[email protected]

What Is Amazon Brand Registry 2024? For Amazon Sellers

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

What Is Amazon Brand Registry : If you’re a business owner, you’ve probably heard of Amazon Brand Registry – but do you know what it is? Amazon Brand Registry is a program that helps businesses protect their brand on Amazon.com.

It allows businesses to register their trademarks with Amazon, and then receive notifications if someone tries to list a product that infringes on their trademark. Registered businesses can also more easily remove infringing products from the site.

If you’re thinking about selling products on Amazon, it’s important to understand how Amazon Brand Registry can help protect your brand.

Brand ownership is a key component of any effective marketing strategy. As an online retailer, Amazon offers brand owners the ability to protect their intellectual property by registering their brand with Amazon Brand Registry.

In this blog post, we will take a closer look at what Amazon Brand Registry is and how it can help you protect your brand. We’ll also discuss some of the benefits of registration and outline the steps you need to take to get started.

The Amazon Brand Registry program was created in response to the growing number of counterfeit and unauthorized products being sold on Amazon.

The program provides brands with a way to protect their intellectual property and create a more trusted and consistent experience for customers. Amazon Brand Registry is open to any brand that meets Amazon’s eligibility requirements.

To date, over 1,000 brands have been accepted into the Amazon Brand Registry program. These brands come from a variety of industries, including fashion, consumer electronics, and home goods.

Amazon Brand Registry is constantly expanding, and new brands are added to the program on a regular basis.

Amazon Brand Registry: Why Should You Care?

Amazon Brand Registry

As an Amazon seller, you know that maintaining a strong brand is essential to your success on the platform. After all, customers are more likely to purchase products from brands they trust.

But did you know that there’s a program offered by Amazon that can help you protect your brand? It’s called Amazon Brand Registry, and it’s designed to help sellers who own registered trademarks secure their listing pages on Amazon.

If you’re not familiar with Amazon Brand Registry, or if you’re unsure of whether it’s right for you, read on. In this article, we’ll cover everything you need to know about Amazon Brand Registry, including how it works and how it can benefit your business.

What is Amazon Brand Registry?

What Is Amazon Brand Registry : Protect your brand

Amazon Brand Registry is a program offered by Amazon that allows trademark holders to register their brands with the platform. Once a brand is registered, the owner can then create and manage their own branded store on Amazon.

In addition to creating a branded store, registering your brand with Amazon Brand Registry gives you access to a number of other benefits, including:

The ability to create product pages that are optimized for your brand

Improved search visibility for your products

Protection from counterfeiters and other bad actors

A dedicated point of contact at Amazon

The ability to use Amazon’s tools to track and report on sales data

As you can see, Amazon Brand Registry can be a valuable asset for any seller who owns a registered trademark. If you’re not sure if your brand is eligible for Amazon Brand Registry, we encourage you to check out Amazon’s requirements.

How Does Amazon Brand Registry Work?

Now that we’ve covered some of the basics of Amazon Brand Registry, let’s take a more in-depth look at how it works.

The first step in the process is to visit Amazon’s Brand Registry website and sign up for an account. Once you’ve done that, you’ll need to provide Amazon with some information about your brand, including your trademark registration number.

Who is Eligible for the Amazon Brand Registry Program?

eligibility requirements

Amazon’s Brand Registry program is available to trademark owners in select countries who meet certain eligibility requirements. These requirements include having a registered trademark and providing Amazon with evidence of that trademark registration.

Amazon also requires that the trademark be used on products that are sold on Amazon.

If you are eligible for the Brand Registry program, you can create and manage an account that allows you to protect your brand on Amazon. With a Brand Registry account, you can add product information, register new trademarks, and create and manage listings for your products.

You can also use Amazon’s tools to help you track and remove infringing listings.

The Brand Registry program is designed to help trademark owners protect their brands on Amazon. If you are a trademark owner and meet the eligibility requirements, we encourage you to create a Brand Registry account.

Benefits of Amazon Brand Registry


As an Amazon seller, you might be wondering whether Amazon Brand Registry is worth signing up for. After all, it costs $150 to join, and you have to submit a lot of documentation to prove that you’re the owner of your brand.

So what are the benefits of Amazon Brand Registry? In short, it gives you more control over your listings and your brand on Amazon. Here are some of the specific benefits:

  1. You can create enhanced brand content for your product listings. This includes things like a more detailed description, additional images, and video. This can help your listings stand out from the competition and drive more sales.
  2. You can use Amazon’s trademark reporting tools to quickly and easily report any listings that are infringing on your trademark. This can help you keep counterfeit products off of Amazon, and protect your brand’s reputation.
  3. You can participate in Amazon’s Brand Dashboard program, which gives you access to data and insights about how customers are searching for and interacting with your brand on Amazon. This can help you make decisions about how to optimize your listings and marketing campaigns.

Overall, Amazon Brand Registry can be a valuable tool for Amazon sellers who are serious about building and protecting their brand. If you have the resources to invest in it, it can pay off in terms of increased sales and a stronger reputation on Amazon.

Leverage Amazon Brand Analytics

Amazon Brand Analytics is a powerful suite of tools that can help you understand how your brand is performing on Amazon. It provides insights into customer sentiment, product reviews, and keyword trends.

This information can be invaluable in developing an effective Amazon marketing strategy.

There are several ways to access Amazon Brand Analytics. The first is through the Amazon Advertising Console. This is the primary interface for Amazon advertisers. To access Brand Analytics from the console, simply click on the “Reports” tab and select “Brand Analytics.”

Once you have accessed Brand Analytics, you will see a dashboard with several different sections. The first section is an overview of your brand’s performance. This includes information on customer sentiment, product reviews, and keyword trends.

Quick Links 

Conclusion- What Is Amazon Brand Registry 2024 

Amazon Brand Registry is a new program that allows brand owners to protect their intellectual property on Amazon.com. In order to register your brand, you must provide information about your trademark and complete an online application.

Once registered, you will have access to a number of benefits, including the ability to remove infringing listings and use the Mark of Excellence seal on your product pages.

Brand owners who do not register their brands may find it more difficult to enforce their rights against infringers.

Harshit Baluja

I'm Harshit, an Amazon tools expert with three years of experience in the world of Amazon FBA (Fulfillment by Amazon) business. My journey through this dynamic e-commerce landscape has equipped me with a profound understanding of the intricacies of selling on Amazon. I'm also passionate about sharing my insights through content creation, particularly in the realm of Amazon tools reviews. My goal is to help fellow entrepreneurs make informed decisions and optimize their Amazon businesses. With a blend of hands-on experience and a commitment to providing valuable information, I'm here to empower your success in the world of e-commerce.

Leave a Comment