Marisa Murgatroyd built her name on one claim: most online courses fail because they’re boring, and she has a formula to fix that. The Experience Product Masterclass, or EPM, is where she teaches that formula to anyone who wants to turn their knowledge into a course, coaching program, or membership site people actually finish.
I dug through the program’s official pages, past cohort details, and independent reviews to put together this breakdown. Here’s what EPM actually covers, who it fits, what it costs, and where it falls short.
What Experience Product Masterclass Actually Is
EPM is a 10 to 12 week live training program from Live Your Message, the company Murgatroyd founded. It’s built around what she calls the Experience Formula: a system for designing courses using game mechanics like points, unlocks, and milestone tracking, so students stay engaged instead of buying a course and never opening it.
The curriculum runs across five modules:
Profitable Idea Unlock – Validate a course idea before building it, and define a clear “Mission Accomplished” outcome for students.
Experience Design – Structure lessons as a journey with checkpoints, not a stack of videos.
Content Creation – Build the actual training material using her templates.
Marketing and Launch – Fill the course using swipe files and launch sequences from past cohorts.
Scale and Delivery – Set up the tech, coaching cadence, and support systems to run it long term.
Every EPM student also gets access to Xperiencify, Murgatroyd’s own course delivery software. It’s built around the same gamification principles taught in the course: students earn XP, unlock content in stages, and get nudged back in if they go quiet. It’s less a bonus and more the physical proof of the method working on you while you learn it.
Why People Sign Up for EPM
The pitch that gets people through the door isn’t the modules. It’s the completion-rate problem. Most self-paced online courses see completion rates in the single digits, often cited around 3 percent. Murgatroyd’s claim is that experience-designed products can push that number to 50 percent or higher, and in some cited cases past 90 percent. Whether or not those specific figures hold for every course, the underlying idea has real substance: course completion is what drives refunds down, testimonials up, and repeat sales from the same audience.
That’s the actual reason to go through EPM if you’re building a course or coaching program right now. It’s not a general business course. It’s a narrow, specific answer to one expensive problem: people buy your course and never finish it, so they never get results, so they never buy from you again.
There’s also the guarantee, which is unusual for a program at this price. Complete the coursework, launch your product, and apply the marketing steps, and if you don’t make at least $2,000 within 12 weeks, Murgatroyd covers the difference. That’s a real financial backstop, not a vague satisfaction promise, and it puts pressure on the program to actually work rather than just teach theory.
If you already have an audience, a rough idea, or an existing course that people aren’t finishing, EPM is built for exactly that gap. If you don’t have any audience yet and are starting from zero, the program still applies, but you’ll be doing audience-building and course-building at the same time, which is heavier.
Who Should Actually Take This
EPM works best for:
Coaches and consultants who already have expertise but no packaged product
Creators with an existing low-completion course who want to fix retention
Service providers looking to turn one-on-one work into a scalable group program
It’s a weaker fit for total beginners with no niche, no audience, and no idea what they’d teach. The program assumes you’re validating and refining an idea, not discovering one from scratch. A few weeks of pre-work figuring out your general direction will save frustration once the clock starts.
What Past Students Actually Report
Independent reviews and testimonial pages give a fairly consistent picture, even outside Murgatroyd’s own marketing. The pattern that comes up again and again isn’t “I got rich.” It’s “I finally finished something.” Multiple students describe EPM as the first course out of dozens they’ve purchased that they actually completed end to end, with a usable product at the end of it rather than another half-watched folder of videos.
The weekly coaching calls and milestone tracking get singled out more often than the modules themselves. Several reviewers credit their assigned success coach, not the video training, with keeping them on schedule when motivation dipped. That lines up with the program’s core thesis: the content matters less than the structure forcing you to act on it.
On the financial side, results vary a lot, which is expected given the guarantee only requires $2,000 as a floor. Some students report launches well above that, in the low five figures, while others land closer to the guarantee threshold itself. Trustpilot and similar review platforms show an average rating in the 4-star range across over a hundred reviews, with a small cluster of 1-star reviews mixed in, mostly citing cost or a mismatch between expectations and the amount of self-directed work required.
How It Compares to Other Course-Creation Programs
Most competing course-creation programs teach either the marketing side (how to sell a course) or the platform side (how to record and host videos), rarely both, and almost never the retention side. EPM’s differentiation is that it treats “students don’t finish courses” as the central problem to solve, then builds marketing and delivery around that fix. Cheaper self-paced alternatives in this space typically skip live coaching entirely in favor of pre-recorded modules and a support forum. EPM sits at the higher end of the price range specifically because it bundles proprietary software, live group coaching, a personal success coach, and a financial guarantee, none of which come standard in a $200 self-paced course.
Enrollment and Price
EPM runs as an annual cohort rather than an always-open program. As of now, enrollment is closed, with Live Your Message running a waitlist for the next intake. That’s worth knowing before you get excited about a specific price or bonus stack you saw in an old review: the numbers below are what the last confirmed cohort charged, and they can shift year to year.
The last cycle priced EPM at $2,497 paid in full, or a six-payment installment plan. No discount codes apply, since Murgatroyd doesn’t run sales on the core program. Instead, joining unlocks a bonus package that’s been valued at over $13,500 in past cohorts, made up of templates, swipe files, and extra trainings.
If you want in on the next round, join the waitlist directly:
https://liveyourmessage.com/epmev/waitlist/
That’s the only official source. A lot of “review” sites use affiliate links that route through third parties, and while most aren’t scams, going straight to Live Your Message means you’re not depending on a middleman’s link staying live.
Pros and Cons
Pros
- Gamified lessons boost course completion and student engagement rates
- Clear step-by-step framework simplifies building profitable online courses
- Strong supportive community offers accountability and networking opportunities
- Proven strategies help increase course sales and student results
Cons
- High price point may deter budget-conscious beginners
- Enrollment only opens during limited-time launch windows
Final Verdict
EPM isn’t for anyone who wants a cheap, self-paced course on “how to make an online course.” It’s a specific, higher-priced program aimed at people who already have expertise and want a system for making sure students actually finish what they build, then buy from them again. The gamification-first approach, the included software, and the outcome guarantee separate it from most of the generic course-creation training out there.
The catch is timing and cost. You can’t enroll on demand, and $2,500 is a real commitment. If you have something to teach and an audience that isn’t finishing your current material, joining the waitlist and locking in the next cohort is a reasonable move. If you’re still figuring out what you’d even teach, spend a few weeks nailing that down first, so you’re not paying premium tuition to answer a question EPM assumes you’ve already solved.
Frequently Asked Questions
No, enrollment is closed right now. Live Your Message maintains a waitlist so you can be notified when the next cohort opens.
The last confirmed price was $2,497 as a one-time payment or split into six installments. Since pricing can shift between cohorts, verify the current rate once enrollment reopens.
If you finish the coursework, build your product, and apply the taught marketing steps but still haven't earned $2,000 within 12 weeks, Murgatroyd covers the difference. It only applies when you follow the process, not simply for enrolling.
Yes, having no audience isn't a dealbreaker, though students with some following or niche clarity typically progress faster through the program.
Xperiencify is Murgatroyd's own gamified course delivery platform, and it's bundled into EPM rather than billed as a standalone subscription.
