So, in 2025, there are loads of options when it comes to landing page builders. You’ve got Unbounce, Instapage, Landingi, Landen, ClickFunnels – the list goes on!
In my opinion, however, there is one builder that has been around for a while and has some serious power in it, which is Unbounce.
In this article, I will discuss Unbounce’s pros and cons. That way, you can decide for yourself if it’s truly the best landing page builder for you in 2025. Let’s get started!
What is Unbounce?
Unbounce is a drag-and-drop landing page builder that helps you create landing pages easily without needing to know how to code.
It was created by a small group of people who were tired of waiting for developers to create landing pages for their marketing campaigns and wanted a faster way to do it themselves.
So, they created Unbounce, which lets you drag and drop elements to build your landing pages. Over time, they added more features, such as popups and sticky bars, to help you increase conversions even further.
Unbounce also makes it easy to test different versions of your landing pages to determine which one works best. So, if you want to create landing pages and test what works, Unbounce is a great choice!
Features of Unbounce
Let me tell you, Unbounce is more than just your typical landing page builder. With Unbounce, you can do way more than create landing pages.
It’s all about giving your website visitors an awesome experience that turns them into loyal customers. Trust me, I’ve tried it myself, and I was amazed at how easy it was to use.
Plus, every button and tool has a clear purpose, making it super simple to build the perfect landing page. So, let’s dive in and discover all the cool features Unbounce offers!
1. Landing pages
Unbounce has two awesome tools for making landing pages: Smart Builder and Classic Builder.
Smart Builder uses advanced technology and data from many conversions to help you create landing pages that convert more visitors into customers.
Conversely, Classic Builder lets you design and tweak landing pages with drag-and-drop tools, custom code, and precise control.
So, whether you want smart help or hands-on control, Unbounce has got you covered!
2. Using dynamic text replacement
Personalization is a powerful tool for boosting how many people take action on your website. When you personalize, like using a visitor’s name in the text, it can make them more likely to click buttons or fill out forms.
With Unbounce, you can take this even further. For example, if someone comes to your site from an ad, you can show them a landing page that matches the words they searched for.
This makes their experience more relevant and increases the chances they’ll do what you want them to do on your site.
3. Setting up Conversions
Conversion tracking is like keeping a score of your webpage’s performance. When someone does what you want them to, like filling out a form or clicking a link, it’s a conversion. You can set goals to track these actions and see how successful your page is.
It’s best to set just one goal per landing page, even though you can track multiple actions. This helps keep things clear and focused.
Sometimes, people might do something important on a different webpage, like buying something from your website. You can still track these actions using external conversion tracking. For example, if someone buys something after visiting your landing page, you can count that as a conversion, too.
4. Running A/B tests
If you’re interested in testing different versions of your page to determine which one works best, Unbounce makes it easy to do so.
You can copy your current page and tweak it to create variations. The goal is to change only a few things to see what motivates people to act, such as clicking a button or signing up.
When you’re ready to test, you can decide how often each version appears for visitors. It’s best to split the weight evenly between them. For example, if you have two variants, each should show up 50% of the time. If there are four, each gets 25%. This ensures a fair test for every 100 visitors.
Once the test is done, Unbounce will show you which version got the most conversions. This helps you figure out which changes were the most effective in getting people to do what you want them to do.
5. Using Smart Traffic
Instead of doing A/B testing manually, Unbounce has a feature called Smart Traffic that does it for you.
It figures out which version of your page is getting the most people to do what you want, like sign up or buy something, and automatically sends more visitors to that version.
When you turn on Smart Traffic, it takes some time to learn about the people visiting your page. It looks at things like what they do and where they’re from to figure out which version of your page they’re most likely to respond to.
Once it learns enough, Smart Traffic will start sending more people to the version of your page that is converting the most. This will save you the hassle of constantly checking and adjusting your tests, allowing you to focus on other important aspects of your business.
6. Popups and sticky bars
Not everyone who visits your website will go straight to your landing pages. Some might go to other pages instead.
However, you can still turn these visitors into leads by adding a sticky bar or popup form to your site.
To decide which one to use, you can preview how each option would look on your site by entering your domain in the Sneak Peek section.
Once you’ve chosen, building them is similar to building landing pages. You can pick from different templates, so you don’t have to start from scratch. Just like with landing pages, you can also build them from scratch or use the template builder to customize how they look.
7. Integrations
If you’re familiar with lead generation, you know it’s important to use other tools like email marketing and marketing automation software to work with your collected leads. With Unbounce, you can easily connect these tools and manage your leads effectively.
Once you connect these apps to Unbounce, you can automatically add leads to your lists and send them emails from your drip campaigns.
Unbounce offers native integrations with popular tools to help you manage your leads directly within the landing page editor. Unbounce works with other apps like Google Analytics and Google Tag Manager, as well as tools like Typeform, Stripe, and Calendly. This helps you make your campaigns even more powerful and efficient.
However, if you don’t see your favourite tool among the native integrations, you can also use Zapier integrations. These allow you to connect Unbounce with hundreds of other apps, giving you even more options for automating your marketing workflow.
Is it easy to learn how to use Unbounce?
You might wonder if it’s difficult to use Unbounce to create a landing page. Well, I’m not a programmer or a designer, and I learned how to use Unbounce in just a few hours.
Although the builder looks complicated at first, it’s actually easy to understand. Every widget, button, and element is there to help you create a great landing page, so don’t worry too much about it being too difficult to learn!
This video will help you learn how to use Unbounce in less than 3 minutes.
Does Unbounce offer a free trial?
Yes, Unbounce lets you try its platform for free for 14 days. During this time, you can use all of its features with only a few limitations.
They’ll ask for your credit card information, but don’t worry—if you cancel before the trial ends, you won’t be charged.
Unlike some other landing page tools, Unbounce allows you to cancel without contacting their support team. Thus, it’s a risk-free way to see if It’s right for you!
How Much Does Unbounce Cost?
Unbounce offers four pricing plans tailored to different needs and budgets: Build, Experiment, Optimize, and Agency.
1. Build Plan
- Price: $99 per month (or $74 per month when billed annually).
- Features:
- Unlimited landing pages, popups, and sticky bars.
- Access to Unbounce’s drag-and-drop builder for easy page creation.
- Form builder for lead generation.
- Free hosting for your pages.
- AI-powered copywriting assistance to streamline content creation.
- Custom scripts and over 1,000 integrations with popular marketing tools.
- Supports up to 20,000 unique visitors per month.
- Includes 1 root domain and unlimited subdomains.
- Single-user access.
- Customer support is available via phone, email, and live chat.
2. Experiment Plan
- Price: $149 per month (or $112 per month when billed annually).
- Features:
- All features are included in the Build Plan.
- Unlimited A/B testing capabilities to optimize page performance.
- Advanced reporting tools for deeper insights.
- Dynamic Text Replacement to personalize landing page content based on visitor search terms.
- Supports up to 30,000 unique visitors per month.
- Includes 2 root domains.
- Access for up to 3 users.
3. Optimize Plan
- Price: $249 per month (or $187 per month when billed annually).
- Features:
- All features are included in the Experiment Plan.
- AI-powered optimization tools to enhance conversion rates.
- Audience insights to better understand visitor behaviour.
- Advanced targeting and scheduling options for personalized campaigns.
- Supports up to 50,000 unique visitors per month.
- Includes 3 root domains.
- Access for up to 5 users.
4. Agency Plan
- Price: Let’s talk! (Custom pricing based on requirements).
- Features:
- Run campaigns across multiple teams and clients.
- Unlimited collaborations.
- Unlimited landing pages, popups, and sticky bars.
- Traffic volume starts at 100,000 unique visitors per month.
- Users: Starting at 5.
- Root Domains: Starting at 20.
- Everything included in the Optimize Plan, plus:
- Access to Implementation Services.
- Listing in Unbounce’s agency partner directory.
This structure caters to businesses of all sizes, with tailored options for agencies requiring greater scalability and collaboration.
Do they have good customer support?
Unbounce has really good customer support. They’re available through live chat, phone, or email on weekdays and weekends.
While they are not available 24/7, their support hours are pretty long: from 1 AM to 8 PM (PST) on weekdays and 9 AM to 9 PM on weekends.
The support team is quick to respond and very helpful. I’ve had to wait a maximum of five minutes on live chat, but usually, I get connected to an agent right away.
They’re experts at what they do and can solve issues fast. Unbounce also has a helpful knowledge base that guides you through everything you need to know. I’ve used it a few times and found it easy to understand.
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FAQs
Can I test different versions of my landing page with Unbounce?
Yes, Unbounce makes it easy to run A/B tests. You can create different versions of your landing page and see which one performs better in terms of conversions. Unbounce also offers a Smart Traffic feature that automatically sends visitors to the most effective version.
What features does Unbounce offer to improve conversion rates?
Unbounce offers features like Smart Builder, which uses AI to optimize landing page designs for conversions. It also includes dynamic text replacement to personalize content for visitors and Smart Traffic to automatically direct visitors to the best-performing page variant.
How do I cancel my Unbounce subscription if I decide it's not for me?
You can cancel your Unbounce subscription directly from your account settings. The process is straightforward and does not require contacting customer support, which makes it easy to cancel before your trial or billing period ends.
Does Unbounce offer a free trial?
Yes, Unbounce offers a 14-day free trial, so you can explore all its features without paying anything upfront. Just remember to cancel before the trial ends if you decide not to continue using it, or you'll be charged.
Conclusion: Unbounce Review 2025
Unbounce is a top choice among landing page builders because it is designed to help you create pages that convert visitors into leads or customers.
With its easy drag-and-drop editor and plenty of attractive templates, it’s straightforward to make professional-looking landing pages without any hassle.
If your goal is to boost conversions for your business, Unbounce is definitely worth considering.
