I’m no coder. I’m not a designer. But with Kajabi, I was able to build an entire business backend that looks polished, works beautifully, and lets me focus on what I actually enjoy.
- All-in-One Convenience
- User-Friendly Interface
- Built-in Email Marketing & Automations
- High-Quality Templates
- Higher Price Point
- Limited Design Flexibility
Price: $71/Month
After using Kajabi extensively for the past few months, here’s my honest take, not as a tech guru, but as a real business owner trying to juggle content creation, client work, and marketing all at once. 🧩
In this post, I’m going to give you a detailed, honest, and hands-on review of Kajabi based on my real-world experience, whether you’re a creator, coach, consultant, or Knowledge-based entrepreneur.
💡 What is Kajabi?
Kajabi is an all-in-one platform designed to help creators, coaches, and entrepreneurs produce, market, and sell digital products online, like courses, memberships, coaching programs, or digital downloads.
Instead of needing different solutions for websites, email marketing, course hosting, checkout pages, and automation, Kajabi rolls it all into one elegant system. Imagine having all of your digital tools in one login. 🔑
What You Can Do with Kajabi: 🧩
- Create and sell online courses and coaching programs 🎓
- Build a website and blog 🖥
- Set up sales funnels and landing pages 🔁
- Collect payments (via Stripe & PayPal) 💳
- Send marketing emails and automate campaigns 💌
- Run a private community or membership site 👥
The history of Kajabi began in 2010 when two Southern California entrepreneurs, Travis Rosser and Kenny Rueter, decided to address a significant issue in the internet business community.
After creating a DIY sprinkler toy for his children, Kenny intended to sell the instructional video online. However, there was no easy way to accomplish that; it required assembling websites, marketing tools, video hosting, and payment processors. 😩
Therefore, he collaborated with software engineer Travis Rosser to create a platform that made selling digital information simple, no code, no engineers, no tech overload.
They gave it the name Kajabi, which is a phrase from old scripture that means “to take flight” or “to be self-sufficient.”
My Experience Using Kajabi🎯
When I first heard about Kajabi, I wasn’t sure it would live up to the hype. I had already built my business using a mix of tools. Things broke. Pages loaded slowly. Emails weren’t sent. I was spending more time fixing problems than actually creating.
I signed up for Kajabi’s free trial, and within a few days, everything changed.
The biggest shift for me? Peace of mind. I stopped worrying about tech and started focusing on my content, my customers, and my growth.
I created a mini-course, set up a landing page, built a sales funnel, and launched a basic email sequence — all on one platform. No plugins. No patchwork. It just worked.
The interface was intuitive, the templates looked great, and the support team was actually helpful.
Who Is Kajabi Useful For? 🎯
- Online Course Creators: People building and selling courses who want an easy-to-use, all-in-one platform.
- Coaches & Consultants: Professionals packaging services into digital programs or memberships.
- Membership Site Owners: Creators running subscription-based communities or exclusive content hubs.
- Authors & Speakers: Individuals monetizing knowledge through digital products, workshops, or coaching.
- Entrepreneurs Scaling Their Business: Those needing advanced funnels, automation, and multiple product management.
- Small to Medium Businesses: Businesses wanting to consolidate tools and simplify their tech stack.
Kajabi Features⭐️
1. All-in-One Website Builder
Kajabi lets you build a professional website without any coding knowledge. You get access to a range of modern, mobile-responsive templates that you can customize easily using drag-and-drop tools. Whether you need a homepage, sales pages, an about page, or even a blog, Kajabi covers it all.
The platform includes SEO settings to help your site rank on Google, plus you can connect a custom domain to brand your online presence fully. Unlike some platforms that require multiple plugins, Kajabi keeps your site fast and secure by managing everything within one system.
2. Online Course Creation & Delivery
Kajabi’s course builder is robust and user-friendly. You can create courses with multiple modules and lessons, as well as upload videos, audio files, PDFs, and other downloadable content. It supports drip content, so you can release lessons on a schedule to keep students engaged.
You can add quizzes and assessments to test learner progress, plus Kajabi tracks course completion automatically. The student dashboard is clean and easy to navigate, and the platform supports unlimited courses and students.
3. Email Marketing & Automations
Kajabi’s built-in email marketing tools mean you don’t need a separate platform like Mailchimp or ConvertKit. You can send broadcast emails to your list or set up automated email sequences triggered by specific actions, such as a new signup or purchase.
You can segment your audience based on behavior and tailor messages accordingly. The visual automation builder lets you create complex workflows without writing a single line of code, improving your marketing efficiency and engagement.
4. Sales Funnels & Landing Pages
Kajabi offers a variety of professionally designed templates for landing pages, sales pages, opt-in forms, and funnels that guide visitors through your sales process. The drag-and-drop editor makes customizing these pages straightforward.
With Kajabi, you can build high-converting sales funnels that include lead magnets, upsells, downsells, and thank-you pages all seamlessly connected within the platform. This eliminates the need for separate funnel-building tools.
5. Payment Processing & Offers
Kajabi integrates with Stripe and PayPal, enabling you to accept payments securely and quickly. You can create flexible pricing options, including one-time purchases, payment plans, recurring subscriptions, and free trials.
Offers can bundle multiple products together, and you can create coupon codes and discounts to incentivize sales. The checkout pages are mobile-optimized and fully branded, providing a smooth buying experience for customers.
6. Memberships & Community Spaces
Kajabi includes membership site capabilities so you can create gated content areas, community forums, and member-only discussion boards. This is ideal for running subscription programs, coaching groups, or exclusive clubs.
Members can interact with each other, post comments, and engage in discussions, all without needing to leave the platform. Kajabi’s community features help boost engagement and retention, turning one-time buyers into loyal fans.
7. Mobile App for Students
Kajabi offers a native mobile app (available on iOS and Android) where your students can access courses and membership content anytime, anywhere. The app is branded with your business name and logo, ensuring a consistent experience across devices.
This flexibility improves course completion rates by allowing learners to consume content on the go, increasing overall engagement and satisfaction.
8. Analytics & Reporting
Kajabi provides detailed insights into your business performance, all in one place. You can track sales, revenue, product performance, and customer behavior in real-time.
Email campaign reports show open rates, click-throughs, and engagement metrics, while course analytics provide data on student progress and completion rates. These reports help you make data-driven decisions to optimize your marketing and product strategies.
9. Affiliate Marketing Management
Kajabi’s affiliate program feature lets you set up and manage your affiliate network to promote your products. You can create affiliate links, track commissions, and pay your affiliates directly through the platform.
This feature makes it easy to scale your business by leveraging partners and influencers to expand your reach and boost sales.
10. 24/7 Customer Support & Training
Kajabi offers responsive customer support via live chat and email, ensuring help is available whenever you need it. Beyond support, Kajabi provides an extensive library of tutorials, webinars, and training resources to help you master the platform and grow your business.
There’s also an active Kajabi community where users share tips, ask questions, and support each other, creating a collaborative environment for learning.
🧾 Pricing: Is Kajabi Worth the Cost?
| Plan | Monthly Price (USD) | Annual Price (USD) | Key Features |
|---|---|---|---|
| Kickstarter | $89 | $71/month | 1 Website, 1 Product + 1 Community, 250 Contacts, 7,500 Marketing Emails, Unlimited Landing Pages, Group Onboarding Call, Kajabi AI, Creator Studio |
| Basic | $149 | $119/month | 1 Website, 3 Products, 3 Funnels, 10,000 Contacts, Unlimited Marketing Emails, Unlimited Landing Pages, Group Onboarding Call, Kajabi AI, Creator Studio |
| Growth | $199 | $159/month | 1 Website, 15 Products, 15 Funnels, 25,000 Contacts, 10,000 Active Customers, Unlimited Marketing Emails, Unlimited Landing Pages, Group Onboarding Call, Kajabi AI, Creator Studio, Advanced Automations, Affiliate Program, Customer Branding, 24/7 Support |
| Pro | $399 | $319/month | 3 Websites, 100 Products, 100 Funnels, 100,000 Contacts, 20,000 Active Customers, Unlimited Marketing Emails, Unlimited Landing Pages, Group Onboarding Call, Kajabi AI, Creator Studio, Advanced Automations, Affiliate Program, Customer Branding, 24/7 Support, Multiple Admin Users, Webhooks, Custom Code Editor |
Pros
- Combines website building, course hosting, email marketing, sales funnels, and payments in one place.
- Intuitive design is easy for beginners without tech skills.
- Sleek, mobile-responsive templates for websites, landing pages, and emails.
- Learners can access content on the go via iOS and Android apps.
- Responsive live chat, tutorials, and an active user community.
Cons
- Less customizable compared to WordPress or dedicated website builders.
- Help is available via chat and email only, which may not suit everyone.
Kajabi FAQ: Your Top Questions Answered
What is Kajabi?
Kajabi is an all-in-one platform that lets you build websites, create and sell online courses, email marketing campaigns, manage payments, and build membership communities all in one place.
Can I try Kajabi before buying?
Yes! Kajabi offers a free trial (usually 14 or 30 days) so you can explore the platform and start building before committing.
Do I need technical skills to use Kajabi?
No. Kajabi is designed to be user-friendly for beginners, with drag-and-drop editors, templates, and guided onboarding to help you get started quickly.
Can I host live webinars or coaching calls on Kajabi?
While Kajabi doesn’t have a built-in webinar tool, it integrates smoothly with Zoom and other platforms so you can host live sessions and manage registrations.
Does Kajabi charge transaction fees?
No. Kajabi does not charge any transaction fees on your sales. You only pay the Stripe or PayPal processing fees.
Final Thoughts on Kajabi ✨
Kajabi stands out as a powerful, all-in-one platform that simplifies the complex world of online business. For creators, coaches, and entrepreneurs who want to build, market, and sell digital products without juggling multiple tools, Kajabi offers an elegant solution.
Its intuitive interface, professional templates, and built-in email marketing make launching and scaling easier, especially if you’re not tech-savvy.
While the price point is higher than some competitors, the value you get by consolidating your website, courses, funnels, and automations into one system often outweighs the cost.
In short, if you want to spend less time on tech headaches and more time creating, connecting, and scaling, Kajabi might be the platform to help you do it.
