Social Media Optimization and Marketing Services
DigiExe social media optimization builds strong profiles, consistent content and engaged communities on LinkedIn, Instagram, Facebook, X and YouTube, then turns that attention into leads.
What is social media optimization?
Social media optimization, or SMO, improves how your brand shows up and performs on social platforms. It covers profile setup, content planning, posting, engagement and the links between social and your website.
Our founder Jitendra Vaswani has built a personal brand across LinkedIn, X and YouTube, and our team applies the same habits to client accounts: clear positioning, regular posting and real conversations.
Social media services
Organic and paid social.
Profile optimization
Bios, links, highlights and visuals that convert.
Content calendar
Monthly plan of posts for each platform.
Community management
Replies to comments and messages.
Analytics and reports
Reach, engagement, clicks and leads.
How our SMO works
Audit
Profiles, content and competitors.
Plan
Positioning, pillars and calendar.
Publish
Content creation and posting.
Grow
Engagement, ads and reporting.
Why choose DigiExe for social media
Since 2014
DigiExe has worked in SEO and digital marketing since 2014, through every major Google update since.
1,400+ clients in 28 countries
Startups, local businesses, SaaS brands and ecommerce stores in India, the USA, the UK, Australia and beyond.
Led by Jitendra Vaswani
Our founder started BloggersIdeas in 2013, wrote the bestselling book Inside A Hustler's Brain and speaks at events like Affiliate Summit and Affiliate World.
Tested on our own sites
The DigiExe family runs its own content sites, so the methods we use for clients are tried on our own traffic first.
Plans and pricing
Our Pricing Plans
Transparent, tailored plans for every stage of growth. Every plan is custom-quoted to fit your goals — get in touch and we’ll build the right package for you.
Starter
For small businesses building a presence-
Management of 2 social platforms (e.g. Facebook & Instagram)
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12 custom branded posts per month
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Profile & bio optimization (keywords, links, CTAs)
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Basic hashtag research & strategy
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Community management (comment & DM monitoring)
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Monthly performance report
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Email support
Growth
For brands scaling engagement & reach-
Management of 4 social platforms
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24 custom branded posts + 8 reels/short videos per month
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Advanced profile optimization across all channels
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Advanced hashtag & keyword strategy with A/B testing
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Daily community management & engagement
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Competitor & audience analysis
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Content calendar & posting schedule
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Bi-weekly performance reports & insights
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Dedicated social media manager
Enterprise
For established brands maximizing ROI-
Management of 6+ social platforms
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40+ custom posts + 16 reels/short videos per month
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Full-funnel social strategy & brand storytelling
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Influencer outreach & UGC campaign coordination
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Paid social ad management & retargeting setup
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Priority daily community management & crisis response
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In-depth competitor, audience & sentiment analysis
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Custom analytics dashboard with real-time KPIs
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Weekly reporting & strategy calls
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Dedicated account manager + creative team
Which platforms suit your business
| Platform | Best for |
|---|---|
| B2B leads and personal brands | |
| Visual products and local brands | |
| Local communities and ads | |
| X | News, tech and thought leadership |
| YouTube | Education and long form video |
Social Media Optimization: frequently asked questions
What is social media optimization?
Improving your social profiles, content and engagement so your brand gains reach, followers and leads.
Is SMO the same as social media marketing?
SMO focuses on organic optimization. Social media marketing also includes paid ads. We offer both.
Which platforms do you manage?
LinkedIn, Instagram, Facebook, X, YouTube and Pinterest.
How often will you post?
Usually 3 to 7 times a week per platform, based on your plan.
Do you create the graphics and videos?
Yes. Our team creates posts, carousels and short videos.
Does social media help SEO?
Indirectly. Social brings traffic, brand searches and content discovery.
Do you reply to comments?
Yes, community management is included in most plans.
How do you measure results?
Reach, engagement, follower growth, clicks and leads.