[email protected]

Unbounce Pricing Plans Cost for Every Plan 2024

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).



Unbounce is a powerful tool for creating and testing landing pages without needing coding skills. I've found it incredibly user-friendly and effective for improving conversion rates. Its drag-and-drop interface and A/B testing features are standout benefits. Personally, it's been a game-changer for my marketing efforts, highly recommended for its ease and efficiency.

Out of 10


  • Supports custom domains
  • Enables fast page loading
  • Provides robust A/B testing
  • Offers a wide variety of templates and designs.
  • Easy-to-use drag-and-drop landing page builder.


  • Price is bit high for beginners


Price: $ 74

Are you wondering how much Unbounce costs? I’ve been there, too, wondering if I can afford it to make cool landing pages. Unbounce is great for creating web pages that really catch people’s eyes.

I wanted to know how much money it would take before I started. So, I looked into their prices to see what they offer and who it’s best for.

Whether you’re just starting out or looking to scale up, knowing the costs upfront is super important. Let’s dive into the details together and see which Unbounce plan would be the best fit for your goals and budget.

Unbounce prices and find the right plan for you.

What Is The Best Unbounce Plan For Me?


Unbounce’s Best Landing Page Plan for Beginners

Build is the most basic plan, starting at $74 per month. It includes 20,000 unique visitors, one domain, and one user. It’s a good option for small businesses or startups just getting started with landing pages.


The Unbounce experiment plan is designed for users who want to test their page content and optimize their marketing strategies thoroughly.


With this plan, priced at $149 per month, you get access to unlimited multivariate and A/B testing capabilities. This means you can test multiple variations of your landing pages to see which ones perform best.

In addition to everything included in the Build plan, the Experiment plan offers advanced reporting features, dynamic text replacement, industry benchmark insights, and support for up to 2 domains.

This plan is suitable for businesses and marketers who are serious about refining their landing pages and maximizing conversions.

Optimize plan 

The Optimize plan from Unbounce is ideal for users who want to leverage artificial intelligence (AI) to enhance their post-click conversion rates significantly.


Priced at $249 per month, this plan includes all the features of the Experiment plan and introduces AI traffic optimization. With this AI-powered feature, you can optimize your landing pages to boost conversions by up to 30%.

In addition to AI traffic optimization, the Optimize plan offers visitor behavior insights, advanced targeting options, and custom scheduling capabilities. It also supports up to 3 domains and accommodates up to 50,000 unique visitors.

This plan is suitable for businesses and marketers seeking advanced optimization tools and wanting to harness the power of AI to improve their conversion rates.

Concierge plan

The Unbounce concierge plan is designed for users who want to maximize their conversions with dedicated support and ample room for growth.


The Concierge plan, starting at $649 per month, includes all the features of the Optimize plan and introduces additional benefits.

With the Concierge plan, you’ll have a dedicated customer success manager who provides ongoing support to help you achieve your conversion goals. You’ll also gain access to implementation services, client and user management tools, and unlimited client instances.

This plan supports unlimited conversions and offers flexible add-on plans to accommodate your growing needs. It starts with support for at least five domains and can handle up to 100,000 unique visitors.

Thus, the Concierge plan is suitable for businesses and marketers who require personalized support, extensive growth opportunities, and comprehensive management tools to optimize their landing pages effectively.

Is Unbounce Free?

NO! Unbounce is not a free service. It’s a premium landing page provider, which means you have to pay to use it. They offer a 14-day free trial, so you can try it out before committing to a plan.

After the trial ends, you’ll need to choose and pay for a plan based on your needs.

Unbounce offers different plans with varying features and prices, so you can select the one that suits you best. While Unbounce may seem expensive, it offers high-quality services tailored to businesses looking to create effective landing pages.

So, if you’re serious about your online presence and want a reliable tool to help you succeed, Unbounce could be worth the investment.

Unbounce Monthly Plans vs Annual Plans?

When you choose the annual plan with Unbounce, you get the same features as the monthly plans but at a 25% discount. This means you pay less for the same service when you commit to a year instead of paying month-to-month.


It’s a pretty good deal because you save money in the long run. Here’s how it works: Let’s say you’re paying $100 per month for a certain plan.

If you switch to the annual plan, you’d only pay $75 per month, which is a 25% discount. So, if you’re sure you’ll be using Unbounce for a while and you’re happy with the service, switching to the annual plan can save you some cash.

How Do You Select The Unbounce Pricing Plan?

Here are some points that should be kept in mind before you select the Unbounce pricing plan:

Your budget: The Build plan is the most affordable option, while the Concierge plan is the most expensive. Choose a plan that fits your budget.

Your traffic: If you expect to get a lot of traffic, you’ll need a plan that can accommodate it. The Build plan is only for up to 20,000 unique visitors per month, while the Concierge plan is unlimited.

Your needs: Consider what features you need and choose a plan that includes them. For example, if you need A/B testing, you’ll need at least the Build plan. If you need advanced features like Conversion Insights and Optimized Page Sections, you’ll need at least the Optimize plan.

Your growth: If you expect to grow your traffic or users in the future, you may want to choose a plan that can accommodate that growth. For example, if you’re on the Build plan and you expect to get more than 20,000 unique visitors per month, you’ll need to upgrade to a higher plan.

Unbounce Pricing Pros and Cons

When considering Unbounce for landing pages and conversion optimization, it’s crucial to look at both the pros and cons of its pricing structure. This approach ensures you make a well-informed decision that aligns with your needs, budget, and growth objectives.


  • Flexible Pricing Options: Unbounce offers a range of plans suitable for different business sizes, from startups to large enterprises, ensuring scalability.
  • Comprehensive Features Across All Plans: Even the basic plan includes a wide array of features like unlimited landing pages and A/B testing, providing a solid toolkit for all users.
  • Free 14-Day Trial: This no-risk trial allows businesses to test Unbounce’s capabilities fully before committing financially, helping to ensure it meets their needs.
  • AI-powered Features: Advanced features, such as AI copywriting and optimization, enhance campaign effectiveness and efficiency, offering a significant advantage.


High Cost for Emerging Businesses: The pricing can be prohibitive for startups and small businesses with limited budgets, making it a challenging investment despite the potential benefits.

Why is Unbounce Pricey?

Unbounce may seem pricey compared to other landing page builders, but you’re paying for some really valuable features.

First, there’s the Smart Builder, which helps you create effective landing pages quickly. You give it some info about your campaign, and it suggests layouts. You even wrote some of the copy for yourself.

Then, there’s the Classic Builder, which gives you more control over your pages. It’s great for experienced marketers and designers who want to fine-tune their pages.

Another awesome feature is Smart Traffic. This lets you create different versions of your landing page and automatically sends visitors to the one most likely to convert them.

Plus, with the top-tier plan, you get access to expert assistance to help you get the most out of Unbounce. So, while it may cost more, you’re getting a lot of value for your money.

Unbounce vs. Instapage vs. Leadpages vs. Landingi

Feature Unbounce Instapage Leadpages Landingi
Starting Price $74/month $99/month $25/month $49/month
Unique Visitors/Month 20,000 5,000 1,000 20,000
Landing Pages Unlimited Unlimited Unlimited Unlimited
A/B Testing Included Included Included (upgraded plan) Included
Popups & Sticky Bars Unlimited Unlimited Included (upgraded plan) Unlimited
Custom Domains 1 (Build plan) 1 (Optimize plan) 1 (Pro plan) 2 (Create a plan)
Integrations 1,000+ 1,400+ 400+ 40+
Advanced Features Conversion insights, dynamic text replacement Personalization, AMP pages Heatmaps, popups A/B testing variations, GDPR compliance
Best for: Growing businesses & agencies focused on conversion optimization Teams & agencies needing high-end personalization & AMP Beginners & solopreneurs Budget-conscious businesses & agencies

Does Unbounce offer a lifetime membership?

As of now, Unbounce doesn’t have a lifetime deal available. It’s not something they’ve offered in the past, and it’s unlikely they will in the future.

Also, Read:

Unbounce Reddit Comments:

byu/th_22 from discussion

byu/th_22 from discussion


Unbounce helps businesses create landing pages that turn visitors into customers. It offers different pricing plans, each with its features and prices, to fit various needs.

The plans start with “Build” for beginners and go up to “Concierge” for large businesses needing more support and features. Although Unbounce isn’t free, it offers a 14-day trial before you buy.

\Choosing an annual plan saves money, offering the same benefits at a 25% discount. Unbounce might seem expensive, but it provides valuable tools like the Smart Builder and Smart Traffic, which help create effective landing pages and direct visitors to the best version for them.

It’s designed for those serious about improving their online marketing and willing to invest in quality tools. In short, Unbounce’s range of plans and advanced features make it a good choice for businesses looking to boost their online conversions.

Do let me know if this article helped you in selecting the Unbounce pricing plan according to your requirements.

Sonia Allan

Hello, I'm Sonia! With a passion for all things SEO, I have dedicated my career to helping businesses increase their online visibility and drive organic traffic to their websites. As an SEO Strategist, I stay up to date with the latest industry trends and techniques to optimize websites for search engines. I love crafting effective strategies that bring tangible results and working closely with clients to help them achieve their business goals through improved search engine rankings. You can find my other work on ImageStation.com, and Affiliatebay

Leave a Comment