Unbounce Pricing Plans Cost for Every Plan in 2025

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Unbounce

OVERALL VERDICT

Unbounce is a powerful tool for creating and testing landing pages without needing coding skills. I've found it incredibly user-friendly and effective for improving conversion rates. Its drag-and-drop interface and A/B testing features are standout benefits. Personally, it's been a game-changer for my marketing efforts, highly recommended for its ease and efficiency.
8.5

Out of 10

Pros

  • Supports custom domains
  • Enables fast page loading
  • Provides robust A/B testing
  • Offers a wide variety of templates and designs.
  • Easy-to-use drag-and-drop landing page builder.

Cons

  • Price is bit high for beginners

RATING:

Price: $ 74

Are you wondering how much Unbounce costs? I’ve been there, too, wondering if I can afford to create cool landing pages. Unbounce is great for creating web pages that really catch people’s attention.

I wanted to know how much money it would take before I started. So, I looked into their prices to see what they offer and who it’s best for.

Whether you’re just starting or looking to scale up, knowing the costs upfront is crucial. Let’s dive into the details together and see which Unbounce plan best suits your goals and budget.

Unbounce prices and find the right plan for you.

What Is The Best Unbounce Plan For Me?

Here are the in-detail pricing plans for Unbounce:

unbounce pricing

1. Build PlanPlan

  • ce: $99 per month (or $74 per month when billed annually).
  • Features:
    • Unlimited landing pages, popups, and sticky bars.
    • Access to Unbounce’s drag-and-drop builder for easy page creation.
    • Form builder for lead generation.
    • Free hosting for your pages.
    • AI-powered copywriting assistance to streamline content creation.
    • Custom scripts and over 1,000 integrations with popular marketing tools.
    • Supports up to 20,000 unique visitors per month.
    • Includes 1 root domain and unlimited subdomains.
    • Single-user access.
    • Customer support is available via phone, email, and live chat.

2. Experiment Plan

  • Price: $149 per month (or $112 per month when billed annually).
  • Features:
    • All features are included in the Build Plan.
    • Unlimited A/B testing capabilities to optimize page performance.
    • Advanced reporting tools for deeper insights.
    • Dynamic Text Replacement to personalize landing page content based on visitor search terms.
    • Supports up to 30,000 unique visitors per month.
    • Includes 2 root domains.
    • Access for up to 3 users.

3. Optimize PlanPlan

  • ce: $249 per month (or $187 per month when billed annually).
  • Features:
    • All features are included in the Experiment Plan.
    • AI-powered optimization tools to enhance conversion rates.
    • Audience insights to better understand visitor behaviour.
    • Advanced targeting and scheduling options for personalized campaigns.
    • Supports up to 50,000 unique visitors per month.
    • Includes 3 root domains.
    • Access for up to 5 users.

4. Agency Plan

  • Price: Let’s talk! (Custom pricing based on requirements).
  • Features:
    • Run campaigns across multiple teams and clients.
    • Unlimited collaborations.
    • Unlimited landing pages, popups, and sticky bars.
    • Traffic volume starts at 100,000 unique visitors per month.
    • Users: Starting at 5.
    • Root Domains: Starting at 20.
    • Everything included in the Optimize Plan, plus:
      • Access to Implementation Services.
      • Listing in Unbounce’s agency partner directory.

This structure caters to businesses of all sizes, with tailored options for agencies requiring greater scalability and collaboration.

Is Unbounce Free?

NO! Unbounce is not a free service. It’s a premium landing page provider, which means you have to pay to use it. They offer a 14-day free trial, so you can try it out before committing to a plan.

After the Trial ends, you’ll need to choose and pay for a plan based on your needs.

Unbounce offers different plans with varying features and prices, so you can select the one that best suits your needs. While Unbounce may seem expensive, it offers high-quality services tailored to businesses looking to create effective landing pages.

So, if you’re serious about your online presence and want a reliable tool to help you succeed, Unbounce could be worth the investment.

Unbounce Monthly Plans vs Annual Plans?

When you choose the annual plan, Planh Unbounce, you get the same features as the monthly plans but at a 25% discount. This means you pay less for the same service when you commit to a year instead of paying month to month.

Unbounce-pricing-Overview

It’s a pretty good deal because you save money in the long run. Here’s how it works: Let’s say you’re paying $100 per month for a certain plan.

If you switch to the annual plan, you will only pay $75 per month, a 25% discount. So, if you’re sure you’ll be using Unbounce for a while and you’re happy with the service, switching to the annual plan can save you some cash.

How Do You Select The Unbounce Pricing Plan?

Here are some points that should be kept in mind before you select the Unbounce pricing plan:

  • Your budget: The Build plan is the most affordable option, while the Concierge plan is the most expensive. Choose a plan that fits your budget.
  • Your traffic: If you expect to get a lot of traffic, you’ll need a plan that can accommodate it. The Build plan is only for up to 20,000 unique visitors per month, while the Concierge plan is unlimited.
  • Your needs: Consider what features you need and choose a plan that includes them. For example, if you need A/B testing, you’ll need at least the Build plan. If you need advanced features like Conversion Insights and Optimized Page Sections, you’ll need at least the Optimize plan.
  • Your growth: If you expect to increase your traffic or users in the future, you may want to choose a plan that can accommodate that growth. For example, if you’re on the Build plan and expect to receive more than 20,000 unique visitors per month, you’ll need to upgrade to a higher plan.

Unbounce Pricing Pros and Cons

When considering Unbounce for landing pages and conversion optimization, it’s crucial to consider the pros and cons of its pricing structure. This approach ensures a well-informed decision that aligns with your needs, budget, and growth objectives.

Pros & Cons of Unbounce:

Pros Cons
  • Flexible Pricing Options
  • High Cost for Emerging Businesses
  • Comprehensive Features Across All Plans
  • Free 14-Day Trial
  • AI-powered Features

The pricing can be prohibitive for startups and small businesses with limited budgets, making it a challenging investment despite the potential benefits.

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Why is Unbounce Pricey?

Unbounce may seem pricey compared to other landing page builders, but you’re paying for some really valuable features.

First, there’s the Smart Builder, which helps you create effective landing pages quickly. You give it some info about your campaign, and it suggests layouts. You even wrote some of the copy for yourself.

The Classic Builder, on the other hand, gives you more control over your pages. It’s great for experienced marketers and designers who want to fine-tune their pages.

Another awesome feature is Smart Traffic. This lets you create different versions of your landing page and automatically sends visitors to the one most likely to convert them.

Plus, with the top-tier plan, Planu gets access to expert assistance to help you get the most out of Unbounce. So, while it may cost more, you’re getting a lot of value for your money.

Unbounce vs. Instapage vs. Leadpages vs. Landingi

Feature Unbounce Instapage Leadpages Landingi
Starting Price $74/month $99/month $25/month $49/month
Unique Visitors/Month 20,000 5,000 1,000 20,000
Landing Pages Unlimited Unlimited Unlimited Unlimited
A/B Testing Included Included Included (upgraded plan plan included
Popups & Sticky Bars Unlimited Unlimited Included (upgraded plan plan limited
Custom Domains 1 (Build plan plan (Optimize plan plan (Pro plan) 2 (Create a plan)
Integrations 1,000+ 1,400+ 400+ 40+
Advanced Features Conversion insights, dynamic text replacement Personalization, AMP pages Heatmaps, popups A/B testing variations, GDPR compliance
Best for: Growing businesses & agencies focused on conversion optimization Teams & agencies needing high-end personalization & AMP Beginners & solopreneurs Budget-conscious businesses & agencies

Does Unbounce offer a lifetime membership?

As of now, Unbounce doesn’t have a lifetime deal available. It’s not something they’ve offered in the past, and it’s unlikely they will in the future.

Can I upgrade or downgrade my planPlantime?

Yes, you can upgrade or downgrade your plan as your needs change. Adjustments can be made directly from your account settings.

Does Unbounce charge extra for integrations?

No, Unbounce includes over 1,000 integrations with popular tools like Zapier, HubSpot, and Google Analytics at no additional cost.

What happens if I exceed my traffic limit?

If you exceed your monthly traffic limit, Unbounce will notify you, and additional charges may apply depending on your usage. You can also upgrade to a higher plan to accommodate increased traffic.

Is there a setup fee for any plan?

No, there is no setup fee for any Unbounce plan.

Does Unbounce offer refunds?

Unbounce does not typically offer refunds. However, you can cancel anytime to avoid future billing.

Can I switch between monthly and annual billing?

Yes, you can switch between monthly and annual billing from your account settings.

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Conclusion

Unbounce helps businesses create landing pages that turn visitors into customers. It offers different pricing plans, each with its features and prices, to fit various needs.

The plans start with “Build” for beginners and go up to “Concierge” for large businesses needing more support and features. Although Unbounce isn’t free, it offers a 14-day trial before you buy.

\Choosing an annual plan saves money, offering the same benefits at a 25% discount. Unbounce might seem expensive, but it provides valuable tools like the Smart Builder and Smart Traffic, which help create effective landing pages and direct visitors to the best version for them.

Unbounce is designed for businesses that are serious about improving their online marketing and willing to invest in quality tools. In short, its range of plans and advanced features make it a good choice for businesses looking to boost their online conversions.

Do let me know if this article helped you in selecting the Unbounce pricing plan according to your requirements.

Sonia Allan

Hello, I'm Sonia! With a passion for all things SEO, I have dedicated my career to helping businesses increase their online visibility and drive organic traffic to their websites. As an SEO Strategist, I stay up to date with the latest industry trends and techniques to optimize websites for search engines. I love crafting effective strategies that bring tangible results and working closely with clients to help them achieve their business goals through improved search engine rankings. You can find my other work on ImageStation.com, and Affiliatebay

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