
With its easy drag-and-drop editor and plenty of attractive templates, it’s straightforward to make professional-looking landing pages without any hassle.
If your goal is to boost conversions for your business, Unbounce is definitely worth considering.