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Helium 10 Review 2024 | Pros & Cons, Pricing, & Features

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Helium 10


Helium 10 provides everything that a beginner or advanced Amazon seller needs to increase product ranking revenue and most importantly, profit margins. Helium 10 is the best tool you can get to run your business and do all the leg work with the assistance of this tool.

Out of 10


  • Free Plan Available
  • Mobile App Available
  • Quick Set Up
  • Used By Experts
  • Ease to use Chrome Extension


  • No supplier database


Price: $ 37

Hey there! If you’re entering the world of selling online, you’ve probably heard of Helium 10. It’s like a cool toolbox that every online seller dreams of. I decided to take a closer look and see what all the buzz was about.

Helium 10 promises to make selling online a breeze, with tools for finding products, figuring out keywords, optimizing listings, and much more. It sounds like a game-changer, right?

Well, I’m here to share my experience, explore its features, and see if it really lives up to the hype. Whether you’re just starting or looking to up your online selling game, stick around for my Helium 10 review.

Let’s see if this tool is the secret ingredient to online selling success!

Bottom Line Upfront: 

Okay, let’s get straight to the point about Helium 10. After personally trying it out, I’ve got to say I highly recommend it. It helps a lot if you’re selling things online.


Finding products to sell, picking the right words to use, and watching what others are selling – Helium 10 makes all of this easy. It’s like having a helper that knows a lot about selling online.

For me, it changed the game. It has everything you need to start and grow your business. Starting can be confusing, but Helium 10 guides you.


It’s not just the tools; the people behind it are super helpful, too. So, if you’re thinking about selling online or want to get better at it, Helium 10 is a smart choice. I highly recommend it. It’s definitely worth a look.

Sign up for Helium 10 free plan here

What is Helium 10? 

Helium 10 advertises itself as an all-in-one solution for the Amazon marketplace. It offers a suite of tools to help online sellers optimize their listings, monitor their performance, and research new products.

It also provides software to help automate the process of running and managing a successful Amazon business.

Helium 10 helps sellers save time and money, allowing them to focus on the parts of their business that really matter. It’s a powerful tool for Amazon sellers of all sizes.


Helium 10 is a comprehensive tool that offers a range of features to help sellers grow their businesses. It has helped many sellers increase their profits and succeed on Amazon.

For instance, the tool offers features such as keyword research, product optimization, product tracking, competitor analysis, inventory management, sales analytics, and more.

Also included are a large database of ASINs, as well as tools for managing PPC campaigns, creating guided listings, using analytics tools, conducting keyword research, and performing analysis tools.

On top of that, the product is available for both Android and iOS, so you can use it even when you’re on the go.

Helium 10 will offer a limited free version that lets you try out some of its many features. To use it to its fullest, you must sign up for a paid plan that costs between $29 and $399 per month.

Helium 10 Pros & Cons

Pros Cons
  • One place for everything (save money and 0 switching between ecosystems)
  • There is no supplier database
  • The best tools in the business to validate products, reverse ASIN, and improve listings.
  • Full access is expensive(ish)
  • Free plan for new business owners to get started.
  • The learning curve is steep.
  • Tools that can’t be found anywhere else (Frankenstein, Cerebro, Magneto, Scribbles)
  • SEO and marketing tools are built-in
  • Responsive support
  • Hands-on training for Amazon

Here Are My Reasons For Choosing Helium 10:

Comprehensive Set of Tools: Helium 10 offers a comprehensive set of tools that cover almost every aspect of selling on Amazon.

Helium 10 offers many other exceptional tools besides basic seller needs, including Refund Genie, Alta, Adtomic, Inventory Protector, and many others that aren’t available with other seller tools.

In addition to step-by-step guides and video tutorials, all tools make it easy for sellers to learn how to maximize their use of them. It simplifies the workflow of Amazon sellers and maximizes efficiency, making it a one-stop hub for them.

User-friendly Interface: Helium 10’s straightforward interface will make learning and using it easy for even novice users.

For example, the main dashboard is intuitively designed and provides an overview of all the features available to users with just a few clicks. As previously said, if a seller is having trouble with any tool, they may quickly consult the video lessons and guidelines to get answers to their questions.


Data Accuracy: Using sophisticated data analytics and algorithms, Helium 10 provides accurate and trustworthy statistics on rankings, search volumes, and product sales.

This tool helps sellers make educated decisions regarding their listings, pricing, optimization, and marketing strategies. For example, Helium 10’s ‘Black Box‘ tool allows sellers to easily track key metrics such as bestseller ranking, estimated sales, and estimated revenue for any product on Amazon.

Jungle Scout is the only software that comes close in terms of precision. I believe Helium 10 is more accurate than Jungle Scout. However, opinions on this topic are divided. Over 2 million sellers rely on Helium 10’s precision products to build and scale their eCommerce businesses.

Customer Support: Helium 10 has great customer service, with a staff of professionals available to assist sellers with any concerns they may experience.

For example, they have a comprehensive online help center that provides instant answers to frequently asked questions, as well as a live chat service where customers can get direct assistance from a customer service representative.

You will have three alternatives for resolving your inquiries on the platform: email, live chat, and completing a form. Sadly, phone support is currently unavailable. Yet, their live chat assistance is swift and helpful. The average response time for chat support is around 15 seconds.

Testimonials and Success Stories: Helium 10 has established a solid reputation among Amazon merchants via its many years of success.

Helium generated $14.5 million in protocol revenue, according to Messari’s Web3 Index. Based on cryptopolitan.com. Several merchants have claimed large increases in sales and earnings after implementing the Helium 10 suite, which has contributed to the platform’s popularity.

I won’t lie; my first inclination to utilize this platform was based on these testimonials and success tales. After using the platform, I can confidently say that Helium 10 has delivered on its promise.

It has allowed me to save time and money while also increasing my earnings. I highly recommend it to anyone looking to succeed in Amazon marketing.

Helium 10 Tools

Helium 10 is packed with tools that make selling online a lot easier. Here’s a simple breakdown:

Helium 10 Magnet: This tool helps you find the best keywords for your products. You start with a basic word, like “Lap desk,” and it shows you a bunch of good keywords you can use to help people find your products.

Helium 10 Frankenstein: Frankenstein takes a big list of keywords and cleans it up for you, getting rid of repeats and sorting them so you can pick the best ones for your product descriptions.


Helium 10 Index Checker: This tool checks whether the keywords you’re using are actually being used by Amazon to show your products to customers. It can also show you what keywords competitors use.

Helium 10 Trendster: With Trendster, you can determine whether your products will sell all year round or just during certain times.

Helium 10 Misspellinator: This funny-named tool finds common misspellings customers might use to search for your products, which you can then include in your listings.

Helium 10 Misspellinator

Scribbles: Scribbles helps you ensure that your product listings use the best keywords in titles, bullet points, and descriptions to attract more buyers.

Brand Gate Checker & Hijacker Alert: These tools help protect your brand. They check how safe your brand is from others trying to sell your product and alert you if someone tries to mess with your listings.

Keyword Tracker: This lets you see how changes you make in your product listings affect your rankings for certain keywords.

Inventory Protector: This helps prevent people from abusing discounts and buying all your stock at once. It lets you limit how much of a product a customer can buy.


Refund Genie: This tool helps you find money Amazon owes you for lost or damaged inventory.

Cerebro: Cerebro is a cool tool that lets you see the keywords behind the products of competitors. It helps you find the best keywords to use for your products.

These tools are designed to make selling online easier. They help you find the best keywords, protect your brand, and ensure that customers see your products.

Helium 10 Eliminates the Hardest Challenges of Amazon FBA

Amazon FBA has never been a better business to get into. Amazon is taking over the entire world.

However, private labeling will still face big problems in 2023. So, let’s start by explaining what they are and how Helium 10 eliminates them.

Finding Winning Products on Amazon FBA

It’s getting harder and harder to find profitable goods that don’t have a lot of competition. We call these “winners” in the FBA world.

Just look at gaming chairs, which used to be popular but are now everywhere.


It’s HARD to compete with 1,000 other sellers. Do you really think that “deer rear with a bottle opener” and “work surface that attaches to your steering wheel so you can work while driving” were made by accident?

There are now 2 million people selling things on Amazon. To stand out, you need something unique: a unique angle, a new twist, or added value to a product.

Research on the ground is the only way to do that. We’re talking about carefully conducting hand research on areas, demand, keywords, and rivals.

… Using Helium 10’s keyword and niche tools, you can quickly examine demand, spy on rivals, and find keyword opportunities with low competition. That saves you who knows how much time and work.

Launching a Product THE RIGHT WAY!

Amazon no longer pays people to write reviews, so the best way to promote a new product is no longer the best way.

To start a product successfully, you have to be original, and new sellers ALWAYS mess this up (we did, too).

If you don’t know how many items to give away, you might not get a good ranking or make any sales. Or, even worse, your whole stock could be sold, leaving you with nothing to sell.


Helium 10 takes almost all of the risk and guessing out of starting a new product with Cerebro and Magnet by showing how many products to give away and which keywords to target to get the most customers.

Helium 10 Features 

Helium 10 is jam-packed with features. No other seller tool provides the same level of functionality as Helium 10. It’s like comparing a racing car to a basic family sedan.

While the sedan may get you from point A to point B, the racing car is designed to do so much more, with features and capabilities that are unavailable in an ordinary car.

Helium 10 has a wide range of features, from keyword research and listing optimization to product tracking and analytics. These features allow sellers to understand their sales and performance better, identify trends, and take advantage of new opportunities.

It is beyond the scope of this article to list all of Helium 10’s features. However, all of these features are designed to help sellers maximize their profits and increase their sales.

Helium 10 is an essential tool for any seller who wants to succeed in the online marketplace. Let me give you a glimpse of some of the most significant features of Helium 10 in order to understand its effectiveness.

1. Blackbox – Powerful Research Tool

Blackbox is a niche and keyword research tool that allows you to conduct in-depth keyword research.

Blackbox is like a magnifying glass, allowing you to zoom in on keywords and discover hidden opportunities that you may have missed otherwise. It has dozens of different search parameters and is supported by a 450 million product database.


In short, if there is a profitable niche out there, Blackbox will find it for you. Blackbox uses advanced algorithms to detect trends and dig deeper into data to identify opportunities that would have otherwise gone unnoticed.

Its vast database gives it an unparalleled level of accuracy and depth of analysis, allowing you to uncover hidden opportunities. It is a powerful and reliable resource that will help you maximize your profits and stay ahead of the competition.

2. Scribbles – Incredible Listing Optimizer

You do not need to bother about listing optimization with Scribbles. Scribbles handle everything and ensure that your listing is optimized in a way that Amazon will adore, resulting in increased visibility, sales, and profits.

With Scribbles, you get access to cutting-edge listing optimization tools and strategies that are designed to help you stay ahead of the competition.


Furthermore, Scribbles provides ongoing support to ensure that your listing is up to date and performing well. For instance, Scribbles will automatically adjust your listing content to match Amazon’s guidelines, as well as suggest changes to your keywords and images for improved performance.

It’s like having a personal trainer for your business. They are there to guide you through the process, provide advice, and motivate you to stay on track with your goals. With Scribbles, you get the same level of support to ensure that your listing performs optimally.

3. X-Ray Browser Extension – Handy Extension To Grab Lucrative Product Ideas

Helium 10 provides a collection of five good browser add-ons, although X-Ray is the most notable. X-Ray provides you with the most recent market data so you never miss a lucrative chance.


X-Ray’s features include product insights, product tracking, and competitor analysis. It also provides a comprehensive view of customer reviews and product ratings to help you make informed decisions.

Furthermore, X-Ray enables you to track your competitors’ activities, giving you an advantage in the market.

Using X-Ray is like having a crystal ball; with its real-time market data, you can get a glimpse of what the future holds for your products and adjust your strategies accordingly.

4. Cerebro Reverse ASIN Search – Reverse Engineer a Product

Cerebro is the central component of Helium 10, the brain that reduces items to their essence and provides in-depth insights about their feasibility and profitability.


It enables you to look through the clutter and have access to gems selling quickly. With Cerebro, users can quickly identify emerging trends and be the first to capitalize on them.

It also helps users find valuable keywords, optimize their listings, and gain an edge over their competitors. With Cerebro, users can access accurate and detailed product data, such as sales velocity, profitability, competition, and more.

This data can be used to create effective strategies to increase sales and profits, as well as to stay ahead of the competition. It also provides powerful keyword analytics to help users get their products to the top of search results and gain visibility with potential buyers.

5. Refund Genie – Speedy Reimbursement for Possible Loss On Amazon’s Account

Amazon isn’t perfect, and it occasionally messes you over with product loss or damage during shipping. Keeping track of your cash, investments, and income is key to surviving Amazon’s brutal competition.

Refund Genie

Refund Genie puts you one step ahead by alerting you to any refund chances that could increase your overall earnings. Refund Genie also helps you manage your finances and keep track of your Amazon profits.

It can help you ensure you are not missing out on any potential refunds and maximize your earnings. With Refund Genie, you’ll never have to worry about missing out on your refund again! It’s like a magical fairy that sprinkles cash into your bank account!

Inventory Management

A seller’s greatest fear is running out of stock or low on inventory on Amazon. If you are ranking highly or experiencing the best sales of your life, it is essential to preserve your stock.

If any of these conditions occur even once with your inventory, you will forfeit your hard-earned seller rating and other Amazon advantages.

Inventory Management

You can replace your stock in a timely manner or before it runs out. However, ensure that you never run out of supplies, particularly if you have Purchase Box powers.

Fortunately, Helium 10 provides Amazon sellers with an Inventory Management tool that automates all the laborious aspects of inventory management.

The program interacts with your Amazon seller account and instantly gets data from your Seller Central account. Its excellent automated and forecasting technology allows you to determine how much inventory will be required over a certain period.

Additionally, you may connect your supply chain to the Inventory Management application to manage replenishment. This feature enables the tool to order the necessary replenishing materials. This functionality gives the vendor an advantage over competitors who manually maintain and monitor their inventory.

Inventory Protector – Keep Scammers At Bay

While you’re in business, you’re sure to encounter dishonest individuals and unsavory competition. In this situation, an Inventory protector is an essential tool.

Inventory Protector

It prevents competitors from placing fraudulent orders in bulk and saves you hundreds of dollars. Since Inventory protectors are easy to install and use, there is no reason not to invest in one. It will help to ensure the safety and security of your inventory and protect you from potential losses.

It will also help you to maintain a good reputation in the marketplace. For instance, an effective inventory protector can alert you when a customer is ordering more than the recommended quantity, which can help you identify and prevent any fraudulent activities.

What is the Helium 10 Freedom Ticket Course?

The Helium 10 Freedom Ticket is an innovative program that provides aspiring Amazon sellers with the skills and knowledge necessary to become successful entrepreneurs.

Through this program, participants receive intensive training on all aspects of running a successful business, from researching profitable products to launching successful campaigns. The training also includes industry-specific insights on how to optimize their selling business and stay ahead of the competition.

The program also offers access to cutting-edge tools and resources, such as product research, keyword tracking, sales analytics, and more. Ultimately, this program provides entrepreneurs with a strong foundation for success on Amazon.

It’s an invaluable opportunity for those looking to break into e-commerce and start their own business. By taking advantage of the Helium 10 Freedom Ticket, entrepreneurs can gain the expertise and confidence they need to succeed on Amazon.

What is Helium 10 Chrome Extension?

The Chrome extension for Helium 10 provides access to five Helium 10 tools that may be used to further your study by confirming winning goods, locating sourcing opportunities, predicting earnings, planning for the upcoming season, and conducting competition research.

The Chrome extension allows you to accomplish all of these actions without logging into your web account.

Helium 10 Brand Gate Checker & Hijacker Alert

Brand Gate Checker can help you determine how safe your brand is from attackers. Learn how to protect your name so that you are the only one who can sell the goods.

The Hijacker Alert tool will let you know when something happens to your Helium 10 product listings.

You can set up alerts that go off when a new seller joins your ad.

How Accurate Is Helium 10?

The accuracy of corresponding data could make or destroy your Amazon Business Venture. Thus, precision is a vital quality for an Amazon seller tool.

Although Helium 10 is regarded as accurate, this is one area where it falls short. Numerous case studies demonstrate that Helium 10 has a larger error margin while obtaining information.

Using sales projections as a standard, we compared actual sales figures to the projections provided by Helium 10. We discovered that the statistics deviated from the actual data by as much as 20%, resulting in an accuracy of only 80%.

Helium 10 Ease-of-Use

Helium 10 meets all requirements. The user interface has been meticulously crafted and built for effortless navigation. The dashboard is precise and clear, and its clarity is convincing.

If you are a beginner, you may initially feel overwhelmed by the sheer quantity of tools available to you. Yet, you will rapidly become familiar with the interface as the functions are quite straightforward.

Nonetheless, there is a learning curve, which is unavoidable. Helium 10 is a high-quality Amazon seller tool that addresses nearly every aspect of selling on the platform.

You have access to many resources that provide you with valuable insights. Applying them according to your demands will require exact knowledge of the instrument, which will not be acquired overnight.

Helium 10 Mobile App: Manage Your Amazon From Anywhere

You cannot always be on your computer or laptop in order to access your Amazon account. Thus, Helium 10 provides a fully functional mobile app so that you may manage your business from any location.


Utilizing the Helium 10 app enables you to receive notifications if anything suspicious occurs with your Amazon business. This allows you to take appropriate action before the situation worsens. The software also alerts sellers when their inventory is running low.

Sadly, iOS devices do not support the Helium 10 app. And you can only simultaneously access two devices.

Helium 10 Forms a Strategic Partnership with Alibaba:

Helium 10, an Amazon seller analytics platform, recently formed a strategic partnership with Alibaba.com, the world’s largest online B2B marketplace.

The collaboration brings together two leading e-commerce organizations to offer sellers access to insights and resources that will help them increase their success in selling products on both Amazon and Alibaba.

The partnership is an important step for Helium 10, which has previously focused on providing analytics and insights specifically for Amazon sellers.

Through the integration with Alibaba, sellers will now have access to a comprehensive suite of tools to understand their market performance across multiple platforms.

Helium 10’s analysis and reporting capabilities allow sellers to dig deeper into the data from both Amazon and Alibaba. This will help them identify customer trends, understand the competition, and identify product opportunities.

By having an in-depth understanding of how their products are performing on both platforms, they can gain a strategic edge over their competitors.

How Robust Is Helium 10 Support?

Despite its ability to identify high-potential items and low-hanging fruit with high revenue, Helium 10 does not provide good customer service. If you wish to communicate with Helium 10, you have only two options: email and live chat support, which are fairly basic.

There is no live support; therefore, if you have a problem, you will not receive prompt assistance from the support crew. Standard concerns can be resolved via chat support;

but it is not sturdy enough to handle something out of the ordinary. Only email support exists, which is time-consuming and frequently requires hours or even days to provide real assistance.

What Makes Helium 10 Exceptional?

Succeeding on Amazon requires a comprehensive approach that encompasses SEO, PPC, CRM, keyword analysis, competition analysis, niche research, and more. Luckily, Helium 10 takes care of all these aspects, which is arguably its most significant advantage.

Helium 10 covers everything, catering to both beginners who may only require competition analysis and product listing optimization, as well as experts who manage multiple high-budget PPC campaigns and require budget optimization, PPC automation, and more. It truly excels as an all-in-one solution.

Helium 10’s outstanding keyword search capabilities demonstrate a deep understanding of how customers search for products. Furthermore, Helium 10 organizes search results by category and keeps track of new developments within specific categories.

When it comes to detailed keyword research, keyword density analysis, competitor analysis, and keyword relevancy, Helium 10’s Blackbox features are unrivaled by any other tool offering similar functionality.

One aspect we truly appreciate is how easy it is to conduct business on Amazon with Helium 10 as your assistant. It functions like a perfect Amazon Business Manager, handling everything from product research and keyword analysis to listing optimization, payment, and sales.

Moreover, Helium 10 is a one-stop solution that bundles everything together, eliminating the need for multiple subscriptions to tackle different aspects of selling on Amazon.

Choose a package based on your needs, pay the monthly bill, and gain access to a dashboard filled with all the essential features in one place – no hassle, no clutter – just simplicity.

What Is the Price of The Helium 10 Software Suite?

Helium 10 is a suite of powerful tools designed for Amazon sellers. The platform offers a variety of pricing plans, each tailored to meet the needs of different types of users. Here’s a breakdown of the different pricing plans Helium 10 offers:

Price of The Helium 10 Software Suite

A.I. Powered PPC Tool: This plan is designed for Amazon sellers who want to create, manage, and optimize their PPC campaigns easily using an AI-powered solution. It starts at $199 per month and includes features such as keyword research, campaign automation, and real-time bidding optimization.

Market Intelligence: This plan is focused on helping Amazon sellers access the most accurate insights to grow their business and outperform their competitors. The plan starts at $500 per month and includes features such as product research, keyword tracking, and competitor analysis.

Exclusive Training: This plan is reserved exclusively for top-tier sellers looking to scale their businesses faster. The plan starts at $399 per month and includes features such as live training sessions, exclusive networking opportunities, and personalized coaching.

In addition to these three primary pricing plans, Helium 10 also offers a free plan for Amazon sellers who want to try out some of the platform’s basic features. The free plan includes access to limited versions of the tools. It is a great option for new Amazon sellers who want to explore the platform without making a significant financial investment.


Helium 10 is a set of tools that help sellers increase their sales. These tools range from product and keyword research to listing optimizations to operational tools.

As with most SaaS, the higher your payment level, the more access you get. There are a lot of tools included, and many of them have their brand names. For each level of access, you can use each tool in different ways.

  1. Free, $0 a month: This plan is for one person and lets you use Amazon Product Research only five times. You can use most of the other two dozen or more tools, but only for a short time each month.
  2. Starter, $39/mo ($29/mo if paid annually): This plan is almost the same as the Free plan. Here are what’s different:20 ways that Amazon Product Research: You can use the Chrome extension as much as you want, you can use the Financial Analytics Dashboard forever (not just for the last 30 days), Walmart Profits Analytics goes back 90 days, and you can use Freedom Ticket, which is H10’s Amazon Sellers training.
  3. Platinum, $99/mo ($84/mo if paid annually): You are still a single user, but you can look for products and keywords as much as you want on Amazon (the tools on Walmart are still limited) and use the Listing Optimization, Operations, Marketing, and Analytics tools as much as you want or without any limits.
  4. Diamond, $249 per month ($209 per month if paid yearly): Up to 3 users can use most tools without boundaries, or if there are any, they are very high. This also adds a bunch of tools for marketing and “expert” training every month.
  5. Elite, $599/mo. Strangely, there are no discounts for buying every year. Up to 5 users can use everything without limits or even higher limits than Diamond for the services that still do. Also included are workshops in person and access to a secret Facebook forum or community.

Helium 10 Reddit:

byu/trackaddict8 from discussion

byu/trackaddict8 from discussion

Also, Read:

Conclusion: Helium 10 Review (2023)

To conclude our Helium 10 review, we recommend using it if you want your firm to thrive in the unstable Amazon selling environment.

It is an amazing software suite designed to be indispensable and practical. Helium 10 is one of the greatest Amazon Seller tools due to its vast array of features and relative usability. It has over 2 million users, which shows its credibility.

The support and cost of Helium 10 are minor drawbacks. Although there may be cheaper alternatives, Helium 10 is clearly superior when comparing price to performance.

During my evaluation, we found Helium 10 to be adept at analyzing market data and providing comprehensive insights into market trends and gaps. It’s like getting a bargain item in the store; it may cost less, but when it comes to quality, you get what you pay for.

Helium 10 may be more expensive, but its comprehensive insights are worth the extra cost. For instance, Helium 10’s ability to provide up-to-date market trends and identify gaps in the market made it a better option than the cheaper alternatives we tested.

It is an all-inclusive platform for sellers that consolidates everything into a single dashboard and enables seamless functionality.

It is a trustworthy software package that impresses with its user-friendliness, robust functionality, and dependable services.

Harshit Baluja

I'm Harshit, an Amazon tools expert with three years of experience in the world of Amazon FBA (Fulfillment by Amazon) business. My journey through this dynamic e-commerce landscape has equipped me with a profound understanding of the intricacies of selling on Amazon. I'm also passionate about sharing my insights through content creation, particularly in the realm of Amazon tools reviews. My goal is to help fellow entrepreneurs make informed decisions and optimize their Amazon businesses. With a blend of hands-on experience and a commitment to providing valuable information, I'm here to empower your success in the world of e-commerce.

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