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Surfer SEO vs Ahrefs 2024: Which is the Better SEO Tool?

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I’ve used both Surfer SEO and Ahrefs a lot in my SEO work. In this article, I’ll talk about what I’ve learned from using them and compare how they work.

I’ll look at things like what they can do, how much they cost, and how well they perform. I hope this helps other professionals like me who want to improve their SEO and get more noticed online.

Surfer SEO

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Pricing $89/mo $99/mo
Best for

Surfer SEO excels in optimizing on-page factors such as keyword usage, content relevance, and competitor analysis for improved search rankings.

Ahrefs is best for comprehensive SEO analysis, backlink tracking, keyword research, and competitor analysis to boost website visibility and performance.

  • On-page SEO analysis
  • Keyword research and optimization
  • Content optimization suggestions
  • SERP analysis
  • Site Audit for comprehensive website analysis
  • Backlink Analysis to monitor link profiles
  • Rank Tracker for SERP position tracking
  • Keyword Explorer for targeted keyword research
  • Content score provides easy comparison to competitors
  • Content planning and audit enhance optimization
  • Insert notes and streamlines communication with writers.
  • AI-driven Grow Flow
  • Comprehensive backlink analysis
  • Extensive keyword research tools
  • Site audit functionality
  • User-friendly interface
  • Dependency on Data
  • Learning Curve
  • Limited social media tracking features
  • Occasionally slow data updates
Ease of Use

Surfer SEO offers a user-friendly interface and intuitive features, streamlining on-page optimization tasks for efficient and effective usage.

Ahrefs offers a powerful suite for SEO but requires familiarity; intuitive interface aids navigation, though advanced features may require learning

Value For Money

Surfer SEO offers substantial value for money with its robust on-page optimization features, comprehensive analysis, and actionable insights, aiding in improved search rankings and traffic.

Ahrefs offers extensive SEO tools and data, making it valuable for serious marketers, but its high price may not justify its features for everyone.

Customer Support

Surfer SEO offers responsive customer support through various channels, including live chat and email, ensuring prompt assistance and resolution of queries.

Ahrefs offers responsive customer support with helpful resources, but some users report occasional delays in resolving complex issues.

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Quick Summary: Surfer SEO vs Ahrefs

  • Surfer SEO helps make your website better for search engines by suggesting keywords and helping you search for them.
  • Ahrefs lets you see what your competitors are doing with their websites and find good keywords.
  • Both Surfer SEO and Ahrefs help your website rank better in search engines.
  • You can check links, edit content, track how well your site ranks, and more with their tools.

What Is Surfer SEO?

SurferSEO is an online tool that helps you plan out what to write for websites, landing pages, mobile apps, and ads. You can use it to make existing content better or plan new content.


Plus, Surfer has a feature that lets you create SEO-friendly content automatically, without needing a person to do it.

There are two main parts to Surfer: the part that does all the behind-the-scenes work (like analyzing lots of data to come up with ideas), and the part you see and use.

The behind-the-scenes part uses fancy technology like artificial intelligence and machine learning to look at tons of different things on the web. It then gives you ideas for keywords to target, strategies for your content, and checks to see how well your site is doing.

The part you use is the part that’s easy for you. With just a few clicks, you can make really good articles or ads that show up well on Google.

This means you don’t have to spend a lot of time figuring out complicated stuff – you can focus on getting more people to visit your site, sign up, or buy things each week.

What Is Ahrefs?

Ahrefs is a really popular tool for improving your website’s visibility on search engines like Google. There are several tools included in Site Explorer, such as Content Explorer, Rank Tracker, Keywords Explorer, and Site Audit.


These tools help you understand how your website is doing and how you can make it better.

Ahrefs also gives you access to many other useful tools for different purposes. For example, there are tools for website owners, YouTube creators, people managing backlinks, those researching search engine results, owners of WordPress sites, and teams analyzing competitors.

Ahrefs has its own special software that looks at things like backlinks (links from other websites to yours), how your competitors are doing, and changes in popular keywords.

They also keep a big database of information about search engines and how they work, so you can always stay updated on the latest trends and strategies for SEO and SEM.

Feature Comparison: Surfer SEO vs Ahrefs

1. Surfer SEO

Surfer SEO is a helpful tool for making sure your website shows up well in search results. It has different tools that can boost how your site ranks, like a SERP analyzer, keyword finder, and content editor.

Before you start writing, you can use the SERP analyzer to see what people are searching for and what results show up. This helps you pick the best keywords to focus on.

The keyword research tool in Surfer SEO tells you how many times each month people search for certain words. It’s great for figuring out which keywords will get your website noticed in specific areas.

The content editor is really important too. It tells search engines what your page is all about, which helps with ranking.

It gives you tips on how to improve your content, like how many words to use and what topics to cover. Plus, it connects straight to Google Docs, making it easy to edit your content.

2. Ahrefs

Ahrefs has a tool called Site Explorer that’s really handy for comparing your website to others. You can see things like how much traffic your site gets and how many other sites are linking back to it.

With the organic traffic feature in Site Explorer, you can see what keywords your competitors are already ranking for.

This helps you figure out which keywords you should focus on for your own website. Plus, you can use the backlink checker to see how authoritative a website is based on the links it’s getting from other sites.

Ahrefs also has a keyword explorer tool that helps you find popular search terms in over 100 languages. It not only tells you how many times people search for a keyword but also shows you how likely people are to click on it.

Another important tool in Ahrefs is the Rank Tracker. It helps you see how well your strategies are working over time compared to your competitors from around the world. You can also get SEO reports regularly to keep track of your progress.

Features of Surfer SEO

SurferSEO has some really helpful tools if you’re working on improving your website’s visibility on search engines. Let me explain each feature and tell you all about how it can help:

1. Content Editor:

This tool lets you write new content or edit existing content. It gives you ideas for keywords to use, suggests terms that work well for SEO, checks for plagiarism, and keeps track of different versions of your content.

It also helps you plan out the structure of your articles to make them more SEO-friendly.

Surfer SEO Content Editor

2. Surfer AI:

This is a special feature that uses advanced technology to write content for you. It’s like having an AI assistant that helps you create high-quality content quickly. It uses a mix of different techniques to make sure the content is top-notch and optimized for search engines.

Surfer AI

3. Audit:

If you have old content on your website that needs updating, this feature comes in handy. It checks for any SEO mistakes and gives you suggestions on how to fix them.

You can also compare your content to your competitors’ to see how you stack up and make improvements accordingly.

Surfer seo site audit

4. Keyword Research:

This tool is great for figuring out what keywords to target in your content. It helps you see what your competitors are doing, find new topics to write about, and understand how difficult it might be to rank for certain keywords.

5. SERP Analyzer:

This feature lets you see how well different URLs are ranking on search engine results pages (SERPs). You can look at what your competitors are doing or analyze high-authority websites to get insights.

It also helps you identify which keywords to focus on for better rankings. The report it generates gives you useful metrics like outside links, search visibility, and more to help you make informed decisions about your SEO strategy.

Features of Ahrefs

Ahrefs offers several powerful features to help with SEO research and optimization. Let’s go through each one and explain how it can benefit you:

1. Dashboard:

This is like a control center where you can see an overview of all your website data. It gives you important metrics like domain rating, organic traffic, backlinks, and keywords.

Ahrefs Dashboard

This helps you get a quick snapshot of how your website is performing and where you might need to focus your efforts.

2. Site Explorer:

This tool is really useful for analyzing your own website or your competitors’. It provides detailed information about things like backlink profiles, organic traffic, website structure, and even paid traffic performance.

Ahrefs Site Explorer

This helps you understand what’s working well and what could be improved on your website.

3. Keywords Explorer:

To attract more visitors to your website, you need to rank well for certain keywords. This tool helps you find the best keywords to target by showing you trending keywords, evergreen keywords, and phrases with high traffic potential but low difficulty. This can really boost your website’s visibility in search engine results.

Ahrefs Keyword Explorer

4. Site Audit:

This feature helps you analyze your website’s SEO performance in detail. It checks for over 160 different issues related to things like page performance, HTML tags, content quality, and more.


By fixing these issues, you can improve your website’s overall SEO and increase its chances of ranking higher in search results.

5. Rank Tracker:

Keeping track of your website’s ranking in search engine results is crucial for staying ahead of the competition. This tool lets you monitor your own website’s ranking as well as your competitors’.


The tool can be customized to track specific criteria, including Google’s Featured Snippet, Sitelinks, etc. This helps you stay informed about any changes in your website’s ranking and take action to improve it.

6. Content Explorer:

This tool is perfect if you’re looking for inspiration for your website’s content or want to find top-performing content from which to get backlinks.

It helps you find popular content in various niches and gives you insights into its traffic and status. This can help you come up with new content ideas or find opportunities to improve your website’s backlink profile.

Attributes SurferSEO Ahrefs
Free trial None Limited
Free SEO and SEM tools None 15+ free tools with no sign-up
User interface Organized, clutter-free, and minimalist Well-organized, clutter-free, minimalistic
Core SEO and SEM tools Content Editor, Keyword Research, SEO Audit, Surfer AI, Surfy – AI assistant, Templates, and Custom Knowledge Dashboard, Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and a set of 11 special tools for paid subscribers
Use case Well-suited for basic to advanced SEO and SEM projects for digital marketing It uses its own Surfer bot and crawler tools with limitations
User base Over 15,645 paid customers from more than 159 countries More than 40,000 subscribers according to 6Sense
Search engines supported Limited and mostly for Google SERP Supports 10 search engines including Google, Bing, Yahoo, Yandex, and more
Content templates Three content templates when using Surfer AI for content generation: Blogs, Single product reviews, and Product roundups No specific content templates
Content creation Advanced content editor for semantic analysis and content ranking Limited content creation capabilities
Keyword research context Creates clusters of keywords for primary and related keywords in relevant groups Basic keyword explorer showing all semantic keywords, People Also Ask questions, relevant URLs, etc.
Backlink Analysis Limited functionality compared to Ahrefs Robust backlink analysis tools with historical data
Integrations Integrates with various CMS platforms and tools Integrates with popular marketing and SEO tools
Site Audit Provides basic site audit functionalities Comprehensive site audit tools with detailed reports
Data on the website, the content, the backlinks, and the keywords There are limitations to the tools it uses, such as Surfer bot and crawler With a capacity of 5 million page crawls per minute, Ahrefs is the world’s 7th largest web crawler
AI usage Extensive Limited
Cost of ownership Less than Ahrefs More than Surfer
History Basic log of usage Stores activity history for 6 months, 2 years, 5 years, and unlimited years with varying pricing plans

Comparison Of Pricing

1. Ahrefs Pricing


1. Pricing Plans:

  • Lite: $99 per month
  • Standard: $199 per month
  • Advanced: $399 per month
  • Enterprise: Custom pricing (Contact sales)

2. Pay Monthly vs. Pay Annually:

  • Pay Monthly: You pay the listed monthly price.
  • Pay Annually, Get 2 Months Free: If you choose the annual payment option, you get two months free compared to paying monthly.

3. Which Plan is Suitable for Whom:

  • Lite Plan:

Suitable for: Small businesses and hobby projects.

Pricing: $99 per month.

Features: Essential SEO tools such as Site Explorer, Keyword Explorer, Site Audit, and Rank Tracker. Suitable for those who are just starting out in SEO or running a small project.

  • Standard Plan:

Suitable for: Freelance SEOs and marketing consultants.

Pricing: $199 per month.

Features: Includes all Lite features plus additional tools like Portfolios, Content Explorer, and more advanced features in Site Explorer and Alerts. Perfect for individuals or small agencies managing multiple clients.

  • Advanced Plan:

Suitable for: Lean in-house marketing teams.

Pricing: $399 per month.

Features: Offers all Standard features with even more advanced tools in Site Audit and Looker Studio. Designed for businesses with a dedicated marketing team and a focus on comprehensive SEO strategies.

  • Enterprise Plan:

Suitable for: Agencies and large enterprises.

Pricing: Custom pricing (Contact sales).

Features: Tailored solutions with personalized pricing and features to meet the specific needs of large organizations. Ideal for agencies managing multiple clients or enterprises with complex SEO requirements.

2. Surfer SEO Pricing

Surfer SEO Pricing Monthly

1. Monthly Billing:

  • No long-term contracts, cancel anytime.
  • Great for those who want flexibility.

2. Yearly Billing:

Save up to $480 compared to monthly billing.

3. Plans:

  • Essential:

Price: $89 per month.

Suitable for: Small business owners and freelancers.

Features: Write and optimize articles with Content Editor, Keyword Research, Invite 2 team members.

  • Scale:

Price: $129 per month.

Suitable for: Mid-sized agencies and marketing teams.

Features: Write and optimize articles with Content Editor, Audit, Keyword Research, Invite 5 team members.

  • Scale AI:

Price: $219 per month.

Suitable for: Agencies and teams looking to scale up with AI.

Features: Write and optimize articles with Content Editor, Generate ready-to-rank AI articles (up to 10), Audit, Keyword Research, Invite 5 team members, Personalized onboarding.

  • Enterprise:

Price: Starts from $399 per month (billed yearly).

Suitable for: Large agencies and marketing teams.

Features: Write and optimize a custom number of articles with Content Editor, Generate a custom number of ready-to-rank articles with AI, Audit, Keyword Research, Custom team size, Personalized onboarding, Priority support, SERP Analyzer, White Label, API.

Plan Suitable For Description
Lite Just starting out or small projects Basic SEO tools for beginners or small-scale projects.
Standard Freelancers or small agencies More features for individuals or small agencies managing multiple clients.
Advanced Dedicated marketing teams Comprehensive SEO tools for teams with a focus on SEO strategies.
Enterprise Large agencies or enterprises Custom solutions for organizations with complex SEO needs and requirements.
Essential Small businesses and freelancers Basic SEO tools suitable for individuals or small businesses.
Scale Mid-sized agencies and marketing teams More features and capacity for mid-sized agencies and teams.
Scale AI Agencies and teams leveraging AI for content AI-powered tools for content creation and optimization.
Enterprise Large agencies and marketing teams Tailored solutions with advanced features and customization for large organizations.


🔥Which tool is better for on-page SEO?

SurferSEO: Excellent, specialized in on-page SEO with detailed content analysis and recommendations. Ahrefs: Good, but more general SEO features, not as focused on on-page optimization.

🚀Which tool has better customer support?

SurferSEO: Good support with focus on chat and email. Ahrefs: Excellent support with email, chat, and comprehensive help documentation.

✨Which tool has better reporting capabilities?

SurferSEO: Provides detailed content reports. Ahrefs: Offers highly detailed and customizable reports across various SEO aspects.

❓Can I manage my SEO for multiple websites?

SurferSEO: Yes, allows managing SEO for multiple websites. Ahrefs: Yes, suitable for managing multiple websites with its comprehensive toolset

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Conclusion: Ahrefs vs. Surfer SEO: Which Is Better?

SEO campaigns are super important in digital marketing because they help bring more people to your website.

I use both Surfer SEO and Ahrefs because they each have their own good and not-so-good parts. But which one I use depends on what I need and how much money I have.

In the end, whether you pick Surfer SEO or Ahrefs, you’ll get tools that help you understand things like where your website links are coming from, how well your pages are ranking, and what keywords to focus on.

Using both Surfer SEO and Ahrefs together is great because they help me figure out how to make my website better for search engines like Google.

Surfer SEO helps me make sure my content is easy for search engines to understand, while Ahrefs helps me see where I can improve my website’s overall performance.

So, by using both, I can make sure I’m covering all my bases and increasing my chances of getting more visitors to my site.

Aishwar Babber

Hey there, I'm Aishwar! As an SEO Goon, I am obsessed with optimizing websites and driving organic traffic. With my strong technical SEO skills and deep understanding of search engine algorithms, I specialize in improving website performance, enhancing user experience, and boosting search rankings. I love unraveling the complexities of SEO and implementing strategies that help businesses achieve long-term success in the digital landscape. Let's collaborate to elevate your website's visibility and dominate the search results! You can follow my work at GizmoBase and you can find me on Linkedin, Instagram, & Facebook.

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