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Surfer SEO vs Frase 2024: Which One Is The Best?

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Are you looking for a tool to help improve your content?

I am sure you must have come across SurferSEO and Frase, two popular options in the SEO world. They both have amazing features and different prices. I’ll compare them here to help you choose.

This blog post includes personal experiences, hours of research, and hands-on experience with both tools so that you can see which one fits your needs.

Remember, this is just for information—we’re here to help you decide what’s best for you. Let’s take a look at these tools and see what they offer!

Surfer SEO

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Pricing $89/mo $15/mo
Best for

Surfer SEO excels in optimizing on-page factors such as keyword usage, content relevance, and competitor analysis for improved search rankings.

Frase is best for AI-driven content optimization, including topic research, content brief creation, and semantic analysis for improved SEO.

  • On-page SEO analysis
  • Keyword research and optimization
  • Content optimization suggestions
  • SERP analysis
  • AI-driven content optimization
  • Content brief creation
  • Semantic analysis
  • SEO improvement
  • Content score provides easy comparison to competitors
  • User-Friendly Interface
  • Insert notes and streamlines communication with writers.
  • AI-driven Grow Flow
  • Content optimization for user intent
  • AI-driven content optimization
  • Topic research and content brief creation
  • Semantic analysis for improved SEO
  • Dependency on Data
  • Learning Curve
  • Learning curve for new users
  • Occasional glitches in AI-generated suggestions
  • Limited customization options for advanced users
Ease of Use

Surfer SEO offers a user-friendly interface and intuitive features, streamlining on-page optimization tasks for efficient and effective usage.

Frase offers intuitive interface, user-friendly tools, and efficient workflows, making it accessible for users with varying levels of expertise.

Value For Money

Surfer SEO offers substantial value for money with its robust on-page optimization features, comprehensive analysis, and actionable insights, aiding in improved search rankings and traffic.

Frase provides significant value for money with its AI-driven content optimization features, streamlining workflows and potentially improving SEO outcomes for businesses.

Customer Support

Surfer SEO offers responsive customer support through various channels, including live chat and email, ensuring prompt assistance and resolution of queries.

Frase provides responsive customer support through various channels, including email and live chat, ensuring prompt assistance and resolution of queries.

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Surfer SEO vs Frase: Overview

Main Differences: Surfer SEO vs Frase

Here are some big differences between Surfer SEO and Frase:

In the beginning, Frase was a tool for creating content, but later, it added SEO capabilities. Surfer, on the other hand, began as a content optimization tool and then added content creation features.

Frase is mainly used for topic research and creating content, while Surfer is well-known for its SERP analyzer, which helps optimize content.

Frase is a complete content creation tool with many features, while Surfer recently teamed up with Jasper AI to offer content creation options.

Surfer lets you do detailed keyword research, but Frase needs this feature.

There are some similarities between the two tools, but these are their main differences.

1. Surfer SEO

Surfer SEO is a helpful tool for making your online content better and getting it to show up higher in Google searches. It’s all done online, and one of its main features is the SERP analyzer, which helps you see how your website compares to others in search results.


This tool can also help you get more links to your website, bring in more visitors, and grow your business.

With Surfer SEO, you can write content faster because it works with Jasper AI, and its content editor can point out what words you need to add to improve your content.

2. Frase

Frase’s AI helps you make your blog posts and content better. Instead of doing the research yourself, you can use Frase to write content that’s good for both people and search engines.

By connecting Frase to your Google Search Console data, you can see what topics are best to write about. Frase is popular for its content briefs and topic research tools.

You can use it to improve the content you already have on your website and find new ideas for articles. It helps you create outlines, find questions your audience wants answers to, and research different topics.

With the question ideas tool, you can see what questions people are asking online, which can help you create content that’s helpful and relevant to your audience.

Detailed Features Comparison: Surfer SEO vs Frase

We will now take a closer look at all the features that Surfer SEO and Frase have to offer in this section.

1. Content Creation

Surfer SEO’s Content Creation with Jasper AI:

  • Integration with Jasper AI allows for quick creation of SEO-optimized content.
  • Simply input a keyword and provide instructions on tone preferences.
  • Multiple copies of content can be generated, all plagiarism-free.

Surfer SEO with Jasper AI

Frase AI’s Content Creation:

  • Offers seamless content creation with just a click.
  • Users input background context, choose content length and creativity level.
  • Helps overcome writer’s block by swiftly generating SEO-friendly content.

Frase AI Creator


While Frase AI excels in content creation, Jasper AI offers more control over content tone and instructions, making it slightly superior in this aspect.

2. Content Planner

Surfer SEO’s Content Planner:

  • Generates comprehensive content strategy for relevant topics quickly.
  • Provides relevant keywords for the topics.
  • Users input a keyword and click to generate ideas, resulting in dozens of ideas.
  • Offers various keyword opportunities.

Frase’s Content Brief Creation:

  • Creates SEO-optimized content briefs in minutes.
  • Generates complete content outlines based on user’s search query.
  • Can write content briefs within six seconds.
  • Users input a keyword, and it instantly creates the content outline.
  • Custom brief templates available for easy content brief creation.


Surfer SEO’s Content Planner focuses on providing a wide range of relevant keywords and topic ideas, while Frase’s feature allows for quick creation of content outlines, aiding in content creation based on those outlines.

3. Content Optimization

Surfer SEO’s Content Analysis:

  • Analyzes content based on over 500 ranking factors.
  • Provides suggestions for optimization based on analysis.
  • SERP analyzer breaks down content and displays content score, backlink score, image optimization, etc.
  • Offers in-depth analytics and reports comparing content with competitors.

Frase’s Topic Score and Keyword Suggestions:

  • Assigns a topic score to page content for search engine optimization assessment.
  • Provides competitor score based on keyword and topic.
  • Offers keyword suggestions for content optimization.
  • Allows real-time optimization of content.


Surfer SEO excels in providing comprehensive analytics and reports comparing content with competitors, while Frase’s topic score and keyword suggestions feature aids in real-time content optimization. Both tools offer valuable insights for content optimization, catering to different user preferences and needs.

4. Content Editor

Surfer SEO Content Editor:

  • Enter a keyword and start writing content.
  • Displays content score and suggested keyword terms for optimization.
  • Click on keywords for examples.
  • Content score improves with the addition of NLP terms from keyword suggestions.

Surfer SEO Content Editor

Frase Content Optimization Tool:

  • Offers keyword suggestions on the right side of the screen.
  • Indicates keyword frequency for optimal content.


Surfer SEO’s content editor stands out as superior to Frase’s content optimization tool. Surfer SEO provides comprehensive keyword suggestions and real-time content scoring, enhancing content optimization capabilities.

5. Customer Support

Surfer SEO Customer Support:

  • The intercom chat button is available on every page.
  • Allows messaging the support team.
  • Indicates if the support team is online or away.
  • The average response time of 2-3 minutes when online.
  • Offers assistance on any Surfer SEO-related queries.

Frase Customer Support:

  • AI-powered chatbot called Frase Answer Engine.
  • It enables asking questions and searching for related terms.
  • It provides results or redirects users to the live chat option.


Both Frase and Surfer SEO offer commendable customer support services. Surfer SEO provides direct access to the support team via Intercom chat, with a quick response time, while Frase’s AI-powered chatbot efficiently assists users with inquiries and redirects to live chat as needed.

Pros & Cons: Surfer SEO vs Frase

1. Surfer SEO


  • Analyzes over 500 ranking metrics for your URL to provide insights into how to improve rankings.
  • The content editor facilitates content brief creation, SEO optimization, and content strategy preparation.
  • Helps find LSI keywords and related topics to enhance topical authority.
  • Offers a free Keyword Surfer extension for convenient keyword research while browsing Google.
  • Provides a content score above 70, indicating potential ranking on Google, along with suggestions for improvement.


  • It may overwhelm beginners with its in-depth SEO knowledge.
  • Keyword research tools require improvement.

2. Frase


  • Enables faster creation of outlines and content with its content brief and AI writing tools.
  • Offers a content optimization tool similar to Surfer SEO, providing valuable SEO improvement suggestions.
  • This is a cost-effective alternative to Surfer SEO.
  • Features a smooth and easy-to-understand interface, with all tools easily accessible from the dashboard.
  • The development team regularly adds new features to the tool, ensuring continuous improvement.


  • Encounters occasional technical issues that may affect the completeness of the analysis of headings and text in a URL.
  • Does not consider keyword difficulty when creating outlines or content, potentially impacting the client’s ability to rank on Google.

Pricing Comparion: Surfer SEO vs Frase

Surfer SEO and Frase’s pricing plans will be compared in this section.

1. Surfer SEO

As you can see from the screenshot below, Surfer SEO offers four pricing options:

Surfer SEO Pricing Monthly

  • Essential:

This plan is suitable for small business owners and freelancers. It costs $89 per month and allows you to write and optimize articles using the Content Editor.

You can create up to 30 articles, conduct keyword research, and invite 2 team members to collaborate. It’s a good starting point for those with basic SEO needs.

  • Scale:

Priced at $129 per month, the Scale plan is ideal for mid-sized agencies and marketing teams. It includes all the features of the Essential plan, with the ability to create up to 100 articles.

Additionally, it offers an audit feature and allows you to invite 5 team members, making it suitable for scaling up your SEO efforts.

  • Scale AI:

This plan costs $219 per month and is designed for agencies and teams looking to leverage AI for content creation.

In addition to the features of the Scale plan, you can generate ready-to-rank AI articles (up to 10) and receive personalized onboarding support. This plan is for those who want to incorporate AI-driven content into their SEO strategy.

  • Enterprise:

The Enterprise plan starts at $399 per month, is billed annually, and is tailored to large agencies and marketing departments with advanced needs.

It offers all the features of the previous plans, along with custom team sizes, priority support, SERP Analyzer, White Label, and API access. This plan provides maximum flexibility and support for extensive SEO campaigns.

2. Frase Pricing Plans

There are three pricing options available through Frase, including:

Frase Pricing

  • Free Trial:

You can start for free with this plan. It includes one user and allows you to analyze one search query. No commitment is required, and no credit card is needed to sign up. It’s a great way to test out the platform and see if it meets your needs.

  • Solo:

This plan is suitable for individuals and costs $15 per month (or $12 per month if paid annually). It includes one user and allows you to analyze up to 10 search queries per month. Again, you can try it for free without providing any credit card details.

  • Basic:

The basic plan offers more features for $45 per month (or $38 per month if paid annually). It includes one user and allows you to analyze up to 30 search queries per month. Like the other plans, you can start with a free trial without any obligations.

  • Team:

The Team plan is priced at $115 per month (or $97 per month if paid annually). It includes three users, with the option to add extra users for $25 per month each.

With this plan, you get unlimited search queries, making it suitable for larger teams or agencies. As with the other plans, you can try it for free without providing credit card details.


The pricing of Surfer SEO is reasonable, considering the features it offers. However, to make a fair comparison between all the plans of Frase and Surfer SEO, you need to factor in the cost of SEO-add for Surfer SEO.

When you add this additional cost to the pricing of Frase, you’ll likely find that Surfer SEO is more affordable overall.

This means that you can access similar or even more advanced features with Surfer SEO at a lower cost compared to Frase. If you’re looking for a cost-effective solution without compromising on functionality, Surfer SEO is the better option for you.

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Final Verdict: Surfer SEO vs Frase

So, when it comes down to choosing between Surfer SEO and Frase, it really depends on what you need. If you’re looking for a tool mainly focused on content creation and generating SEO-friendly content, then Frase could be the one for you.

However, if you want a comprehensive SEO tool that also helps with content creation, then Surfer SEO is the better option. For quick content creation, we recommend Surfer SEO because it offers a wide range of features.

It also provides robust keyword research capabilities and helps you understand what content you should focus on for your website.

Additionally, Surfer SEO’s SERP analyzer compares your page with competitors and gives tailored suggestions.

So, after comparing Surfer SEO and Frase, consider your specific needs and preferences to make the right choice. We’d love to hear your thoughts on both tools in the comments below!

Aishwar Babber

Hey there, I'm Aishwar! As an SEO Goon, I am obsessed with optimizing websites and driving organic traffic. With my strong technical SEO skills and deep understanding of search engine algorithms, I specialize in improving website performance, enhancing user experience, and boosting search rankings. I love unraveling the complexities of SEO and implementing strategies that help businesses achieve long-term success in the digital landscape. Let's collaborate to elevate your website's visibility and dominate the search results! You can follow my work at GizmoBase and you can find me on Linkedin, Instagram, & Facebook.

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