If you want to try creating and promoting online courses, you’ve probably come across Thinkific. I’ve explored this platform myself, and I can say it’s one of the easiest ways to build a course without needing tech skills.
You don’t need to code or hire a developer to upload your content, set your prices, and launch. It’s great for teachers, business owners, and anyone who wants to share their knowledge online.
In this Thinkific review, I’ll explain the features, pricing, and pros and cons to help you make a decision.
What is Thinkific?
Thinkific is a website that allows you to create, sell, and manage courses. It’s specially designed for educators, business owners, and creators who aim to teach their expertise to an audience around the world.
With Thinkific, you can design and create a custom course website based on your ideas, upload videos, create quizzes, and set up payment options—all without needing any coding experience.
This platform provides powerful customisation possibilities, an easy-to-use interface, and tools to support the expansion of your online course business.
Thinkific provides all the resources you need to design an engaging learning environment, if you’re teaching corporate training, professional skills, or hobbies.
Pricing Plans of Thinkific:
Thinkific offers several pricing plans to accommodate different needs:
1. Free Plan
- Price: $0 per month
- Features:
- Create 1 course and 1 community
- Unlimited students
- Access to basic features like the drag-and-drop course builder and integrated e-commerce
2. Basic Plan
- Price: $36 per month (billed annually)
- Features:
- Unlimited courses
- 1 community with up to 5 spaces
- Custom domain
- Coupons and discounts
- Affiliate selling
- Email and live chat support
3. Start Plan
- Price: $74 per month (billed annually)
- Features:
- All Basic Plan features
- Assignments
- Bundles and add-on packages
- Memberships and payment plans
- Live lessons
- Advanced course-building options
- Advanced website code editing
4. Grow Plan
- Price: $149 per month (billed annually)
- Features:
- All Start Plan features
- Remove Thinkific branding
- Thinkific Analytics
- Bulk student emailer
- Bulk enrollments
- API access
- Phone and priority email support
5. Expand Plan
- Price: $374 per month (billed annually)
- Features:
- All Grow Plan features
- Unlimited spaces per community
- 15 course administrator accounts
- Revenue sharing with up to 10 partners
6. Plus Plan
- Price: Custom pricing; contact Thinkific for details
- Features:
- All Expand Plan features
- Unlimited administrators
- Single Sign-On (SSO)
- Advanced analytics
- Dedicated Customer Success Team
- 1:1 onboarding and launch support
- CRM integration
- Multiple separate Thinkific sites
Features of Thinkific:
Here’s a detailed list of Thinkific’s features to help you with tools available to help you grow your business.
What You Can Build & Sell?
1. Courses
Thinkific lets you to create and sell online courses without needing coding skills. You can upload videos, PDFs, quizzes, and assignments to build an engaging learning experience. The platform supports drip content, so you can release lessons over time, keeping students engaged.
2. Communities
With Thinkific Communities, you can build an interactive learning space where students can discuss, collaborate, and ask questions. It helps increase engagement and keeps students active in your courses. You can set up free or paid communities to generate additional revenue.
3. Digital Downloads
You can sell e-books, PDFs, templates, and other digital products to complement your courses or as standalone offerings. This is a great way to generate leads and extra income with minimal effort.
4. Coaching & Webinars
Thinkific supports 1-on-1 or group coaching sessions via live video. You can interact with students, offer additional value, and charge higher fees by holding webinars, Q&A sessions, and one-on-one coaching conversations.
5. Memberships
With Thinkific’s membership feature, you can create subscription-based learning models where students pay monthly or yearly to access exclusive content, courses, and communities. This results in the long-term keeping of clients and recurring income.
Marketing Tools
6. Landing Pages
Thinkific’s landing page builder, powered by AI, assists you in creating pages that achieve high conversion rates for marketing courses, memberships, or digital goods. You can incorporate testimonials, countdown timers, and lead capture forms to enhance conversions.
7. Email Automation
Thinkific includes built-in email automation tools that allow you to:
- Send welcome emails to new students
- Automate reminders for cart abandonment to recover lost sales
- Notify students about their course progress and new lessons
- Promote new offers, discounts, and webinars
8. Analytics & Reporting
You receive in-depth information regarding student involvement, the rates of course completion, and the performance of sales. This enables you to monitor successful strategies and enhance your offerings for increased revenue. Additionally, Thinkific’s analytics can be integrated with Google Analytics, Facebook Pixel, and various other tracking tools.
9. Branded Mobile App
Thinkific lets businesses create a custom mobile app for a more personal learning experience. With this app, your students can access courses and communities anytime, making it easier for them to engage and learn.
Sales & Monetization Tools
10. Selling Tools
Thinkific includes built-in tools to increase conversions and sales:
- One-click upsells – Offer extra courses or products at checkout
- Coupons & discounts – Create time-limited deals to boost sales
- Bundles – Package multiple courses together for higher-value offers
- Payment plans – Offer flexible pricing with instalment payments
11. Time-Saving Tools
To automate administrative work, Thinkific
- Automatic enrollment – Students receive instant access after purchase.
- Scheduled lesson release – Distribute lessons over time automatically.
- Bulk enrollment – Perfect for corporate training programs.
12. TCommerce (Thinkific Commerce)
TCommerce is Thinkific’s all-in-one sales system, designed to:
- Streamline payments – Accept credit cards, PayPal, and more
- Reduce cart abandonment – Optimized checkout experience
- Increase revenue – Upsell add-ons and premium content
Thinkific Academy:
Thinkific Academy is a free educational hub designed to help course creators build, market, and grow their online education businesses.
It offers a variety of expert-led courses, workshops, and resources that guide users through every stage of course creation, from structuring content to increasing sales.
If you’re launching your first course or scaling an existing one, Thinkific Academy provides actionable insights on topics like pricing strategies, webinar sales funnels, social media marketing, and community engagement.
Thinkific Academy gives creators the skills they need to thrive with courses on how to develop a successful mobile course, establish an active learning community, and adjust to commercial problems.
What’s the best? It is totally free, enabling users to implement tried-and-true tactics from professionals in the field while learning at their own pace. If you’re looking to maximize your course’s impact and revenue, Thinkific Academy is an invaluable resource.
Thinkific Free AI Tools:
Thinkific helps course creators with a suite of AI-driven tools that streamline the process of building, marketing, and selling online learning products. The Business Name Generator inspires creativity by helping users brainstorm unique business names, while the Course Name Generator crafts compelling titles based on user descriptions.
The Community Name Generator ensures that online learning spaces have engaging and relevant names.
To increase marketing strategies, Thinkific’s Social Posts Generator fuels promotional efforts with engaging captions, hashtags, and ideas for social media.
The Group Topic Generator sparks insightful discussions in online communities, and the Course Idea Generator uncovers exciting potential topics that align with educators’ expertise.
In the levels of course structure and assessments, the Course Outline Generator simplifies the drafting of course outlines, and the Quiz Generator transforms existing content into effective quizzes to gauge learner understanding.
These invaluable tools, especially the outline and quiz generators, are available in Thinkific’s paid plans.
By utilising these innovative resources, course creators can save time, boost engagement, and refine their learning content, making Thinkific a powerful ally in the journey of online education.
Pros & Cons:
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Security on Thinkific:
Thinkific provides strong security to protect user data, courses, and transactions. The platform follows best practices to create a safe learning environment.
Thinkific protects user data with encryption. It encrypts data both when it is sent and when it is stored. The platform uses TLS encryption and AES-256 encryption, which are trusted security methods. Multi-factor authentication (MFA) adds extra security for logins. Strict access controls ensure that only authorized personnel can view sensitive information.
To keep its network and infrastructure secure, Thinkific uses advanced monitoring and protection measures. The platform operates on Amazon Web Services (AWS), which has secure data centres and follows industry regulations. Thinkific also uses firewalls, intrusion detection systems, and regular checks to find and fix vulnerabilities.
Thinkific uses secure payment standards for transactions. It does not store credit card information. Instead, it relies on trusted payment processors like Stripe and PayPal, which meet PCI DSS standards. This approach ensures safe payments and protects against financial data breaches.
Thinkific regularly updates its security and ensures compliance with laws like GDPR to keep user information safe. The platform undergoes security audits and damage tests to identify and address any weaknesses quickly.
Additionally, Thinkific has automated backups to prevent data loss and a disaster recovery plan to restore services if needed quickly.
For businesses that need more security, Thinkific offers enterprise-level features, including custom compliance, single sign-on (SSO), and dedicated security support.
In summary, Thinkific uses strong security measures to protect both course creators and learners. From encryption and secure hosting to compliance and fraud prevention, the platform ensures a safe and reliable online learning experience.
Customer Support & Help Center:
For real-time assistance, the Champ chatbot is available 24/7 to answer quick questions. Users on paid plans can use live chat support by logging into their accounts. The Help Center also features a search function for easy navigation.
For users who want to organise, maintain, and maximise their online courses, the Thinkific Help Centre is a great resource. The “Getting Started” section offers detailed instructions for creating courses, setting up accounts, and customising websites.
FAQs and troubleshooting instructions on subjects including custom domains, payment processing, and login problems are available to users.
Thinkific also provides a training website with free courses on how to start a business and create courses, as well as the Experts Marketplace, which links users with experts for marketing and development assistance.
The Thinkific Facebook community allows course creators to share experiences and seek advice, making it an effective platform for educators aiming to grow their online learning businesses.
Quick Links:
Final Verdict: Is Thinkific Worth Using in 2025?
This platform makes creating and selling online courses simple and effective.
The drag-and-drop builder lets anyone design courses without technical skills. Educators and businesses can add quizzes, certificates, and memberships to improve the learning experience.
Users get full control over their courses, branding, and content delivery.
Flexible pricing plans, including a free option, help them get started easily. Anyone looking for a reliable and user-friendly course platform will find this a great choice.
