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Online Learning Website Case Study

Hey everyone,

I’m going to walk through exactly how we touched 0 to 200+ daily clicks for our online learning website in just 9 months.

I genuinely hope that it provides a behind the scenes look into what an SEO campaign can look like.


  • From 0 clicks per day to now 200+ on average.
  • Hardly took under 50 links.
  • 97 traffic pieces of content live on the site.
  • A very limited budget.
  • The campaign was executed by my team.

Background Story

We have launched this really new affiliate website in the highly competitive online learning niche and now we hit 200+ daily clicks. We have focused on building quality content and links from the very beginning and you can see the results.

The DR of the website is 15 but the traffic is constantly growing.

We’ve created very high-quality personalized content for product reviews and comparisons and took original feedback by users who are regularly sharing their opinions on Quora and Reddit.

How we reached to 60 K clicks:

  • Fixed all pages according to the core web vitals.

  • Created 10-15 topical content clusters to rank money keywords.
  • Improved internal linking
  • Filled content gap by competitor analysis

We’ve included FAQs from the People Also Ask Section from Google

Added schema in the articles

  • Took 10-15 backlinks to rank competitive articles
  • Added 3-4 relevant external links from top authority websites
  • Deoptimized articles which are overly optimized

Added Translation To The Website

We’ve added the translation feature to the website and it boosted traffic from all major countries as they started ranking in the regional languages of the particular countries.

Bottom Line Upfront

We’ve added the bottom line upfront which summarizes the articles resulting in the improved CTR.

Improved Intro – Outro Of The Articles

We’ve used Jasper.ai to improve the intro and outro part of the articles, this helps a lot to decrease the bounce rate and increase conversions from the articles.

We’ve used PAS and AIDA copywriting formulas to improve our articles.

Added Testimonials and User Reviews

We’ve used reviews and testimonials from their official websites and social media sites like Facebook to add trust factor in our articles so that users are more engaged and helped us to increase conversion rates, indirectly helping in rankings.