Digiexe, a leading WordPress development agency with over a decade of expertise, transforms websites with top-tier WordPress SEO services across the US, India.
How Digiexe Helped Improve SEO for a Website with Low Traffic?
Introduction: The Hidden Cost of Low Traffic
In the digital age, a website with low traffic represents a significant lost opportunity for businesses aiming to thrive online. For many, the root cause lies in technical inefficiencies, outdated content, or suboptimal optimization strategies that prevent search engines like Google from recognizing their potential.
This blog explores a real-world case where Digiexe, a trusted WordPress development agency based in India & USA, turned around the fortunes of a struggling e-commerce retailer.
With monthly organic traffic stuck below 500 visits, the client faced declining sales and a diminishing online presence. Our expertise in WordPress SEO services not only revitalized their site but also set a blueprint for others facing similar challenges.
How We Helped E-commerce Client Improve Technical SEO?
The client, a mid-sized e-commerce retailer specializing in niche home decor products, operated a WordPress-based website that was visually appealing but technically flawed. Initial analytics revealed a stark reality: organic traffic was stagnant, with users abandoning the site due to poor performance.
The site’s page load time averaged 8 seconds, far exceeding Google’s recommended 3-second threshold, leading to high bounce rates. Broken links and 404 errors disrupted navigation, while mobile users encountered a clunky, non-responsive design that failed Google’s mobile-first indexing standards.
Content was generic, lacking optimization for high-intent keywords like “unique home decor online,” further reducing visibility. The client needed a comprehensive solution to address these technical and content issues to boost traffic and conversions.
Digiexe’s Comprehensive SEO Strategy
Digiexe approached this challenge with a multi-faceted WordPress SEO services plan, blending technical fixes with strategic content optimization.
Our process began with an in-depth technical SEO audit, utilizing tools like Screaming Frog and Google Search Console to pinpoint every issue. The following sections detail the technical problems we identified and the specific solutions implemented to transform the site’s performance.
Technical Issue 1: Slow Page Load Times
Problem: The website’s average load time of 8 seconds was a major deterrent. Large, unoptimized images and inefficient server-side rendering caused delays, frustrating users and lowering search rankings.
Solution: Our team compressed images using tools like TinyPNG, reducing file sizes by 70% without compromising quality. We implemented lazy loading, ensuring images load only as users scroll, and optimized server-side rendering by enabling browser caching and a Content Delivery Network (CDN).
These changes cut load times to 2.8 seconds, aligning with Google’s Core Web Vitals standards and improving user retention.
Technical Issue 2: Broken Links and 404 Errors
Problem: Over 50 broken links and numerous 404 errors disrupted the user experience and confused search engine crawlers, signaling poor site health.
Solution: We conducted a full site crawl with Screaming Frog to identify each broken link. Our developers manually repaired URLs, redirected outdated pages with 301 redirects, and implemented a custom 404 page with navigation links to retain users. This effort restored site integrity, enhancing crawl efficiency and reducing bounce rates by 15%.
Technical Issue 3: Poor Mobile Usability
Problem: The site’s mobile version featured a non-responsive design, with overlapping text and unclickable buttons, failing Google’s mobile-first indexing criteria and alienating 60% of mobile visitors.
Solution: We redesigned the site with a fully responsive theme, adjusting layouts for various screen sizes using CSS media queries. Buttons were resized for touch-friendliness, and a mobile menu was added for easier navigation. Post-optimization testing with Google’s Mobile-Friendly Test confirmed compliance, boosting mobile traffic by 40%.
Technical Issue 4: Inefficient Indexing
Problem: The site’s sitemap was outdated, and improper robot.txt configurations blocked key pages, preventing Google from indexing critical content.
Solution: We generated an updated XML sitemap using Yoast SEO and submitted it via Google Search Console. We revised the robot.txt file to allow crawling of product and blog pages while blocking unnecessary directories. This improved indexing, increasing indexed pages from 150 to 300 within two months.
Technical Issue 5: Lack of Internal Linking Structure
Problem: A weak internal linking structure left crawlers unable to navigate the site effectively, reducing page authority and depth.
Solution: We mapped out a logical linking hierarchy, connecting product pages to relevant blog posts and category pages. Anchor texts were optimized with keywords like “unique home decor online,” enhancing page relevance. This boosted average page depth from 2 to 4 clicks, improving dwell time and authority distribution.
On-Page and Content Optimization
Beyond technical fixes, we enhanced on-page SEO by researching and targeting keywords like “unique home decor online.” We rewrote meta titles and descriptions for all 200 product pages and published 10 keyword-rich blog posts. This content strategy increased topical authority and attracted 30% more organic clicks.
Link-Building Efforts
To elevate domain authority, we secured 15 backlinks from high-authority decor blogs and directories, raising the score from 15 to 28. This off-page optimization amplified referral traffic by 20%.
Measurable Results and Client Feedback
Six months post-implementation, organic traffic skyrocketed by 250%, reaching 1,750 monthly visits. The keyword “unique home decor online” ranked in the top 5, driving targeted traffic.
Conversion rates improved by 70%, with sales doubling due to better user engagement. The client lauded Digiexe’s technical precision and ongoing support, noting, “Digiexe turned our struggling site into a revenue machine.”
Why Technical SEO is Critical?
Technical SEO underpins visibility. Issues like slow load times, broken links, and poor mobile usability can bury a site in search results. Digiexe’s solutions, detailed at our page, address these pain points, making low-traffic sites thrive.
Lessons for Your Business
If your WordPress site faces low traffic, a technical SEO audit is the first step. Digiexe’s expertise can fix load times, links, mobile issues, indexing, and linking, driving growth. Contact us for a free audit.
Conclusion
Digiexe’s WordPress SEO services transformed a low-traffic e-commerce site into a high-performing asset. Our detailed technical fixes and strategic optimization prove that with the right approach, any website can succeed.
Partner with Digiexe’s WordPress development agency to revolutionize your online presence. Contact us today to leverage WordPress SEO services!
