Branding services
We Build Brands that
Dominate the Market
Digiexe assists companies in building a brand. Brand Building focuses on the experience when people interact with a business. In this competitive world, we assist small businesses to be unique by pairing their brand with some mind-blowing marketing practices, which helps create a unique and niche brand.
Our APPROACH
Brand Discovery
Any brand strategy starts with obtaining important information regarding the client’s business process and model. We conduct discovery sessions to collect the requirements, to brainstorm, to have more clarity, and to understand the reason behind the starting the business. We make sure the strategic direction as well as identity is in sync with the client’s business goals and requirements.
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Analysis of Competitors
In order to stand out, you have to know what you are up against. We conduct a top-level analysis of competitors or benchmark brands in the areas of brand identity, website experience, digital marketing, and more. This important exercise identifies areas of opportunity and key differentiators for positioning your business effectively.
Target Audience
If you are able to understand as well as define your customers, your marketing and brand message can be in sync with their experience. At Digiexe, the general target audience is defined, post which the buyer personas get developed which offer a lot of detail like their lifestyle, values, motivations, etc. These are the people whom you will share communication with your brand.
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Brand Voice
Are you sure your audience is being addressed the right way? People look out for authentic brands that have a clear story that is backed by the right tone and voice. Each brand has its unique style of communication which is practiced consistently over time. At Digiexe, we define the brand voice – the style, the personality, and the point of view. Additionally, we also show how the tone of the brand can be modified to suit the target audience your brand’s tone can change depending on the type of message and the audience being targeted.
Brand Messaging
Your business requires a message which is concise, captures the essence, is impactful, and provides value to the consumers. The overall story of a brand should be able to catch the attention along with emotional responses. We, at Digiexe, help you design a unique slogan, value proposition, a mission statement, and a brand story that can be used on the About page of your website.
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Customer Journey
As a brand, you need to understand the important stages of the journey of your buyer persona, from being aware of your business, making initial investments and the like. At Digiexe, guiding principles, calls to action, and tactics are identified which support the needs of the consumer’s at every stage in the life cycle. Mapping this customer journey enables you to define and create content for every stage of your decision-making process. This will make sure the sales increase and customers are retained.
The branding services mentioned above are vital to develop a lasting brand prior to heading into the next phase -fonts, colors, and graphics.
